Bullion coin Audience in United States
Bullion coin has an estimated audience of 447,789 people in United States. 34.3% are female, 65.7% are male, average age 45.1. Top brand affinities: Coin collecting, Gold as an investment, Chumba Casino, Capital One, Google Maps.
Top brand affinities include Coin collecting, Gold as an investment, Chumba Casino, with strongest over-indexing on Coin collecting (65.22× the country average). Demographically, the Bullion coin audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Category: Business & Career · Type: Topic
Demographics of Bullion coin fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 45.1 |
| Estimated audience size | 447,789 |
Audience persona
The typical Bullion coin fan in United States is more male, around 45.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Coin collecting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coin collecting | 65.22× | Home & Garden |
| Gold as an investment | 79.52× | Business & Career |
| Chumba Casino | 17.93× | Travel & Leisure |
| Capital One | 6.65× | Business & Career |
| Google Maps | 6.51× | Internet & Social Media |
| Circle K | 9.96× | Shopping |
| Indeed.com | 5.73× | Business & Career |
| CarGurus | 7.92× | Cars & Mobility |
| DeviantArt | 7.34× | Internet & Social Media |
| Borussia Dortmund | 20× | Sports |
| Enterprise Rent-A-Car | 6.21× | Cars & Mobility |
| AccuWeather | 5.28× | Home & Garden |
| Beetlejuice | 3.8× | Movies & TV |
| Fox News Channel | 2.27× | Movies & TV |
| Google News | 4.49× | News |
| Aaron Rodgers | 4.88× | Sports |
| Kia Sportage | 15.9× | Cars & Mobility |
| Bruce Willis | 5.33× | Movies & TV |
| Khan Academy | 5.7× | Business & Career |
| Apple Store | 5.26× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.25 |
| Patriotism | CONSERVATISM | 2.17 |
| Risk Appetite | THRILL | 1.94 |
| Need for Security | CONSERVATISM | 1.52 |
| Career Orientation | POWER | 1.45 |
| Quality Awareness | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.0% |
| Canada | 10.2% |
| United Kingdom | 5.6% |
See Bullion coin audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bullion coin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.