50 Most Popular Mainstream Fashions in Portugal 2026 — by Audience Size

How to read this list

Rank

Position in the Top 50, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Portugal who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Portugal. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Portugal, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Portugal. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	PPepe Jeans	663k	5.2%	44.1	67.9%	Mainstream fashion
2	DDesigual	482k	4.0%	47.0	89.5%	Mainstream fashion
3	PPull & Bear	435k	4.7%	41.9	80.1%	Mainstream fashion
4	MMax Mara	319k	1.2%	41.2	72.2%	Mainstream fashion
5	GGuess (clothing)	194k	1.4%	43.5	76.6%	Mainstream fashion
6	SSuperdry.	173k	1.3%	39.7	68.1%	Mainstream fashion
7	QQuiksilver	168k	2.4%	34.6	51.2%	Mainstream fashion
8	UUNITED COLORS OF BENETTON	106k	1.4%	30.3	53.6%	Mainstream fashion
9	BBanana Republic	102k	0.3%	33.3	73.7%	Mainstream fashion
10	RRiver Island	99k	0.6%	32.8	60.3%	Mainstream fashion
11	AAmerican Eagle Outfitters	80k	0.3%	32.2	67.6%	Mainstream fashion
12	AAbercrombie & Fitch	64k	0.3%	35.1	74.3%	Mainstream fashion
13	JJACK & JONES	56k	1.2%	36.4	92.3%	Mainstream fashion
14	SScotch and Soda (clothing)	50k	1.2%	37.5	65.8%	Mainstream fashion
15	MMarni (clothing)	49k	0.6%	38.9	74.4%	Mainstream fashion
16	MMarco Polo	32k	0.3%	40.4	58.4%	Mainstream fashion
17	PPierre Cardin	29k	0.5%	39.8	73.3%	Mainstream fashion
18	EEtnies	23k	2.0%	34.3	56.7%	Mainstream fashion
19	GGina Tricot	23k	0.2%	38.9	78.4%	Mainstream fashion
20	AArmedangels	21k	1.0%	32.9	71.9%	Mainstream fashion
21	BBench (British clothing brand)	12k	0.3%	35.1	87.4%	Mainstream fashion
22	RReplay	11k	0.5%	22.4	56.8%	Mainstream fashion
23	TTom Tailor	9.1k	0.1%	36.0	85.6%	Mainstream fashion
24	SStreet One	8.4k	0.1%	38.8	62.3%	Mainstream fashion
25	JJOOP!	7.2k	0.2%	50.1	56.9%	Mainstream fashion

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Frequently asked questions

How is this list of the most popular mainstream fashions compiled?

Rascasse aggregates anonymized search-behavior signals across Portugal and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in Portugal?

Pepe Jeans currently leads with an estimated audience of 663k people in Portugal.

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