Rascasse Audience Intelligence

Times Square (Hong Kong) Audience in Germany

Name: Times Square (Hong Kong) — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Times Square (Hong Kong) in Germany — modelled from more than twelve digital signal sources. Times Square (Hong Kong) has an estimated audience of 539,985 people in Germany.

#52among Shopping mall in Germany #927among POI in Germany #305in Shopping

The average Times Square (Hong Kong) fan in Germany is 21.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kaufhaus des Westens, Business class, Hermès, with strongest over-indexing on Kaufhaus des Westens (75× the country average).

Demographically, the Times Square (Hong Kong) audience skews balanced with an average age of 21.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Times Square (Hong Kong) fan in Germany is balanced, around 21.7 years old, with strong Quality Awareness tendencies and a notable affinity for Kaufhaus des Westens.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Times Square (Hong Kong) profile in Germany.

Audience size

540K

in Germany

Gender

52.9%♀

47.1% male

Age

21.7

average years

Country rank

#11025

POI in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Times Square (Hong Kong) fans

52.9% are female, 47.1% are male, average age 21.7.

Fig. 02

Gender split

52.9%

Female

47.1%

Male

Demographic split for Times Square (Hong Kong) audience in Germany
Metric	Value
Female	52.9%
Male	47.1%
Average age	21.7
Estimated audience size	539,985

Fig. 03

Age distribution

Age distribution of the Times Square (Hong Kong) audience in Germany
Age bracket	Share	%
16-19		73%
20-29		27%
30-39		0%
40-49		0%
50+		0%

Fig. 04

Worldwide distribution

13.8%

of the worldwide Times Square (Hong Kong) audience comes from Germany.

Worldwide audience distribution share by country for Times Square (Hong Kong)
Country	Share
Germany	13.8%
United Kingdom	11.4%
India	9.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Times Square (Hong Kong) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Times Square (Hong Kong) fans by region: top regions in Germany
#	Region	Reach	×
01	Nordrhein-Westfalen	~90K	1.30×
02	Bayern	~50K	1.08×
03	Hessen	~20K	1.08×
04	Baden-Württemberg	~40K	1.07×
05	Thüringen	~8K	1.07×
06	Niedersachsen	~30K	1.06×
07	Rheinland-Pfalz	~20K	1.05×
08	Bremen	~3K	1.04×
09	Brandenburg	~9K	1.02×
10	Saarland	~4K	1.02×
11	Hamburg	~6K	0.94×
12	Berlin	~10K	0.90×
13	Sachsen	~10K	0.89×
14	Schleswig-Holstein	~9K	0.88×
15	Sachsen-Anhalt	~7K	0.84×
16	Mecklenburg-Vorpommern	~5K	0.79×

Affinity by region — Times Square (Hong Kong), Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Times Square (Hong Kong) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Times Square (Hong Kong) audience
#	Interest	Category	×
01	Kaufhaus des Westens	Shopping	75.00×
02	Business class	Travel & Leisure	22.81×
03	Miu Miu	Fashion & Accessoires	18.31×
04	Balmain	Fashion & Accessoires	16.25×
05	Valentino	Fashion & Accessoires	15.38×
06	paul smith	Fashion & Accessoires	14.29×
07	Nino de Angelo	Music & Radio	14.04×
08	Maison Margiela	Fashion & Accessoires	13.99×
09	Net-a-Porter	Shopping	11.67×
10	First class travel	Travel & Leisure	10.83×
11	Mytheresa.com	Shopping	9.65×
12	Hermès	Fashion & Accessoires	8.75×
13	Tory Burch	Fashion & Accessoires	7.70×
14	Ugg boots	Fashion & Accessoires	7.50×
15	Versace	Fashion & Accessoires	7.00×
16	Givenchy	Fashion & Accessoires	7.00×
17	Department store	Shopping	6.09×
18	Pandora	Fashion & Accessoires	5.12×
19	Expensive Taste	Business & Career	4.79×
20	Breuninger	Fashion & Accessoires	2.90×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Times Square (Hong Kong) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Times Square (Hong Kong) audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	9.31×
Design Affinity	PREMIUM	2.67×
Luxury Orientation	PREMIUM	2.56×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Times Square (Hong Kong) audience · Rather not
Trait	Cluster	Score
Spirituality	BALANCE	0.86×
Patriotism	CONSERVATISM	0.86×
Need for Security	CONSERVATISM	0.88×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Times Square (Hong Kong) have in Germany?

Times Square (Hong Kong) has an estimated audience of 539,985 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Times Square (Hong Kong) fans?

52.9% of Times Square (Hong Kong) fans are female, 47.1% are male, with an average age of 21.7 years.

Which brands do Times Square (Hong Kong) fans like most?

Times Square (Hong Kong) fans show strongest brand affinity for Kaufhaus des Westens (75×), Business class (22.81×), and Hermès (8.75×) over the country average.

Where do Times Square (Hong Kong) fans live in Germany?

Times Square (Hong Kong) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Times Square (Hong Kong) fans also like?

Beyond Times Square (Hong Kong) itself, the audience over-indexes on Business class (22.81×), Hermès (8.75×), First class travel (10.83×), and Miu Miu (18.31×) compared to the Germany average.

Appendix

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See Times Square (Hong Kong) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Times Square (Hong Kong). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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