Club Monaco Audience in United States

Club Monaco logo

Club Monaco has an estimated audience of 885,654 people in United States. 68.1% are female, 31.9% are male, average age 39.2. Top regions: New York, California, New Jersey. Top brand affinities: Self-portrait, LibreOffice, The Loft, The UPS Store, Coach.

The average Club Monaco fan in United States is 39.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Self-portrait, LibreOffice, The Loft, with strongest over-indexing on Self-portrait (19.85× the country average). Demographically, the Club Monaco audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Club Monaco fans

Demographic split for Club Monaco audience in United States
MetricValue
Female68.1%
Male31.9%
Average age39.2
Estimated audience size885,654

Audience persona

The typical Club Monaco fan in United States is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Self-portrait.

Top regions in United States

Top regions ranked by reach for Club Monaco in United States
RegionReachAffinity
New York299,0396.04×
California198,4602.04×
New Jersey100,4834.46×
Texas89,7921.18×
Massachusetts79,1364.54×
Florida49,6190.83×
Illinois47,8501.62×
Pennsylvania43,6971.47×
Virginia31,2671.45×
Washington23,1081.3×
Michigan22,2420.96×
Georgia19,6930.72×
Connecticut18,9342.13×
Maryland16,5991.09×
North Carolina14,4920.54×
Minnesota14,1131.11×
Washington, District of Columbia13,3005×
Ohio10,2670.38×
Colorado9,8170.7×
South Carolina9,1870.69×
Arizona7,7020.43×
Nevada7,1340.83×
Tennessee6,8340.38×
Indiana6,0440.37×
Oregon5,3620.53×
Wisconsin5,3210.4×
Missouri4,8020.34×
Louisiana3,6140.32×
Alabama3,2860.27×
Rhode Island3,2001.13×
Kentucky3,1370.28×
New Hampshire3,0340.87×
Utah2,7570.35×
Oklahoma2,5560.26×
Hawaii2,3500.62×
Maine2,0870.66×
Arkansas2,0370.28×
Iowa2,0150.28×
Delaware1,8980.78×
Kansas1,7970.26×
Vermont1,2670.81×
Mississippi1,2650.17×
Idaho1,1330.26×
Nebraska1,0850.24×
West Virginia1,0310.25×
New Mexico1,0170.23×
Montana6130.25×
Alaska5470.29×
North Dakota4480.25×
South Dakota3700.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Club Monaco audience
BrandAffinityCategory
Self-portrait19.85×Arts & Culture
LibreOffice43.68×Technology & Electronics
The Loft18.93×Movies & TV
The UPS Store4.13×Shopping
Coach5.89×Fashion & Accessoires
The Lovely Bones (film)15.52×Movies & TV
MacKenzie-Childs18.56×Home & Garden
Theory (clothing retailer)20.13×Shopping
Macy's2.78×Shopping
White House Black Market9.36×Fashion & Accessoires
JoS. A. Bank Clothiers11.34×Business & Career
Nordstrom rack3.03×Fashion & Accessoires
Smartphones1.99×Technology & Electronics
Family (biology)2.87×Kids & Family
J.Crew Factory6.32×Shopping
Brooks Brothers9.07×Fashion & Accessoires
Edible Arrangements6.94×Food & Beverages
HoneyBaked Ham8.53×Food & Beverages
Season3.03×Travel & Leisure
Five Star17.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Club Monaco audience
TraitClusterScore
SustainabilityBALANCE4.5
Design AffinityPREMIUM3.38
Quality AwarenessPREMIUM2.79
IndulgenceJOY2.65
Luxury OrientationPREMIUM2.22
Pet OwnershipJOY1.8

Worldwide distribution

Worldwide audience distribution share by country for Club Monaco
CountryShare
United States46.3%
Canada20.2%
China7.2%

See Club Monaco audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Club Monaco have in United States?

Club Monaco has an estimated audience of 885,654 people in United States, concentrated in New York and California.

What is the gender split and age of Club Monaco fans?

68.1% of Club Monaco fans are female, 31.9% are male, with an average age of 39.2 years.

Which brands do Club Monaco fans like most?

Club Monaco fans show strongest brand affinity for Self-portrait (19.85×), LibreOffice (43.68×), and The Loft (18.93×) over the country average.

Where do Club Monaco fans live in United States?

Club Monaco fans in United States are most concentrated in New York (reach 299,039), California (reach 198,460), and New Jersey (reach 100,483). These three regions account for the largest share of the active audience.

What other brands do Club Monaco fans also like?

Beyond Club Monaco itself, the audience over-indexes on LibreOffice (43.68×), The Loft (18.93×), The UPS Store (4.13×), and Coach (5.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Club Monaco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.