Rascasse Audience Intelligence

Postage stamp Audience in United States

A data profile of the people who buy, follow and care about Postage stamp in United States — modelled from more than twelve digital signal sources. Postage stamp has an estimated audience of 881,020 people in United States.

#9152among Topic in United States#461in Kids & Family

The average Postage stamp fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Philately, FedEx, Sustainable energy, with strongest over-indexing on Philately (61.4× the country average).

Demographically, the Postage stamp audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Postage stamp fan in United States is more female, around 44.4 years old, with strong Sustainability tendencies and a notable affinity for Philately.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Postage stamp profile in United States.

Audience size
881K
in United States
Gender
66.4%♀
33.6% male
Age
44.4
average years
Country rank
#25769
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Postage stamp fans

66.4% are female, 33.6% are male, average age 44.4.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Postage stamp audience in United States
MetricValue
Female66.4%
Male33.6%
Average age44.4
Estimated audience size881,020
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Postage stamp audience in United States
Age bracketShare%
16-1916%
20-2911%
30-3914%
40-4921%
50+38%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Postage stamp audience comes from United States.

Worldwide audience distribution share by country for Postage stamp
CountryShare
United States31.5%
United Kingdom18.8%
Australia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Postage stamp audience in United States is strongest.

Fig. 05

Top regions by affinity

Postage stamp fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~6K1.34×
02Wisconsin~20K1.26×
03Michigan~30K1.24×
04Iowa~9K1.24×
05Missouri~20K1.23×
06South Dakota~2K1.19×
07Pennsylvania~40K1.18×
08Indiana~20K1.17×
09Ohio~30K1.16×
10Montana~3K1.15×
11Nebraska~5K1.14×
12North Dakota~2K1.14×
13South Carolina~10K1.11×
14Oklahoma~10K1.11×
15Arkansas~8K1.11×
16Mississippi~8K1.11×
17Kentucky~10K1.10×
18Kansas~8K1.10×
19Minnesota~10K1.09×
20Idaho~5K1.09×
21Wyoming~1K1.09×
22Tennessee~20K1.07×
23Maine~3K1.07×
24Illinois~30K1.04×
25New Hampshire~4K1.04×
26New Mexico~4K1.02×
27Hawaii~4K1.00×
28Louisiana~10K0.99×
29Oregon~10K0.97×
30North Carolina~30K0.96×
31Alabama~10K0.96×
32Delaware~2K0.96×
33Virginia~20K0.94×
34Arizona~20K0.93×
35Florida~50K0.88×
36Rhode Island~2K0.88×
37Georgia~20K0.85×
38Washington~10K0.85×
39Maryland~10K0.85×
40Utah~7K0.85×
41California~80K0.84×
42Connecticut~7K0.84×
43Nevada~7K0.84×
44Alaska~2K0.84×
45Texas~60K0.82×
46New York~40K0.82×
47Massachusetts~10K0.80×
48Colorado~10K0.80×
49New Jersey~20K0.78×
50Washington, District of Columbia~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Postage stamp, United States
0.66×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Postage stamp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Postage stamp audience
#·InterestCategoryAffinity×
01PhilatelyGames61.40×
02Sustainable energyHome & Garden6.24×
03QVCMovies & TV5.58×
04FedExBusiness & Career5.26×
05PoliticoPolitics & Society5.16×
06Renewable energyBusiness & Career5.10×
07Weather forecastingHome & Garden4.62×
08First class travelTravel & Leisure3.36×
09Discount storesShopping3.18×
10Microwave ovenHome & Garden2.94×
11Solar energyHome & Garden2.64×
12Mortgage loansBusiness & Career2.59×
13PinterestInternet & Social Media2.52×
14Shopping mallsShopping2.31×
15SubwayFood & Beverages2.00×
16IKEAHome & Garden1.96×
17AirbnbTravel & Leisure1.92×
18McDonald'sFood & Beverages1.85×
19United States Postal ServiceBusiness & Career1.82×
20FurnitureHome & Garden1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Postage stamp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Postage stamp audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.99×
Family OrientationCONSERVATISM1.92×
Convenience OrientationPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Postage stamp audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Healthy LifestyleBALANCE0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Postage stamp have in United States?

Postage stamp has an estimated audience of 881,020 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Postage stamp fans?

66.4% of Postage stamp fans are female, 33.6% are male, with an average age of 44.4 years.

03

Which brands do Postage stamp fans like most?

Postage stamp fans show strongest brand affinity for Philately (61.4×), FedEx (5.26×), and Sustainable energy (6.24×) over the country average.

04

Where do Postage stamp fans live in United States?

Postage stamp fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Postage stamp fans also like?

Beyond Postage stamp itself, the audience over-indexes on FedEx (5.26×), Sustainable energy (6.24×), Renewable energy (5.1×), and QVC (5.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Postage stamp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Postage stamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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