Bullion coin Audience in United States
Bullion coin has an estimated audience of 447,789 people in United States. 34.3% are female, 65.7% are male, average age 45.1. Top brand affinities: Hebe, Emperor Entertainment Group, Urban Outfitters, Vocal harmony, Mackenzie Foy.
Top brand affinities include Hebe, Emperor Entertainment Group, Urban Outfitters, with strongest over-indexing on Hebe (17.18× the country average). Demographically, the Bullion coin audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Category: Business & Career · Type: Topic
Demographics of Bullion coin fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 45.1 |
| Estimated audience size | 447,789 |
Audience persona
The typical Bullion coin fan in United States is more male, around 45.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Hebe.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 17.18× | Home & Garden |
| Emperor Entertainment Group | 20× | Business & Career |
| Urban Outfitters | 2.4× | Shopping |
| Vocal harmony | 5.02× | Music & Radio |
| Mackenzie Foy | 7.82× | Fashion & Accessoires |
| Grinch | 4.02× | Movies & TV |
| Regional styles of Mexican music | 2.8× | Music & Radio |
| Elsword | 15.9× | Games |
| Stamp collecting | 4.57× | Home & Garden |
| Yoga Journal | 17.34× | Sports |
| Combat sport | 1.53× | Sports |
| Dental hygienist | 6.03× | Health |
| Governor of Michigan | 6.56× | Politics & Society |
| Goop | 4.35× | Internet & Social Media |
| Historic site | 3.44× | Arts & Culture |
| Penn & Teller | 6.73× | Movies & TV |
| Roger Daltrey | 7.74× | Movies & TV |
| Arnold Palmer | 4.53× | Sports |
| Filmweb | 20× | Movies & TV |
| Hipster | 6.71× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.25 |
| Patriotism | CONSERVATISM | 2.17 |
| Risk Appetite | THRILL | 1.94 |
| Need for Security | CONSERVATISM | 1.52 |
| Career Orientation | POWER | 1.45 |
| Quality Awareness | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.0% |
| Canada | 10.2% |
| United Kingdom | 5.6% |
See Bullion coin audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bullion coin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.