Top 51 Mainstream fashions in Italy

How to read this list

Rank

Position in the Top 51, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
26	Street One	57k	0.9%	36.8	62.8%	Mainstream fashion
27	bogner	43k	3.7%	38.4	28.2%	Mainstream fashion
28	Eterna	39k	5.4%	33.3	20.2%	Mainstream fashion
29	Esprit	33k	1.4%	34.9	72.1%	Mainstream fashion
30	Ben Sherman	30k	2.6%	32.4	45.9%	Mainstream fashion
31	Giesswein	28k	1.6%	43.8	71.2%	Mainstream fashion
32	Boden (clothing)	21k	1.4%	39.0	70.2%	Mainstream fashion
33	BONITA	19k	0.8%	37.3	76.8%	Mainstream fashion
34	LIEBESKIND BERLIN	19k	3.3%	36.4	72.2%	Mainstream fashion
35	Mexx	14k	1.9%	43.8	98.6%	Mainstream fashion
36	Trigema	9.5k	0.4%	39.7	68.9%	Mainstream fashion
37	Ezekiel	9.5k	1.9%	28.5	46.7%	Mainstream fashion
38	Lucky Brand	8.7k	0.5%	29.5	81.8%	Mainstream fashion
39	Hudson Jeans	7k	3.5%	36.6	59.2%	Mainstream fashion
40	CINCH JEANS	6.1k	2.0%	32.0	47.4%	Mainstream fashion
41	Pull & Bear	5.8k	0.1%	40.6	77.0%	Mainstream fashion
42	Hollister Co.	2.2k	0.0%	34.8	64.8%	Mainstream fashion
43	River Island	2.1k	0.0%	35.5	74.9%	Mainstream fashion
44	New Look	2k	0.0%	31.2	74.3%	Mainstream fashion
45	VF Corporation	1.4k	0.1%	34.6	46.4%	Mainstream fashion
46	S.Oliver	1k	0.0%	40.1	66.3%	Mainstream fashion
47	mister*lady	763	0.2%	27.1	92.1%	Mainstream fashion
48	Miss Selfridge	654	0.7%	33.9	75.2%	Mainstream fashion
49	Mavi Jeans	278	0.0%	39.9	62.7%	Mainstream fashion
50	NAF NAF Paris	93	1.3%	30.9	52.3%	Mainstream fashion

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Frequently asked questions

How is this Top 51 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in Italy?

Max Mara currently leads with an estimated audience of 5.6M people in Italy.

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