Postage stamp Audience in United States

Postage stamp has an estimated audience of 881,020 people in United States. 66.4% are female, 33.6% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Zoo Tycoon (series).
The average Postage stamp fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Postage stamp audience skews more female with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Postage stamp fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 44.4 |
| Estimated audience size | 881,020 |
Audience persona
The typical Postage stamp fan in United States is more female, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 63,964 | 0.66× |
| Texas | 55,799 | 0.74× |
| Florida | 54,062 | 0.91× |
| New York | 39,927 | 0.81× |
| Pennsylvania | 36,092 | 1.22× |
| Ohio | 33,703 | 1.24× |
| Illinois | 31,788 | 1.08× |
| Michigan | 31,237 | 1.36× |
| North Carolina | 26,709 | 1.01× |
| Georgia | 23,551 | 0.87× |
| Virginia | 20,789 | 0.97× |
| Indiana | 20,382 | 1.27× |
| Tennessee | 20,348 | 1.15× |
| Missouri | 19,271 | 1.36× |
| Wisconsin | 17,994 | 1.36× |
| New Jersey | 17,028 | 0.76× |
| Arizona | 15,891 | 0.88× |
| South Carolina | 15,692 | 1.18× |
| Minnesota | 14,156 | 1.12× |
| Washington | 13,818 | 0.78× |
| Massachusetts | 12,845 | 0.74× |
| Kentucky | 12,838 | 1.16× |
| Maryland | 12,576 | 0.83× |
| Alabama | 11,350 | 0.92× |
| Louisiana | 11,266 | 0.99× |
| Oklahoma | 11,162 | 1.14× |
| Colorado | 10,257 | 0.74× |
| Iowa | 9,434 | 1.3× |
| Oregon | 9,261 | 0.92× |
| Arkansas | 8,441 | 1.16× |
| Mississippi | 8,217 | 1.13× |
| Kansas | 7,814 | 1.13× |
| Connecticut | 7,013 | 0.79× |
| Nevada | 6,636 | 0.78× |
| West Virginia | 5,664 | 1.38× |
| Utah | 5,612 | 0.71× |
| Nebraska | 4,891 | 1.11× |
| Idaho | 4,533 | 1.03× |
| New Mexico | 4,482 | 1.01× |
| New Hampshire | 3,630 | 1.05× |
| Maine | 3,456 | 1.09× |
| Hawaii | 3,273 | 0.86× |
| Montana | 2,899 | 1.19× |
| South Dakota | 2,344 | 1.15× |
| Delaware | 2,341 | 0.96× |
| Rhode Island | 2,177 | 0.78× |
| North Dakota | 2,010 | 1.11× |
| Wyoming | 1,442 | 1.1× |
| Alaska | 1,322 | 0.7× |
| Washington, District of Columbia | 1,312 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.62× | Technology & Electronics |
| The Historian | 16.48× | Literature |
| Zoo Tycoon (series) | 20× | Games |
| Bank account | 2.29× | Business & Career |
| Eurail | 16.57× | Cars & Mobility |
| Parral, Chihuahua | 8.99× | Travel & Leisure |
| Suikoden IV | 19.07× | Games |
| Historic site | 2.24× | Arts & Culture |
| Fairy godmother | 3.78× | Literature |
| Goop | 2.68× | Internet & Social Media |
| Governor of Michigan | 3.55× | Politics & Society |
| Cam Ward | 1.67× | Sports |
| Evan Tanner | 16.6× | Sports |
| Home staging | 2.24× | Home & Garden |
| Glasgow, Kentucky | 11.43× | Travel & Leisure |
| Mie goreng | 16.07× | Food & Beverages |
| charvel guitars | 12.76× | Music & Radio |
| El Hijo del Santo | 12.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.64 |
| Individualism | JOY | 1.51 |
| Sustainability | BALANCE | 1.44 |
| Creativity | OPEN | 1.4 |
| Community Orientation | OPEN | 1.4 |
| Design Affinity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| United Kingdom | 18.8% |
| Australia | 6.3% |
See Postage stamp audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Postage stamp have in United States?
Postage stamp has an estimated audience of 881,020 people in United States, concentrated in California and Texas.
What is the gender split and age of Postage stamp fans?
66.4% of Postage stamp fans are female, 33.6% are male, with an average age of 44.4 years.
Which brands do Postage stamp fans like most?
Postage stamp fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.
Where do Postage stamp fans live in United States?
Postage stamp fans in United States are most concentrated in California (reach 63,964), Texas (reach 55,799), and Florida (reach 54,062). These three regions account for the largest share of the active audience.
What other brands do Postage stamp fans also like?
Beyond Postage stamp itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), The Historian (16.48×), and Zoo Tycoon (series) (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Postage stamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.