Times Square (Hong Kong) Audience in Germany
Times Square (Hong Kong) has an estimated audience of 299,826 people in Germany. 52.9% are female, 47.1% are male, average age 21.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kaufhaus des Westens, Business class, Hermès, Miu Miu, Valentino.
The average Times Square (Hong Kong) fan in Germany is 21.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kaufhaus des Westens, Business class, Hermès, with strongest over-indexing on Kaufhaus des Westens (85.33× the country average). Demographically, the Times Square (Hong Kong) audience skews balanced with an average age of 21.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Times Square (Hong Kong) fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 21.7 |
| Estimated audience size | 299,826 |
Audience persona
The typical Times Square (Hong Kong) fan in Germany is balanced, around 21.7 years old, with strong Quality Awareness tendencies and a notable affinity for Kaufhaus des Westens.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,578 | 1.33× |
| Bayern | 53,291 | 1.11× |
| Baden-Württemberg | 44,738 | 1.09× |
| Niedersachsen | 31,288 | 1.07× |
| Hessen | 25,365 | 1.11× |
| Rheinland-Pfalz | 15,950 | 1.06× |
| Sachsen | 13,140 | 0.89× |
| Berlin | 12,582 | 0.94× |
| Brandenburg | 9,560 | 1.03× |
| Schleswig-Holstein | 9,419 | 0.87× |
| Thüringen | 7,960 | 1.04× |
| Hamburg | 6,449 | 0.95× |
| Sachsen-Anhalt | 6,191 | 0.8× |
| Mecklenburg-Vorpommern | 4,156 | 0.73× |
| Saarland | 3,602 | 0.98× |
| Bremen | 2,539 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kaufhaus des Westens | 85.33× | Shopping |
| Business class | 26.65× | Travel & Leisure |
| Hermès | 11.6× | Fashion & Accessoires |
| Miu Miu | 28.6× | Fashion & Accessoires |
| Valentino | 21.29× | Fashion & Accessoires |
| First class travel | 10.8× | Travel & Leisure |
| Net-a-Porter | 14.93× | Shopping |
| Givenchy | 10.5× | Fashion & Accessoires |
| Maison Margiela | 12.92× | Fashion & Accessoires |
| Balenciaga | 7.77× | Fashion & Accessoires |
| Balmain | 13.4× | Fashion & Accessoires |
| Department store | 7.53× | Shopping |
| Versace | 8.48× | Fashion & Accessoires |
| Breuninger | 4.16× | Fashion & Accessoires |
| Burberry | 7.86× | Fashion & Accessoires |
| paul smith | 14.94× | Fashion & Accessoires |
| Louis Vuitton | 4.19× | Fashion & Accessoires |
| Yves Saint Laurent | 6.77× | Fashion & Accessoires |
| Tom Ford | 10.12× | Fashion & Accessoires |
| Prada | 5.99× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 10.13 |
| Luxury Orientation | PREMIUM | 2.7 |
| Design Affinity | PREMIUM | 2.4 |
| Sustainability | BALANCE | 1.9 |
| Creativity | OPEN | 1.65 |
| Indulgence | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 10.4% |
| Italy | 10.0% |
| Canada | 9.7% |
See Times Square (Hong Kong) audiences in other countries
- Times Square (Hong Kong) — United States
- Times Square (Hong Kong) — United Kingdom
- Times Square (Hong Kong) — France
- Times Square (Hong Kong) — Italy
- Times Square (Hong Kong) — Spain
- Times Square (Hong Kong) — Brazil
- Times Square (Hong Kong) — Japan
- Times Square (Hong Kong) — South Korea
- Times Square (Hong Kong) — India
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Times Square (Hong Kong) have in Germany?
Times Square (Hong Kong) has an estimated audience of 299,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Times Square (Hong Kong) fans?
52.9% of Times Square (Hong Kong) fans are female, 47.1% are male, with an average age of 21.7 years.
Which brands do Times Square (Hong Kong) fans like most?
Times Square (Hong Kong) fans show strongest brand affinity for Kaufhaus des Westens (85.33×), Business class (26.65×), and Hermès (11.6×) over the country average.
Where do Times Square (Hong Kong) fans live in Germany?
Times Square (Hong Kong) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,578), Bayern (reach 53,291), and Baden-Württemberg (reach 44,738). These three regions account for the largest share of the active audience.
What other brands do Times Square (Hong Kong) fans also like?
Beyond Times Square (Hong Kong) itself, the audience over-indexes on Business class (26.65×), Hermès (11.6×), Miu Miu (28.6×), and Valentino (21.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Times Square (Hong Kong). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.