A data profile of the people who buy, follow and care about Bulgari in Italy — modelled from more than twelve digital signal sources. Bulgari has an estimated audience of 3,885,865 people in Italy.
The average Bulgari fan in Italy is 41.0 years old, more female, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Campania.
Top brand affinities include Business class, Haute couture, Ring (jewellery), with strongest over-indexing on Business class (3.23× the country average).
Demographically, the Bulgari audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bulgari fan in Italy is more female, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.
The key figures that characterise the Bulgari profile in Italy.
65.8% are female, 34.2% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 41.0 |
| Estimated audience size | 3,885,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Bulgari audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 15.6% |
| France | 7.5% |
Where the Bulgari audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1M | 2.20× | |
| 02 | Campania | ~700K | 1.68× | |
| 03 | Lombardy | ~1M | 1.47× | |
| 04 | Tuscany | ~300K | 1.34× | |
| 05 | Piedmont | ~300K | 1.19× | |
| 06 | Sicilia | ~400K | 1.10× | |
| 07 | Puglia | ~300K | 1.01× | |
| 08 | Veneto | ~300K | 0.98× | |
| 09 | Abruzzo | ~80K | 0.93× | |
| 10 | Umbria | ~60K | 0.91× | |
| 11 | Calabria | ~100K | 0.90× | |
| 12 | Emilia-Romagna | ~300K | 0.88× | |
| 13 | Marche | ~80K | 0.83× | |
| 14 | Aosta Valley | ~8K | 0.81× | |
| 15 | Liguria | ~90K | 0.80× | |
| 16 | Friuli-Venezia Giulia | ~60K | 0.80× | |
| 17 | Molise | ~10K | 0.80× | |
| 18 | Sardinia | ~90K | 0.79× | |
| 19 | Trentino-Alto Adige/Südtirol | ~60K | 0.76× | |
| 20 | Basilicata | ~30K | 0.76× |
The strongest cross-interests of the Bulgari audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Céline | Fashion & Accessoires | 5.01× | ||
| 02 | Business class | Travel & Leisure | 3.23× | ||
| 03 | Ready-to-wear | Fashion & Accessoires | 3.14× | ||
| 04 | Yves Saint Laurent | Fashion & Accessoires | 2.80× | ||
| 05 | Cartier | Fashion & Accessoires | 2.80× | ||
| 06 | Designer clothing | Fashion & Accessoires | 2.74× | ||
| 07 | Jewelry design | Fashion & Accessoires | 2.68× | ||
| 08 | Luxury | Fashion & Accessoires | 2.48× | ||
| 09 | Makeup Tutorials | Beauty & Wellness | 2.46× | ||
| 10 | Ring (jewellery) | Fashion & Accessoires | 2.41× | ||
| 11 | First class travel | Travel & Leisure | 2.33× | ||
| 12 | Hermès | Fashion & Accessoires | 2.27× | ||
| 13 | Art jewelry | Fashion & Accessoires | 2.12× | ||
| 14 | Home Design | Home & Garden | 1.94× | ||
| 15 | Haute couture | Fashion & Accessoires | 1.88× | ||
| 16 | Nail art | Beauty & Wellness | 1.87× | ||
| 17 | Fashion show | Fashion & Accessoires | 1.86× | ||
| 18 | Watch | Fashion & Accessoires | 1.64× | ||
| 19 | Zadar | Travel & Leisure | 1.63× | ||
| 20 | Primark | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.94× | |
| Design Affinity | PREMIUM | 1.81× | |
| Luxury Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.67× |
Bulgari's target market in Italy covers an estimated 3,885,865 people, concentrated in Lazio and Lombardy.
65.8% of the Bulgari audience are female, 34.2% are male, with an average age of 41.0 years.
Bulgari fans show strongest brand affinity for Business class (3.23×), Haute couture (1.88×), and Ring (jewellery) (2.41×) over the country average.
Bulgari fans in Italy are most concentrated in Lazio (reach ~1M), Lombardy (reach ~1M), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Bulgari itself, the audience over-indexes on Haute couture (1.88×), Ring (jewellery) (2.41×), Jewelry design (2.68×), and First class travel (2.33×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bulgari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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