Popularity ranking · Italy

The 100 most popular Luxury Fashions in Italy

This curated ranking covers the 100 largest luxury fashions in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 105 luxury fashions tracked in Italy, the 100 ranked here account for the largest measured audience reach. Louis Vuitton, Gucci and Chanel lead the list with a combined estimated audience of 25M people. Across all 100 entries the average audience size is 1.2M, and the largest, Louis Vuitton, reaches around 9.1M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each luxury fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Tatras 30k 37.1 63.5% Luxury fashion
77 Orlebar Brown 26k 34.1 38.3% Luxury fashion
78 Cynthia Rowley 18k 31.7 72.1% Luxury fashion
79 Givenchy 11k 39.3 68.4% Luxury fashion
80 R13 11k 34.6 55.2% Luxury fashion
81 bugatti fashion 8.7k 37.7 51.5% Luxury fashion
82 Veronica Beard 7.3k 36.8 68.3% Luxury fashion
83 Chloé 7.1k 39.7 76.3% Luxury fashion
84 J.M. Weston 5.2k 40.2 54.9% Luxury fashion
85 Balmain 4.7k 38.7 71.7% Luxury fashion
86 Chopard 4k 41.3 52.8% Luxury fashion
87 Ermenegildo Zegna 3.4k 42.5 51.9% Luxury fashion
88 Manish Arora 3.1k 32.5 91.1% Luxury fashion
89 J. Mendel 1.7k 34.7 84.8% Luxury fashion
90 Otto Kern 1.5k 37.0 34.4% Luxury fashion
91 Bergdorf Goodman 1.5k 35.3 73.6% Luxury fashion
92 Oscar de la Renta 1.5k 39.6 74.1% Luxury fashion
93 Raf Simons 1.4k 36.8 60.5% Luxury fashion
94 Salvatore Ferragamo S.p.A. 957 41.1 64.8% Luxury fashion
95 Valentino SpA 773 37.9 67.8% Luxury fashion
96 DSQUARED2 ITALIA 458 Luxury fashion
97 ALTUZARRA 437 32.4 77.1% Luxury fashion
98 Moda Operandi 384 34.5 76.4% Luxury fashion
99 MCM Worldwide 380 40.5 62.6% Luxury fashion
100 Diane von Fürstenberg 371 38.7 77.1% Luxury fashion

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Frequently asked questions

How is this list of the most popular luxury fashions compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each luxury fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest luxury fashion in Italy?

Louis Vuitton currently leads with an estimated audience of 9.1M people in Italy.

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