Rascasse Audience Intelligence

Bullion coin Audience in United States

A data profile of the people who buy, follow and care about Bullion coin in United States — modelled from more than twelve digital signal sources. Bullion coin has an estimated audience of 447,789 people in United States.

#11842among Topic in United States#2410in Business & Career

The average Bullion coin fan in United States is 45.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Coin collecting, Gold as an investment, Chumba Casino, with strongest over-indexing on Coin collecting (61.52× the country average).

Demographically, the Bullion coin audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bullion coin fan in United States is more male, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Coin collecting.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bullion coin profile in United States.

Audience size
448K
in United States
Gender
34.3%♀
65.7% male
Age
45.1
average years
Country rank
#39043
Topic in United States
Fig. 01

Search interest · 12-month trend

+280%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bullion coin fans

34.3% are female, 65.7% are male, average age 45.1.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Bullion coin audience in United States
MetricValue
Female34.3%
Male65.7%
Average age45.1
Estimated audience size447,789
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Bullion coin audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3917%
40-4921%
50+38%
Fig. 04

Worldwide distribution

66.0%

of the worldwide Bullion coin audience comes from United States.

Worldwide audience distribution share by country for Bullion coin
CountryShare
United States66.0%
Canada10.2%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bullion coin audience in United States is strongest.

Fig. 05

Top regions by affinity

Bullion coin fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K2.98×
02Missouri~9K1.23×
03Arizona~10K1.22×
04Iowa~4K1.22×
05Montana~1K1.20×
06Oregon~6K1.17×
07Idaho~3K1.17×
08New Hampshire~2K1.11×
09Massachusetts~9K1.07×
10New Mexico~2K1.06×
11Minnesota~7K1.05×
12North Dakota<1K1.05×
13Alaska<1K1.04×
14Colorado~7K1.03×
15Nebraska~2K1.03×
16Utah~4K1.02×
17Florida~30K1.01×
18Vermont<1K0.99×
19South Dakota~1K0.98×
20Washington~9K0.97×
21Arkansas~4K0.96×
22Kansas~3K0.96×
23West Virginia~2K0.96×
24Rhode Island~1K0.96×
25Nevada~4K0.95×
26Maine~2K0.95×
27Alabama~6K0.94×
28Delaware~1K0.94×
29Kentucky~5K0.91×
30Oklahoma~4K0.90×
31Mississippi~3K0.90×
32Washington, District of Columbia~1K0.90×
33Ohio~10K0.89×
34Indiana~7K0.89×
35Wisconsin~6K0.89×
36Pennsylvania~10K0.88×
37Louisiana~5K0.88×
38Michigan~10K0.87×
39Tennessee~8K0.87×
40South Carolina~6K0.86×
41Connecticut~4K0.85×
42Illinois~10K0.84×
43Texas~30K0.83×
44California~40K0.81×
45Georgia~10K0.79×
46North Carolina~10K0.79×
47Maryland~6K0.78×
48New Jersey~9K0.77×
49Virginia~8K0.76×
50New York~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Bullion coin, United States
0.72×1.00×2.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bullion coin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bullion coin audience
#·InterestCategoryAffinity×
01Gold as an investmentBusiness & Career75.49×
02Coin collectingHome & Garden61.52×
03PhilatelyGames45.21×
04Christian PulisicSports20.00×
05Robert LewandowskiSports20.00×
06West Ham United F.C.Sports20.00×
07Leicester City F.C.Sports19.02×
08Crystal Palace F.C.Sports18.01×
09Borussia DortmundSports14.59×
10Chumba CasinoTravel & Leisure11.29×
11Metal detectorHome & Garden8.60×
12CitibankBusiness & Career5.11×
13Solar energyHome & Garden4.28×
14Renewable energyBusiness & Career3.98×
15FedExBusiness & Career3.50×
16EBayShopping2.80×
17Credit cardsBusiness & Career2.26×
18Donald TrumpPolitics & Society2.17×
19BankingBusiness & Career2.17×
20SmartphonesTechnology & Electronics1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bullion coin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bullion coin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.07×
Luxury OrientationPREMIUM2.31×
Need for SecurityCONSERVATISM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bullion coin audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Healthy LifestyleBALANCE0.85×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bullion coin have in United States?

Bullion coin has an estimated audience of 447,789 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bullion coin fans?

34.3% of Bullion coin fans are female, 65.7% are male, with an average age of 45.1 years.

03

Which brands do Bullion coin fans like most?

Bullion coin fans show strongest brand affinity for Coin collecting (61.52×), Gold as an investment (75.49×), and Chumba Casino (11.29×) over the country average.

04

Where do Bullion coin fans live in United States?

Bullion coin fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bullion coin fans also like?

Beyond Bullion coin itself, the audience over-indexes on Gold as an investment (75.49×), Chumba Casino (11.29×), Christian Pulisic (20×), and Philately (45.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bullion coin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bullion coin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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