Numismatics Audience in Germany
Numismatics has an estimated audience of 341,817 people in Germany. 47.0% are female, 53.0% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Hückelhoven, Javier, Leyte, Saving, Unique Gifts.
The average Numismatics fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Hückelhoven, Javier, Leyte, with strongest over-indexing on Rossmann (2.4× the country average). Demographically, the Numismatics audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Numismatics fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 38.3 |
| Estimated audience size | 341,817 |
Audience persona
The typical Numismatics fan in Germany is balanced, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,122 | 0.91× |
| Bayern | 66,619 | 1.21× |
| Baden-Württemberg | 51,436 | 1.1× |
| Niedersachsen | 29,155 | 0.88× |
| Hessen | 28,577 | 1.1× |
| Berlin | 22,321 | 1.46× |
| Sachsen | 21,742 | 1.3× |
| Rheinland-Pfalz | 15,502 | 0.91× |
| Schleswig-Holstein | 11,006 | 0.9× |
| Brandenburg | 10,078 | 0.95× |
| Thüringen | 9,824 | 1.13× |
| Hamburg | 8,564 | 1.11× |
| Sachsen-Anhalt | 7,515 | 0.85× |
| Mecklenburg-Vorpommern | 4,875 | 0.75× |
| Saarland | 3,355 | 0.8× |
| Bremen | 1,921 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.4× | Shopping |
| Hückelhoven | 16.42× | Travel & Leisure |
| Javier, Leyte | 29.21× | Travel & Leisure |
| Saving | 1.87× | Business & Career |
| Unique Gifts | 1.75× | Shopping |
| Haberler | 1.65× | News |
| Birthday Gifts | 1.63× | Kids & Family |
| Time (magazine) | 1.91× | News |
| Urban horticulture | 1.57× | Home & Garden |
| Jack White | 1.64× | Movies & TV |
| Information sensitivity | 3.98× | Technology & Electronics |
| Stucco | 1.82× | Home & Garden |
| Corona (band) | 1.69× | Music & Radio |
| Overboard (film) | 5.13× | Movies & TV |
| The Hollies (Official) | 4.06× | Music & Radio |
| Hostelworld | 3.53× | Travel & Leisure |
| Noodle (Gorillaz) | 1.68× | Music & Radio |
| Emperor Entertainment Group | 1.95× | Business & Career |
| Duvel | 25.25× | Food & Beverages |
| Cross-country equestrianism | 4.06× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.39 |
| Risk Appetite | THRILL | 1.28 |
| Need for Security | CONSERVATISM | 1.27 |
| Indulgence | JOY | 1.12 |
| Patriotism | CONSERVATISM | 1.11 |
| Price Sensitivity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| India | 7.1% |
| Japan | 5.5% |
See Numismatics audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Numismatics have in Germany?
Numismatics has an estimated audience of 341,817 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Numismatics fans?
47.0% of Numismatics fans are female, 53.0% are male, with an average age of 38.3 years.
Which brands do Numismatics fans like most?
Numismatics fans show strongest brand affinity for Rossmann (2.4×), Hückelhoven (16.42×), and Javier, Leyte (29.21×) over the country average.
Where do Numismatics fans live in Germany?
Numismatics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,122), Bayern (reach 66,619), and Baden-Württemberg (reach 51,436). These three regions account for the largest share of the active audience.
What other brands do Numismatics fans also like?
Beyond Numismatics itself, the audience over-indexes on Hückelhoven (16.42×), Javier, Leyte (29.21×), Saving (1.87×), and Unique Gifts (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Numismatics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.