Rascasse Audience Intelligence

JOOP! Target Market in Italy

A data profile of the people who buy, follow and care about JOOP! in Italy — modelled from more than twelve digital signal sources. JOOP! has an estimated audience of 98,770 people in Italy.

#20among Mainstream fashion in Italy#2577among Brand in Italy#1158in Fashion & Accessoires

The average JOOP! fan in Italy is 46.4 years old, more male, and lives primarily in Campania.

The audience is concentrated in Campania, Lombardy, Lazio.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the JOOP! profile in Italy.

Audience size
99K
in Italy
Gender
38.0%♀
62.0% male
Age
46.4
average years
Country rank
#27062
Brand in Italy
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JOOP!

38.0% are female, 62.0% are male, average age 46.4.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for JOOP! audience in Italy
MetricValue
Female38.0%
Male62.0%
Average age46.4
Estimated audience size98,770
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the JOOP! audience in Italy
Age bracketShare%
16-196%
20-2914%
30-3918%
40-4924%
50+38%
Fig. 04

Worldwide distribution

3.4%

of the worldwide JOOP! audience comes from Italy.

Worldwide audience distribution share by country for JOOP!
CountryShare
Netherlands25.9%
Germany19.6%
United States6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JOOP! audience in Italy is strongest.

Fig. 05

Top regions by affinity

JOOP! customers by region in Italy
#RegionReachAffinity×
01Campania~20K2.13×
02Trentino-Alto Adige/Südtirol~3K1.62×
03Calabria~4K1.29×
04Sicilia~10K1.21×
05Aosta Valley<1K1.06×
06Lazio~10K1.05×
07Puglia~7K1.02×
08Molise<1K1.01×
09Basilicata<1K0.97×
10Sardinia~3K0.95×
11Lombardy~20K0.94×
12Umbria~1K0.93×
13Friuli-Venezia Giulia~2K0.92×
14Abruzzo~2K0.90×
15Marche~2K0.89×
16Liguria~2K0.88×
17Veneto~7K0.85×
18Tuscany~6K0.85×
19Piedmont~6K0.80×
20Emilia-Romagna~6K0.77×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for JOOP!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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