Helmut Lang (fashion brand) Audience in United States

Helmut Lang (fashion brand) logo

Helmut Lang (fashion brand) has an estimated audience of 531,560 people in United States. 65.6% are female, 34.4% are male, average age 37.8. Top regions: California, New York, Texas. Top brand affinities: Creed (band), Macy's, Milan, Jil Sander, Girlfriend (magazine).

The average Helmut Lang (fashion brand) fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Creed (band), Macy's, Milan, with strongest over-indexing on Creed (band) (31.35× the country average). Demographically, the Helmut Lang (fashion brand) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Helmut Lang (fashion brand) fans

Demographic split for Helmut Lang (fashion brand) audience in United States
MetricValue
Female65.6%
Male34.4%
Average age37.8
Estimated audience size531,560

Audience persona

The typical Helmut Lang (fashion brand) fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Creed (band).

Top regions in United States

Top regions ranked by reach for Helmut Lang (fashion brand) in United States
RegionReachAffinity
California112,7921.93×
New York107,8423.63×
Texas41,1190.9×
Illinois38,7132.19×
Florida38,5861.07×
Maryland28,0203.07×
Georgia25,1811.54×
Michigan24,2971.75×
New Jersey23,6041.75×
Pennsylvania20,8911.17×
Virginia17,1571.33×
Massachusetts15,3101.46×
Ohio15,0250.92×
North Carolina14,4170.9×
Washington11,0671.04×
Indiana9,2450.95×
Arizona9,0370.83×
Missouri6,8600.8×
Tennessee6,8320.64×
Washington, District of Columbia6,5694.11×
Louisiana6,5050.95×
Connecticut6,4811.22×
Colorado5,9160.71×
Nevada5,6521.1×
Alabama5,6300.76×
Oregon5,5970.92×
South Carolina5,1770.65×
Minnesota5,1280.67×
Wisconsin4,8520.61×
Kentucky3,2310.48×
Oklahoma2,6500.45×
Mississippi2,6460.6×
Utah2,5370.53×
Hawaii2,0050.88×
Arkansas1,9190.44×
Kansas1,8110.43×
Iowa1,7980.41×
Rhode Island1,7381.03×
Delaware1,6831.15×
New Mexico1,3420.5×
New Hampshire1,3400.64×
Maine1,0460.55×
Nebraska1,0250.38×
Idaho1,0080.38×
West Virginia9140.37×
Vermont6280.67×
Montana5230.35×
Alaska4670.41×
North Dakota2790.26×
South Dakota2680.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Helmut Lang (fashion brand) audience
BrandAffinityCategory
Creed (band)31.35×Music & Radio
Macy's3.49×Shopping
Milan7.36×Travel & Leisure
Jil Sander29.95×Fashion & Accessoires
Girlfriend (magazine)9.19×Kids & Family
Queens4.11×Travel & Leisure
Miu Miu9.84×Fashion & Accessoires
Family (biology)2.95×Kids & Family
Wednesday3.9×Home & Garden
Nordstrom rack2.71×Fashion & Accessoires
Miuccia Prada37.22×Fashion & Accessoires
Purple (magazine)5.8×Arts & Culture
Marshalls2.36×Fashion & Accessoires
Day2.46×Business & Career
Nordstrom2.17×Shopping
Sephora2.22×Shopping
Makeup Tutorials3.42×Beauty & Wellness
Gary Oldman7.88×Movies & TV
Farfetch10.45×Shopping
Michael Gambon13.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Helmut Lang (fashion brand) audience
TraitClusterScore
Design AffinityPREMIUM3.72
SustainabilityBALANCE3.22
Luxury OrientationPREMIUM2.72
Quality AwarenessPREMIUM2.25
LGBTQ+ IdentityOPEN2.21
CreativityOPEN1.72

Worldwide distribution

Worldwide audience distribution share by country for Helmut Lang (fashion brand)
CountryShare
United States27.8%
Japan11.1%
China9.5%

See Helmut Lang (fashion brand) audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Helmut Lang (fashion brand) have in United States?

Helmut Lang (fashion brand) has an estimated audience of 531,560 people in United States, concentrated in California and New York.

What is the gender split and age of Helmut Lang (fashion brand) fans?

65.6% of Helmut Lang (fashion brand) fans are female, 34.4% are male, with an average age of 37.8 years.

Which brands do Helmut Lang (fashion brand) fans like most?

Helmut Lang (fashion brand) fans show strongest brand affinity for Creed (band) (31.35×), Macy's (3.49×), and Milan (7.36×) over the country average.

Where do Helmut Lang (fashion brand) fans live in United States?

Helmut Lang (fashion brand) fans in United States are most concentrated in California (reach 112,792), New York (reach 107,842), and Texas (reach 41,119). These three regions account for the largest share of the active audience.

What other brands do Helmut Lang (fashion brand) fans also like?

Beyond Helmut Lang (fashion brand) itself, the audience over-indexes on Macy's (3.49×), Milan (7.36×), Jil Sander (29.95×), and Girlfriend (magazine) (9.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Helmut Lang (fashion brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.