Seeking Alpha Audience in United States

Seeking Alpha has an estimated audience of 1,021,505 people in United States. 26.7% are female, 73.3% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Crédit Agricole, Société Générale, Fred Perry, Google News.

The average Seeking Alpha fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Crédit Agricole, Société Générale, with strongest over-indexing on Finnair (675× the country average). Demographically, the Seeking Alpha audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Seeking Alpha fans

Demographic split for Seeking Alpha audience in United States
MetricValue
Female26.7%
Male73.3%
Average age42.9
Estimated audience size1,021,505

Audience persona

The typical Seeking Alpha fan in United States is more male, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Seeking Alpha in United States
RegionReachAffinity
California146,1291.3×
Texas92,1011.05×
Florida88,4361.28×
New York86,8401.52×
Illinois41,8981.23×
New Jersey41,2461.59×
Pennsylvania40,4831.18×
Virginia30,6071.23×
Massachusetts30,5781.52×
Ohio29,8970.95×
North Carolina29,5270.96×
Georgia29,2880.93×
Washington24,7171.21×
Michigan23,3590.87×
Colorado20,4701.27×
Arizona19,9800.96×
Maryland19,8391.13×
Minnesota19,4581.33×
Missouri17,8111.08×
Connecticut17,1901.68×
Indiana16,5390.89×
South Carolina15,4811.01×
Wisconsin15,3481×
Tennessee13,3360.65×
Oklahoma11,9821.06×
Oregon11,8761.01×
Alabama9,6050.67×
Louisiana9,1150.69×
Kansas9,0481.12×
Nevada8,5240.86×
Kentucky7,8020.61×
Iowa7,0570.84×
Hawaii6,4431.47×
Utah5,8020.63×
Arkansas5,2010.62×
Idaho4,5230.88×
Nebraska4,2750.83×
Washington, District of Columbia3,6981.2×
New Mexico3,5230.69×
Maine3,5130.96×
New Hampshire3,4870.87×
Montana3,4321.21×
Mississippi3,1830.38×
Delaware3,0461.08×
Rhode Island2,5580.79×
West Virginia2,4630.52×
Alaska2,1010.96×
North Dakota1,8200.87×
Wyoming1,5931.05×
South Dakota1,3770.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seeking Alpha audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Crédit Agricole774.21×Business & Career
Société Générale864.35×Business & Career
Fred Perry237.24×Fashion & Accessoires
Google News19.42×News
AccuWeather16.31×Home & Garden
StubHub16.02×Travel & Leisure
NASDAQ10.63×Business & Career
Table tennis20.65×Sports
paul smith31.4×Fashion & Accessoires
Clint Eastwood12.97×Movies & TV
CheapOair18.7×Travel & Leisure
DocuSign15.39×Technology & Electronics
OpenTable16.18×Food & Beverages
Flickr12.71×Internet & Social Media
Robert Pattinson15.08×Movies & TV
Idris Elba16.3×Movies & TV
Giant Food17.99×Food & Beverages
Michelle Pfeiffer13.36×Movies & TV
Telegram14.85×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seeking Alpha audience
TraitClusterScore
Design AffinityPREMIUM3.94
Luxury OrientationPREMIUM3.38
Quality AwarenessPREMIUM3.15
Early Adopter MentalityPOWER3.01
Risk AppetiteTHRILL2.96
SustainabilityBALANCE2.93

Worldwide distribution

Worldwide audience distribution share by country for Seeking Alpha
CountryShare
United States53.0%
Canada7.7%
Japan5.4%

See Seeking Alpha audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Seeking Alpha have in United States?

Seeking Alpha has an estimated audience of 1,021,505 people in United States, concentrated in California and Texas.

What is the gender split and age of Seeking Alpha fans?

26.7% of Seeking Alpha fans are female, 73.3% are male, with an average age of 42.9 years.

Which brands do Seeking Alpha fans like most?

Seeking Alpha fans show strongest brand affinity for Finnair (675×), Crédit Agricole (774.21×), and Société Générale (864.35×) over the country average.

Where do Seeking Alpha fans live in United States?

Seeking Alpha fans in United States are most concentrated in California (reach 146,129), Texas (reach 92,101), and Florida (reach 88,436). These three regions account for the largest share of the active audience.

What other brands do Seeking Alpha fans also like?

Beyond Seeking Alpha itself, the audience over-indexes on Crédit Agricole (774.21×), Société Générale (864.35×), Fred Perry (237.24×), and Google News (19.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seeking Alpha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.