Rascasse Audience Intelligence

Theory (clothing retailer) Target Market in United States

Theory (clothing retailer) has an estimated audience of 877K people in United States.

#2943among brands in United States#420in Shopping

The average Theory (clothing retailer) fan in United States is 34.2 years old, more female, and lives primarily in California.

Most fans live in California, New York, Illinois.

Top affinities include Fred Perry, Suitsupply, Acne Studios, with strongest over-indexing on Fred Perry (39.79× the country average).

Demographically, the Theory (clothing retailer) audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

The typical Theory (clothing retailer) fan in United States is more female, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Fred Perry.

Category: Shopping · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
877K
in United States
Gender
58.7%♀
41.3% male
Age
34.2
average years
Country rank
#26728
among all objects in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Theory (clothing retailer)

58.7% are female, 41.3% are male, average age 34.2.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Theory (clothing retailer) audience in United States
MetricValue
Female58.7%
Male41.3%
Average age34.2
Estimated audience size877K
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Theory (clothing retailer) audience in United States
Age bracketShare%
16-2433%
25-3424%
35-4418%
45-5414%
55+11%
Fig. 04

Worldwide distribution

39.6%

of the worldwide Theory (clothing retailer) audience comes from United States.

Worldwide audience distribution share by country for Theory (clothing retailer)
CountryShare
United States39.6%
Japan25.7%
India6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Theory (clothing retailer) customers by region in United States
#RegionReachAffinity×
01Illinois~100K3.33×
02Washington, District of Columbia~6K3.09×
03New York~100K2.77×
04Massachusetts~40K1.94×
05Connecticut~20K1.76×
06New Jersey~40K1.62×
07California~200K1.58×
08New Hampshire~5K1.48×
09Maine~4K1.23×
10Vermont~2K1.22×
11Virginia~30K1.15×
12Maryland~20K1.12×
13Washington~20K1.08×
14Pennsylvania~40K1.05×
15Florida~60K1.04×
16Georgia~30K1.03×
17Oregon~10K1.01×
18Rhode Island~3K0.97×
19Texas~60K0.94×
20Nevada~8K0.90×
21Hawaii~3K0.90×
22Arizona~20K0.81×
23North Carolina~20K0.78×
24Alabama~10K0.78×
25Delaware~2K0.78×
26Alaska~1K0.78×
27Michigan~20K0.77×
28Indiana~10K0.76×
29Oklahoma~8K0.75×
30Louisiana~9K0.74×
31Mississippi~6K0.73×
32Montana~2K0.73×
33Colorado~10K0.71×
34Minnesota~10K0.71×
35South Carolina~10K0.71×
36Ohio~20K0.70×
37Tennessee~10K0.68×
38Missouri~10K0.68×
39Kansas~5K0.68×
40New Mexico~4K0.68×
41Idaho~3K0.68×
42West Virginia~3K0.68×
43South Dakota~2K0.68×
44Kentucky~8K0.67×
45Arkansas~5K0.67×
46Wisconsin~10K0.66×
47Utah~6K0.65×
48Nebraska~3K0.65×
49North Dakota~1K0.64×
50Iowa~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Theory (clothing retailer), United States
0.63×1.00×3.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Theory (clothing retailer) audience vs. the country average
#·InterestCategoryAffinity×
01Fred PerryFashion & Accessoires39.79×
02SuitsupplyFashion & Accessoires21.89×
03Acne StudiosFashion & Accessoires20.16×
04Massimo DuttiShopping17.29×
05Nautica (clothing company)Fashion & Accessoires15.91×
06Jean Paul GaultierFashion & Accessoires12.67×
07Stella McCartneyFashion & Accessoires11.06×
08Yves Saint LaurentFashion & Accessoires6.94×
09PradaFashion & Accessoires5.64×
10Anya Taylor-JoyMovies & TV5.64×
11High-net-worth individualBusiness & Career5.60×
12PatagoniaFashion & Accessoires5.29×
13AnthropologieShopping4.52×
14Louis VuittonFashion & Accessoires4.24×
15Trader Joe'sShopping3.68×
16H&MShopping3.19×
17InnovationBusiness & Career3.14×
18NordstromShopping3.06×
19AirbnbTravel & Leisure2.40×
20FurnitureHome & Garden1.87×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Theory (clothing retailer) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Theory (clothing retailer) audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.88×
Luxury OrientationPREMIUM2.60×
Quality AwarenessPREMIUM2.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Theory (clothing retailer) audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
TraditionCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Shopping audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Theory (clothing retailer) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/theory-clothing-retailer-103989” · Methodology