Valentino Audience in Germany
Valentino has an estimated audience of 996,737 people in Germany. 58.5% are female, 41.5% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hermès, Céline, Anthropologie, Chloé, LOEWE.
The average Valentino fan in Germany is 29.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hermès, Céline, Anthropologie, with strongest over-indexing on Hermès (6.91× the country average). Demographically, the Valentino audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Valentino fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 29.6 |
| Estimated audience size | 996,737 |
Audience persona
The typical Valentino fan in Germany is more female, around 29.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Hermès.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 324,271 | 1.24× |
| Bayern | 230,586 | 1.2× |
| Baden-Württemberg | 173,371 | 1.06× |
| Niedersachsen | 124,033 | 1.07× |
| Hessen | 116,663 | 1.28× |
| Berlin | 67,014 | 1.26× |
| Rheinland-Pfalz | 59,650 | 1× |
| Sachsen | 48,744 | 0.83× |
| Schleswig-Holstein | 43,001 | 1× |
| Hamburg | 35,921 | 1.33× |
| Brandenburg | 29,289 | 0.79× |
| Sachsen-Anhalt | 21,523 | 0.7× |
| Thüringen | 20,520 | 0.67× |
| Mecklenburg-Vorpommern | 14,756 | 0.65× |
| Saarland | 12,230 | 0.83× |
| Bremen | 10,911 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 6.91× | Fashion & Accessoires |
| Céline | 17.17× | Fashion & Accessoires |
| Anthropologie | 12.92× | Shopping |
| Chloé | 10.54× | Fashion & Accessoires |
| LOEWE | 9.18× | Fashion & Accessoires |
| Moschino | 12.79× | Fashion & Accessoires |
| Oscar de la Renta | 21.57× | Fashion & Accessoires |
| Isabel Marant | 8.67× | Fashion & Accessoires |
| Ready-to-wear | 8.93× | Fashion & Accessoires |
| Kim Cattrall | 17.34× | Movies & TV |
| Italian fashion | 15.11× | Fashion & Accessoires |
| Armani Exchange | 13.35× | Fashion & Accessoires |
| Carolina Herrera (fashion designer) | 14.22× | Fashion & Accessoires |
| Payback | 5.01× | Shopping |
| Arts and music | 1.65× | Arts & Culture |
| Givenchy | 6.59× | Fashion & Accessoires |
| DKNY | 9.06× | Fashion & Accessoires |
| Reiss (brand) | 11.81× | Fashion & Accessoires |
| Tom Ford | 8.54× | Fashion & Accessoires |
| COS | 4.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.66 |
| Quality Awareness | PREMIUM | 1.63 |
| Indulgence | JOY | 1.55 |
| Design Affinity | PREMIUM | 1.55 |
| Creativity | OPEN | 1.42 |
| Sustainability | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Japan | 14.4% |
| Italy | 9.6% |
See Valentino audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Valentino have in Germany?
Valentino has an estimated audience of 996,737 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Valentino fans?
58.5% of Valentino fans are female, 41.5% are male, with an average age of 29.6 years.
Which brands do Valentino fans like most?
Valentino fans show strongest brand affinity for Hermès (6.91×), Céline (17.17×), and Anthropologie (12.92×) over the country average.
Where do Valentino fans live in Germany?
Valentino fans in Germany are most concentrated in Nordrhein-Westfalen (reach 324,271), Bayern (reach 230,586), and Baden-Württemberg (reach 173,371). These three regions account for the largest share of the active audience.
What other brands do Valentino fans also like?
Beyond Valentino itself, the audience over-indexes on Céline (17.17×), Anthropologie (12.92×), Chloé (10.54×), and LOEWE (9.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Valentino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.