Numismatics Audience in United States

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Numismatics has an estimated audience of 2,177,895 people in United States. 39.9% are female, 60.1% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Vocal harmony, Governor of Michigan, Urban Outfitters, Hibachi, Wok.

The average Numismatics fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vocal harmony, Governor of Michigan, Urban Outfitters, with strongest over-indexing on Vocal harmony (9.15× the country average). Demographically, the Numismatics audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Numismatics fans

Demographic split for Numismatics audience in United States
MetricValue
Female39.9%
Male60.1%
Average age40.7
Estimated audience size2,177,895

Audience persona

The typical Numismatics fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Numismatics in United States
RegionReachAffinity
California232,5560.97×
Texas157,4940.84×
New York146,1941.2×
Florida136,2240.92×
Pennsylvania74,4271.01×
Illinois71,9560.99×
Ohio60,8540.91×
Massachusetts59,7161.39×
North Carolina58,5180.89×
Virginia58,4141.1×
Georgia57,6060.86×
Washington54,8691.26×
Michigan51,2510.9×
New Jersey49,3540.89×
Colorado41,7081.22×
Tennessee39,8310.91×
Indiana39,5430.99×
Maryland39,4431.05×
Arizona38,4960.87×
Missouri35,9271.02×
Minnesota33,2301.06×
Oregon33,0661.32×
Connecticut31,5891.45×
Wisconsin31,0900.95×
Kentucky30,1581.1×
South Carolina26,8230.82×
Alabama25,3010.83×
Louisiana24,0180.86×
Oklahoma23,1080.96×
Utah18,6930.96×
Arkansas16,6710.93×
Nevada16,2460.77×
Iowa15,5410.87×
Washington, District of Columbia15,2362.33×
Kansas14,8880.87×
Mississippi12,2800.68×
New Hampshire10,4181.21×
Idaho10,2970.94×
New Mexico9,6110.88×
Maine9,2511.19×
Nebraska9,0930.83×
West Virginia8,4590.83×
Hawaii8,1450.87×
Rhode Island7,9691.15×
Montana5,8880.97×
Vermont4,8431.27×
Delaware4,8230.8×
Alaska4,3020.92×
South Dakota3,5610.71×
Wyoming2,7850.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Numismatics audience
BrandAffinityCategory
Vocal harmony9.15×Music & Radio
Governor of Michigan13.72×Politics & Society
Urban Outfitters3.41×Shopping
Hibachi13.4×Food & Beverages
Wok11.13×Food & Beverages
Grinch5.84×Movies & TV
Google Home8.53×Technology & Electronics
Goop6.6×Internet & Social Media
Hipster11.66×Politics & Society
Cherish (group)12.81×Music & Radio
El Paso County, Colorado14.49×Travel & Leisure
Grace Slick9.67×Music & Radio
Fairy godmother8.17×Literature
Nebraska Cornhuskers football3.83×Sports
Jesse Plemons3.57×Movies & TV
Home staging4.9×Home & Garden
La Jolla8.52×Travel & Leisure
Preta Gil19.26×Music & Radio
TV Fanatic9.41×Movies & TV
headspace8.22×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Numismatics audience
TraitClusterScore
PatriotismCONSERVATISM2.68
Risk AppetiteTHRILL1.68
Need for SecurityCONSERVATISM1.56
Career OrientationPOWER1.42
Quality AwarenessPREMIUM1.41
Luxury OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Numismatics
CountryShare
United States27.5%
India7.1%
Japan5.5%

See Numismatics audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Numismatics have in United States?

Numismatics has an estimated audience of 2,177,895 people in United States, concentrated in California and Texas.

What is the gender split and age of Numismatics fans?

39.9% of Numismatics fans are female, 60.1% are male, with an average age of 40.7 years.

Which brands do Numismatics fans like most?

Numismatics fans show strongest brand affinity for Vocal harmony (9.15×), Governor of Michigan (13.72×), and Urban Outfitters (3.41×) over the country average.

Where do Numismatics fans live in United States?

Numismatics fans in United States are most concentrated in California (reach 232,556), Texas (reach 157,494), and New York (reach 146,194). These three regions account for the largest share of the active audience.

What other brands do Numismatics fans also like?

Beyond Numismatics itself, the audience over-indexes on Governor of Michigan (13.72×), Urban Outfitters (3.41×), Hibachi (13.4×), and Wok (11.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Numismatics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.