Rascasse Audience Intelligence

JOOP! Target Market in Portugal

A data profile of the people who buy, follow and care about JOOP! in Portugal — modelled from more than twelve digital signal sources. JOOP! has an estimated audience of 7,214 people in Portugal.

JOOP! has an estimated audience of 7,214 people in Portugal. 56.9% are female, 43.1% are male, average age 50.1.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the JOOP! profile in Portugal.

Audience size
7K
in Portugal
Gender
56.9%♀
43.1% male
Age
50.1
average years
Country rank
#33788
Brand in Portugal
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JOOP!

56.9% are female, 43.1% are male, average age 50.1.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for JOOP! audience in Portugal
MetricValue
Female56.9%
Male43.1%
Average age50.1
Estimated audience size7,214
Fig. 03

Age distribution

Ø 50.1
average years
Age distribution of the JOOP! audience in Portugal
Age bracketShare%
16-195%
20-297%
30-3913%
40-4922%
50+53%
Fig. 04

Worldwide distribution

0.3%

of the worldwide JOOP! audience comes from Portugal.

Worldwide audience distribution share by country for JOOP!
CountryShare
Netherlands25.9%
Germany19.6%
United States6.4%
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for JOOP!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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