Rascasse Audience Intelligence

Club Monaco Target Market in United States

A data profile of the people who buy, follow and care about Club Monaco in United States — modelled from more than twelve digital signal sources. Club Monaco has an estimated audience of 832,125 people in United States.

#2740among Brand in United States#1058in Fashion & Accessoires

The average Club Monaco fan in United States is 39.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Self-portrait, LibreOffice, The UPS Store, with strongest over-indexing on Self-portrait (19.85× the country average).

Demographically, the Club Monaco audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Club Monaco fan in United States is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Self-portrait.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Club Monaco profile in United States.

Audience size
832K
in United States
Gender
68.1%♀
31.9% male
Age
39.2
average years
Country rank
#26734
Brand in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Club Monaco

68.1% are female, 31.9% are male, average age 39.2.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Club Monaco audience in United States
MetricValue
Female68.1%
Male31.9%
Average age39.2
Estimated audience size832,125
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Club Monaco audience in United States
Age bracketShare%
16-1913%
20-2926%
30-3924%
40-4920%
50+17%
Fig. 04

Worldwide distribution

45.1%

of the worldwide Club Monaco audience comes from United States.

Worldwide audience distribution share by country for Club Monaco
CountryShare
United States45.1%
Canada18.8%
China7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Club Monaco audience in United States is strongest.

Fig. 05

Top regions by affinity

Club Monaco customers by region in United States
#RegionReachAffinity×
01New York~300K5.83×
02Washington, District of Columbia~10K4.86×
03Massachusetts~80K4.41×
04New Jersey~100K4.34×
05Connecticut~20K2.10×
06California~200K2.05×
07Illinois~40K1.51×
08Pennsylvania~40K1.39×
09Virginia~30K1.36×
10Washington~20K1.24×
11Rhode Island~3K1.17×
12Texas~90K1.13×
13Minnesota~10K1.10×
14Maryland~20K1.09×
15Michigan~20K0.97×
16Vermont~1K0.93×
17New Hampshire~3K0.92×
18Delaware~2K0.86×
19Florida~50K0.84×
20Nevada~7K0.82×
21Maine~2K0.78×
22Georgia~20K0.73×
23Hawaii~3K0.73×
24Alaska~1K0.73×
25North Dakota~1K0.72×
26South Dakota~1K0.71×
27Colorado~10K0.70×
28South Carolina~9K0.70×
29Montana~2K0.66×
30West Virginia~2K0.60×
31North Carolina~20K0.58×
32Oregon~6K0.58×
33Idaho~3K0.57×
34Mississippi~4K0.55×
35New Mexico~2K0.55×
36Nebraska~2K0.54×
37Arkansas~4K0.51×
38Utah~4K0.49×
39Kansas~3K0.49×
40Arizona~9K0.48×
41Iowa~4K0.48×
42Wisconsin~6K0.47×
43Louisiana~5K0.47×
44Tennessee~8K0.46×
45Indiana~7K0.46×
46Oklahoma~4K0.46×
47Kentucky~5K0.45×
48Ohio~10K0.43×
49Missouri~6K0.43×
50Alabama~5K0.43×
Fig. 06

Affinity by region

Affinity by region — Club Monaco, United States
0.43×1.00×5.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Club Monaco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Club Monaco audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics43.68×
02Theory (clothing retailer)Shopping20.13×
03Self-portraitArts & Culture19.85×
04The LoftMovies & TV18.93×
05MacKenzie-ChildsHome & Garden18.56×
06Five StarMovies & TV17.01×
07The Lovely Bones (film)Movies & TV15.52×
08JoS. A. Bank ClothiersBusiness & Career11.34×
09White House Black MarketFashion & Accessoires9.36×
10Brooks BrothersFashion & Accessoires9.07×
11HoneyBaked HamFood & Beverages8.53×
12Edible ArrangementsFood & Beverages6.94×
13J.Crew FactoryShopping6.32×
14CoachFashion & Accessoires5.89×
15The UPS StoreShopping4.13×
16Nordstrom rackFashion & Accessoires3.03×
17SeasonTravel & Leisure3.03×
18Family (biology)Kids & Family2.87×
19Macy'sShopping2.78×
20SmartphonesTechnology & Electronics1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Club Monaco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Club Monaco audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.84×
Quality AwarenessPREMIUM1.84×
Design AffinityPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Club Monaco audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.00×
Pet OwnershipJOY1.06×
Family OrientationCONSERVATISM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Club Monaco's target market in United States?

Club Monaco's target market in United States covers an estimated 832,125 people, concentrated in New York and California.

02

What is the gender split and age of Club Monaco customers?

68.1% of the Club Monaco audience are female, 31.9% are male, with an average age of 39.2 years.

03

Which brands do Club Monaco fans like most?

Club Monaco fans show strongest brand affinity for Self-portrait (19.85×), LibreOffice (43.68×), and The UPS Store (4.13×) over the country average.

04

Where do Club Monaco fans live in United States?

Club Monaco fans in United States are most concentrated in New York (reach ~300K), California (reach ~200K), and New Jersey (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Club Monaco fans also like?

Beyond Club Monaco itself, the audience over-indexes on LibreOffice (43.68×), The UPS Store (4.13×), The Loft (18.93×), and Coach (5.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Club Monaco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Club Monaco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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