A data profile of the people who buy, follow and care about Aldi in Italy — modelled from more than twelve digital signal sources. Aldi has an estimated audience of 6,029,922 people in Italy.
The average Aldi fan in Italy is 40.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Emilia-Romagna.
Top brand affinities include Wine, Esselunga, Conad, with strongest over-indexing on Wine (1.53× the country average).
Demographically, the Aldi audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Aldi fan in Italy is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Wine.
The key figures that characterise the Aldi profile in Italy.
64.4% are female, 35.6% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 40.7 |
| Estimated audience size | 6,029,922 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Aldi audience comes from Italy.
| Country | Share |
|---|---|
| United States | 36.0% |
| Germany | 10.4% |
| United Kingdom | 9.9% |
Where the Aldi audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~400K | 3.72× | |
| 02 | Trentino-Alto Adige/Südtirol | ~400K | 3.52× | |
| 03 | Veneto | ~1.5M | 3.02× | |
| 04 | Emilia-Romagna | ~1M | 2.29× | |
| 05 | Lombardy | ~2M | 1.96× | |
| 06 | Piedmont | ~800K | 1.68× | |
| 07 | Aosta Valley | ~9K | 0.55× | |
| 08 | Liguria | ~90K | 0.50× | |
| 09 | Molise | ~10K | 0.50× | |
| 10 | Tuscany | ~200K | 0.45× | |
| 11 | Basilicata | ~20K | 0.39× | |
| 12 | Umbria | ~30K | 0.35× | |
| 13 | Marche | ~50K | 0.33× | |
| 14 | Lazio | ~200K | 0.32× | |
| 15 | Abruzzo | ~40K | 0.29× | |
| 16 | Puglia | ~100K | 0.28× | |
| 17 | Sardinia | ~50K | 0.28× | |
| 18 | Calabria | ~50K | 0.26× | |
| 19 | Sicilia | ~100K | 0.24× | |
| 20 | Campania | ~200K | 0.22× |
The strongest cross-interests of the Aldi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auchan | Shopping | 2.00× | ||
| 02 | idealista.it | News | 1.86× | ||
| 03 | Public health | Politics & Society | 1.79× | ||
| 04 | Floor | Home & Garden | 1.74× | ||
| 05 | Organic food | Food & Beverages | 1.68× | ||
| 06 | Specialty (medicine) | Health | 1.67× | ||
| 07 | Lidl | Shopping | 1.61× | ||
| 08 | Nail polish | Beauty & Wellness | 1.59× | ||
| 09 | Uomini e Donne | Movies & TV | 1.57× | ||
| 10 | Deal of the day | Shopping | 1.57× | ||
| 11 | Conad | Shopping | 1.56× | ||
| 12 | Esselunga | Shopping | 1.55× | ||
| 13 | Zadar | Travel & Leisure | 1.54× | ||
| 14 | Sewing | Home & Garden | 1.54× | ||
| 15 | Wine | Food & Beverages | 1.53× | ||
| 16 | Door | Home & Garden | 1.53× | ||
| 17 | Zara | Shopping | 1.53× | ||
| 18 | H&M | Shopping | 1.51× | ||
| 19 | Louis Vuitton | Fashion & Accessoires | 1.51× | ||
| 20 | Blouse | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.20× | |
| Price Sensitivity | PREMIUM | 1.17× | |
| Individualism | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Risk Appetite | THRILL | 0.77× | |
| Career Orientation | POWER | 0.82× |
Aldi's target market in Italy covers an estimated 6,029,922 people, concentrated in Lombardy and Veneto.
64.4% of the Aldi audience are female, 35.6% are male, with an average age of 40.7 years.
Aldi fans show strongest brand affinity for Wine (1.53×), Esselunga (1.55×), and Conad (1.56×) over the country average.
Aldi fans in Italy are most concentrated in Lombardy (reach ~2M), Veneto (reach ~1.5M), and Emilia-Romagna (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Aldi itself, the audience over-indexes on Esselunga (1.55×), Conad (1.56×), Lidl (1.61×), and Organic food (1.68×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Aldi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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