A data profile of the people who buy, follow and care about Bottega Veneta in Italy — modelled from more than twelve digital signal sources. Bottega Veneta has an estimated audience of 3,993,925 people in Italy.
The average Bottega Veneta fan in Italy is 39.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Organic food, Zadar, H&M, with strongest over-indexing on Organic food (1.58× the country average).
Demographically, the Bottega Veneta audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bottega Veneta fan in Italy is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Organic food.
The key figures that characterise the Bottega Veneta profile in Italy.
68.8% are female, 31.2% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 39.6 |
| Estimated audience size | 3,993,925 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Bottega Veneta audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.4% |
| China | 14.7% |
| Italy | 11.7% |
Where the Bottega Veneta audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~700K | 2.13× | |
| 02 | Lombardy | ~1.5M | 2.04× | |
| 03 | Tuscany | ~400K | 1.57× | |
| 04 | Lazio | ~700K | 1.38× | |
| 05 | Campania | ~600K | 1.23× | |
| 06 | Emilia-Romagna | ~400K | 1.10× | |
| 07 | Piedmont | ~300K | 1.03× | |
| 08 | Puglia | ~300K | 0.96× | |
| 09 | Marche | ~100K | 0.96× | |
| 10 | Liguria | ~100K | 0.91× | |
| 11 | Trentino-Alto Adige/Südtirol | ~60K | 0.86× | |
| 12 | Sicilia | ~300K | 0.82× | |
| 13 | Friuli-Venezia Giulia | ~60K | 0.81× | |
| 14 | Umbria | ~50K | 0.78× | |
| 15 | Abruzzo | ~70K | 0.77× | |
| 16 | Calabria | ~90K | 0.74× | |
| 17 | Aosta Valley | ~7K | 0.71× | |
| 18 | Sardinia | ~80K | 0.70× | |
| 19 | Molise | ~10K | 0.65× | |
| 20 | Basilicata | ~20K | 0.63× |
The strongest cross-interests of the Bottega Veneta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aldi | Shopping | 1.81× | ||
| 02 | Zara | Shopping | 1.72× | ||
| 03 | Earring | Fashion & Accessoires | 1.72× | ||
| 04 | H&M | Shopping | 1.71× | ||
| 05 | Louis Vuitton | Fashion & Accessoires | 1.70× | ||
| 06 | Uomini e Donne | Movies & TV | 1.68× | ||
| 07 | Nail art | Beauty & Wellness | 1.67× | ||
| 08 | Floor | Home & Garden | 1.67× | ||
| 09 | Nail polish | Beauty & Wellness | 1.66× | ||
| 10 | Zadar | Travel & Leisure | 1.65× | ||
| 11 | OVS | Fashion & Accessoires | 1.64× | ||
| 12 | Blouse | Fashion & Accessoires | 1.64× | ||
| 13 | Skirt | Fashion & Accessoires | 1.62× | ||
| 14 | TEZENIS | Fashion & Accessoires | 1.61× | ||
| 15 | Organic food | Food & Beverages | 1.58× | ||
| 16 | Deal of the day | Shopping | 1.58× | ||
| 17 | Specialty (medicine) | Health | 1.57× | ||
| 18 | Primark | Shopping | 1.56× | ||
| 19 | Gucci | Fashion & Accessoires | 1.55× | ||
| 20 | Skin care | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.23× | |
| Price Sensitivity | PREMIUM | 1.20× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Risk Appetite | THRILL | 0.81× | |
| Career Orientation | POWER | 0.88× |
Bottega Veneta's target market in Italy covers an estimated 3,993,925 people, concentrated in Lombardy and Lazio.
68.8% of the Bottega Veneta audience are female, 31.2% are male, with an average age of 39.6 years.
Bottega Veneta fans show strongest brand affinity for Organic food (1.58×), Zadar (1.65×), and H&M (1.71×) over the country average.
Bottega Veneta fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~700K), and Veneto (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Bottega Veneta itself, the audience over-indexes on Zadar (1.65×), H&M (1.71×), Uomini e Donne (1.68×), and Primark (1.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bottega Veneta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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