Theory (clothing retailer) Audience in United States

Theory (clothing retailer) has an estimated audience of 1,354,179 people in United States. 58.7% are female, 41.3% are male, average age 33.5. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, PSV Eindhoven.

The average Theory (clothing retailer) fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Theory (clothing retailer) audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Theory (clothing retailer) fans

Demographic split for Theory (clothing retailer) audience in United States
MetricValue
Female58.7%
Male41.3%
Average age33.5
Estimated audience size1,354,179

Audience persona

The typical Theory (clothing retailer) fan in United States is more female, around 33.5 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Theory (clothing retailer) in United States
RegionReachAffinity
California255,1601.71×
New York232,1923.07×
Texas119,1581.02×
Florida101,5191.11×
Illinois95,7792.12×
New Jersey59,6551.73×
Massachusetts56,0102.1×
Pennsylvania50,1751.1×
Georgia45,6151.09×
Virginia39,1971.19×
North Carolina33,1410.81×
Washington31,9801.18×
Michigan28,5680.81×
Ohio28,5090.68×
Maryland27,0151.16×
Connecticut25,7111.89×
Arizona22,0570.8×
Tennessee19,0470.7×
Indiana17,3960.7×
Colorado16,0830.75×
Oregon15,2410.98×
Missouri14,8080.68×
Alabama14,4200.76×
Minnesota14,1620.73×
South Carolina13,5310.66×
Wisconsin12,3420.61×
Washington, District of Columbia12,3213.03×
Louisiana12,2750.7×
Nevada11,8520.9×
Kentucky10,5800.62×
Oklahoma10,4170.69×
New Hampshire8,0131.5×
Utah7,8780.65×
Mississippi7,7330.69×
Arkansas6,9740.63×
Kansas6,9070.65×
Iowa6,4520.58×
Maine6,0281.24×
Hawaii5,1520.89×
New Mexico4,3450.64×
Rhode Island4,1660.97×
Idaho4,1640.61×
Nebraska3,9640.58×
West Virginia3,8510.61×
Vermont2,9371.24×
Delaware2,8100.75×
Montana2,5070.67×
Alaska1,9780.68×
South Dakota1,5640.5×
North Dakota1,3230.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Theory (clothing retailer) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
PSV Eindhoven46.42×Sports
Club Monaco39.5×Fashion & Accessoires
Planet Fitness4.45×Sports
Income tax13.19×Business & Career
Stella McCartney14.21×Fashion & Accessoires
Balenciaga8.09×Fashion & Accessoires
Nautica (clothing company)22.3×Fashion & Accessoires
Louis Vuitton5.12×Fashion & Accessoires
Nordstrom3.77×Shopping
Prada7.72×Fashion & Accessoires
Patagonia7.01×Fashion & Accessoires
Uniqlo6.94×Shopping
Streetwear3.92×Fashion & Accessoires
Charles, Prince of Wales18.87×Politics & Society
Urban Outfitters4.76×Shopping
Yves Saint Laurent7.73×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Theory (clothing retailer) audience
TraitClusterScore
Design AffinityPREMIUM3.86
SustainabilityBALANCE3.46
Luxury OrientationPREMIUM2.9
Quality AwarenessPREMIUM2.08
Sports ActivityPOWER1.76
Early Adopter MentalityPOWER1.65

Worldwide distribution

Worldwide audience distribution share by country for Theory (clothing retailer)
CountryShare
United States40.4%
Japan25.8%
India6.4%

See Theory (clothing retailer) audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Theory (clothing retailer) have in United States?

Theory (clothing retailer) has an estimated audience of 1,354,179 people in United States, concentrated in California and New York.

What is the gender split and age of Theory (clothing retailer) fans?

58.7% of Theory (clothing retailer) fans are female, 41.3% are male, with an average age of 33.5 years.

Which brands do Theory (clothing retailer) fans like most?

Theory (clothing retailer) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Theory (clothing retailer) fans live in United States?

Theory (clothing retailer) fans in United States are most concentrated in California (reach 255,160), New York (reach 232,192), and Texas (reach 119,158). These three regions account for the largest share of the active audience.

What other brands do Theory (clothing retailer) fans also like?

Beyond Theory (clothing retailer) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and PSV Eindhoven (46.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Theory (clothing retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.