A data profile of the people who buy, follow and care about Yves Saint Laurent in Spain — modelled from more than twelve digital signal sources. Yves Saint Laurent has an estimated audience of 2,100,178 people in Spain.
The average Yves Saint Laurent fan in Spain is 43.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Fendi, Balenciaga, First class travel, with strongest over-indexing on Fendi (4.87× the country average).
Demographically, the Yves Saint Laurent audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Yves Saint Laurent fan in Spain is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Fendi.
The key figures that characterise the Yves Saint Laurent profile in Spain.
75.1% are female, 24.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 43.3 |
| Estimated audience size | 2,100,178 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Yves Saint Laurent audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 11.6% |
| France | 7.3% |
Where the Yves Saint Laurent audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~500K | 1.29× | |
| 02 | Balearic Islands | ~80K | 1.28× | |
| 03 | Catalonia | ~500K | 1.23× | |
| 04 | Galicia | ~100K | 1.12× | |
| 05 | Canary Islands | ~100K | 1.11× | |
| 06 | Andalusia | ~500K | 1.10× | |
| 07 | Comunidad Valenciana | ~300K | 1.07× | |
| 08 | Basque Autonomous Country | ~80K | 1.03× | |
| 09 | Region of Murcia | ~70K | 1.01× | |
| 10 | Principality of Asturias | ~50K | 0.94× | |
| 11 | Aragon | ~50K | 0.93× | |
| 12 | Castile and León | ~80K | 0.90× | |
| 13 | Cantabria | ~20K | 0.89× | |
| 14 | Castilla-La Mancha | ~80K | 0.88× | |
| 15 | Navarre | ~20K | 0.82× | |
| 16 | La Rioja | ~10K | 0.80× | |
| 17 | Extremadura | ~40K | 0.78× |
The strongest cross-interests of the Yves Saint Laurent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fendi | Fashion & Accessoires | 4.87× | ||
| 02 | Balenciaga | Fashion & Accessoires | 4.06× | ||
| 03 | Marc Jacobs | Fashion & Accessoires | 3.99× | ||
| 04 | TAG Heuer | Fashion & Accessoires | 3.85× | ||
| 05 | Omega | Fashion & Accessoires | 3.85× | ||
| 06 | Ralph Lauren | Fashion & Accessoires | 3.63× | ||
| 07 | Ready-to-wear | Fashion & Accessoires | 3.34× | ||
| 08 | First class travel | Travel & Leisure | 3.26× | ||
| 09 | Michael Kors | Fashion & Accessoires | 3.04× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 2.95× | ||
| 11 | Engagement ring | Fashion & Accessoires | 2.73× | ||
| 12 | Fashion show | Fashion & Accessoires | 2.34× | ||
| 13 | Sephora | Shopping | 2.23× | ||
| 14 | Mango | Shopping | 1.99× | ||
| 15 | Brico Dépôt | Shopping | 1.81× | ||
| 16 | Oysho | Fashion & Accessoires | 1.75× | ||
| 17 | Renovation | Home & Garden | 1.71× | ||
| 18 | Stradivarius | Shopping | 1.59× | ||
| 19 | Skin care | Beauty & Wellness | 1.59× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.54× | |
| Design Affinity | PREMIUM | 1.24× | |
| Creativity | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.36× | |
| Need for Security | CONSERVATISM | 0.46× | |
| Spirituality | BALANCE | 0.63× |
Yves Saint Laurent's target market in Spain covers an estimated 2,100,178 people, concentrated in Catalonia and Community of Madrid.
75.1% of the Yves Saint Laurent audience are female, 24.9% are male, with an average age of 43.3 years.
Yves Saint Laurent fans show strongest brand affinity for Fendi (4.87×), Balenciaga (4.06×), and First class travel (3.26×) over the country average.
Yves Saint Laurent fans in Spain are most concentrated in Catalonia (reach ~500K), Community of Madrid (reach ~500K), and Andalusia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Yves Saint Laurent itself, the audience over-indexes on Balenciaga (4.06×), First class travel (3.26×), Ralph Lauren (3.63×), and Sephora (2.23×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Yves Saint Laurent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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