Rascasse Audience Intelligence

Theory (clothing retailer) Target Market in United States

A data profile of the people who buy, follow and care about Theory (clothing retailer) in United States — modelled from more than twelve digital signal sources. Theory (clothing retailer) has an estimated audience of 1,361,028 people in United States.

#1942among Brand in United States#335in Shopping

The average Theory (clothing retailer) fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Illinois.

Top brand affinities include Acne Studios, Trader Joe's, Louis Vuitton, with strongest over-indexing on Acne Studios (20.16× the country average).

Demographically, the Theory (clothing retailer) audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Theory (clothing retailer) fan in United States is more female, around 33.5 years old, with strong Design Affinity tendencies and a notable affinity for Acne Studios.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Theory (clothing retailer) profile in United States.

Audience size
1.4M
in United States
Gender
58.7%♀
41.3% male
Age
33.5
average years
Country rank
#19059
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Theory (clothing retailer)

58.7% are female, 41.3% are male, average age 33.5.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Theory (clothing retailer) audience in United States
MetricValue
Female58.7%
Male41.3%
Average age33.5
Estimated audience size1,361,028
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Theory (clothing retailer) audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3918%
40-4914%
50+11%
Fig. 04

Worldwide distribution

40.1%

of the worldwide Theory (clothing retailer) audience comes from United States.

Worldwide audience distribution share by country for Theory (clothing retailer)
CountryShare
United States40.1%
Japan25.8%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Theory (clothing retailer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Theory (clothing retailer) customers by region in United States
#RegionReachAffinity×
01Illinois~200K3.33×
02Washington, District of Columbia~10K3.09×
03New York~200K2.77×
04Massachusetts~50K1.94×
05Connecticut~20K1.76×
06New Jersey~60K1.62×
07California~200K1.58×
08New Hampshire~8K1.48×
09Maine~6K1.23×
10Vermont~3K1.22×
11Virginia~40K1.15×
12Maryland~30K1.12×
13Washington~30K1.08×
14Pennsylvania~50K1.05×
15Florida~100K1.04×
16Georgia~40K1.03×
17Oregon~20K1.01×
18Rhode Island~4K0.97×
19Texas~100K0.94×
20Nevada~10K0.90×
21Hawaii~5K0.90×
22Arizona~20K0.81×
23North Carolina~30K0.78×
24Alabama~10K0.78×
25Delaware~3K0.78×
26Alaska~2K0.78×
27Michigan~30K0.77×
28Indiana~20K0.76×
29Oklahoma~10K0.75×
30Louisiana~10K0.74×
31Mississippi~8K0.73×
32Montana~3K0.73×
33Colorado~20K0.71×
34South Carolina~10K0.71×
35Minnesota~10K0.71×
36Ohio~30K0.70×
37Tennessee~20K0.68×
38Missouri~10K0.68×
39Kansas~7K0.68×
40New Mexico~5K0.68×
41Idaho~5K0.68×
42West Virginia~4K0.68×
43South Dakota~2K0.68×
44Kentucky~10K0.67×
45Arkansas~7K0.67×
46Wisconsin~10K0.66×
47Utah~8K0.65×
48Nebraska~4K0.65×
49North Dakota~2K0.64×
50Iowa~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Theory (clothing retailer), United States
0.63×1.00×3.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Theory (clothing retailer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Theory (clothing retailer) audience
#·InterestCategoryAffinity×
01Fred PerryFashion & Accessoires39.79×
02SuitsupplyFashion & Accessoires21.89×
03Acne StudiosFashion & Accessoires20.16×
04Club MonacoFashion & Accessoires20.13×
05Nautica (clothing company)Fashion & Accessoires15.91×
06Superdry.Fashion & Accessoires14.91×
07paul smithFashion & Accessoires13.36×
08Jean Paul GaultierFashion & Accessoires12.67×
09Stella McCartneyFashion & Accessoires11.06×
10Yves Saint LaurentFashion & Accessoires6.94×
11PradaFashion & Accessoires5.64×
12PatagoniaFashion & Accessoires5.29×
13AnthropologieShopping4.52×
14Louis VuittonFashion & Accessoires4.24×
15Trader Joe'sShopping3.68×
16InnovationBusiness & Career3.14×
17NordstromShopping3.06×
18Planet FitnessSports2.55×
19AirbnbTravel & Leisure2.40×
20FurnitureHome & Garden1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Theory (clothing retailer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Theory (clothing retailer) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.88×
Luxury OrientationPREMIUM2.60×
Quality AwarenessPREMIUM2.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Theory (clothing retailer) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
TraditionCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Theory (clothing retailer)'s target market in United States?

Theory (clothing retailer)'s target market in United States covers an estimated 1,361,028 people, concentrated in California and New York.

02

What is the gender split and age of Theory (clothing retailer) customers?

58.7% of the Theory (clothing retailer) audience are female, 41.3% are male, with an average age of 33.5 years.

03

Which brands do Theory (clothing retailer) fans like most?

Theory (clothing retailer) fans show strongest brand affinity for Acne Studios (20.16×), Trader Joe's (3.68×), and Louis Vuitton (4.24×) over the country average.

04

Where do Theory (clothing retailer) fans live in United States?

Theory (clothing retailer) fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Illinois (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Theory (clothing retailer) fans also like?

Beyond Theory (clothing retailer) itself, the audience over-indexes on Trader Joe's (3.68×), Louis Vuitton (4.24×), Fred Perry (39.79×), and Stella McCartney (11.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Theory (clothing retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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