A data profile of the people who buy, follow and care about Jimmy Choo in Italy — modelled from more than twelve digital signal sources. Jimmy Choo has an estimated audience of 2,907,464 people in Italy.
The average Jimmy Choo fan in Italy is 37.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include The Bold and the Beautiful, Primark, TEZENIS, with strongest over-indexing on The Bold and the Beautiful (2.6× the country average).
Demographically, the Jimmy Choo audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Jimmy Choo fan in Italy is more female, around 37.6 years old, with strong Design Affinity tendencies and a notable affinity for The Bold and the Beautiful.
The key figures that characterise the Jimmy Choo profile in Italy.
72.4% are female, 27.6% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 37.6 |
| Estimated audience size | 2,907,464 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Jimmy Choo audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 12.5% |
| United Kingdom | 9.5% |
Where the Jimmy Choo audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~300K | 1.65× | |
| 02 | Lombardy | ~800K | 1.55× | |
| 03 | Lazio | ~500K | 1.36× | |
| 04 | Campania | ~400K | 1.36× | |
| 05 | Calabria | ~100K | 1.20× | |
| 06 | Puglia | ~200K | 1.16× | |
| 07 | Veneto | ~300K | 1.13× | |
| 08 | Sicilia | ~300K | 1.10× | |
| 09 | Emilia-Romagna | ~200K | 1.01× | |
| 10 | Piedmont | ~200K | 0.95× | |
| 11 | Abruzzo | ~60K | 0.93× | |
| 12 | Marche | ~70K | 0.91× | |
| 13 | Basilicata | ~20K | 0.86× | |
| 14 | Liguria | ~70K | 0.83× | |
| 15 | Trentino-Alto Adige/Südtirol | ~50K | 0.83× | |
| 16 | Umbria | ~40K | 0.82× | |
| 17 | Sardinia | ~60K | 0.79× | |
| 18 | Friuli-Venezia Giulia | ~40K | 0.78× | |
| 19 | Aosta Valley | ~6K | 0.78× | |
| 20 | Molise | ~10K | 0.76× |
The strongest cross-interests of the Jimmy Choo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Bold and the Beautiful | Movies & TV | 2.60× | ||
| 02 | Bottega Veneta | Fashion & Accessoires | 2.55× | ||
| 03 | Miu Miu | Fashion & Accessoires | 2.47× | ||
| 04 | Foot Locker | Shopping | 2.40× | ||
| 05 | TEZENIS | Fashion & Accessoires | 2.34× | ||
| 06 | Luxury | Fashion & Accessoires | 2.34× | ||
| 07 | Calzedonia | Fashion & Accessoires | 2.12× | ||
| 08 | Primark | Shopping | 2.01× | ||
| 09 | Sephora | Shopping | 1.97× | ||
| 10 | Intimissimi | Fashion & Accessoires | 1.96× | ||
| 11 | Permanent makeup | Beauty & Wellness | 1.87× | ||
| 12 | Pedicure | Beauty & Wellness | 1.83× | ||
| 13 | Uomini e Donne | Movies & TV | 1.82× | ||
| 14 | EasyJet | Travel & Leisure | 1.72× | ||
| 15 | Bikini | Fashion & Accessoires | 1.72× | ||
| 16 | Skirt | Fashion & Accessoires | 1.62× | ||
| 17 | Zadar | Travel & Leisure | 1.57× | ||
| 18 | Ryanair | Travel & Leisure | 1.56× | ||
| 19 | Lidl | Shopping | 1.53× | ||
| 20 | Conad | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.28× | |
| Luxury Orientation | PREMIUM | 1.18× | |
| Extroversion | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Need for Security | CONSERVATISM | 0.58× | |
| Risk Appetite | THRILL | 0.63× |
Jimmy Choo's target market in Italy covers an estimated 2,907,464 people, concentrated in Lombardy and Lazio.
72.4% of the Jimmy Choo audience are female, 27.6% are male, with an average age of 37.6 years.
Jimmy Choo fans show strongest brand affinity for The Bold and the Beautiful (2.6×), Primark (2.01×), and TEZENIS (2.34×) over the country average.
Jimmy Choo fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Jimmy Choo itself, the audience over-indexes on Primark (2.01×), TEZENIS (2.34×), Conad (1.52×), and Lidl (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Jimmy Choo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.