Rascasse Audience Intelligence

Seeking Alpha Target Market in United States

A data profile of the people who buy, follow and care about Seeking Alpha in United States — modelled from more than twelve digital signal sources. Seeking Alpha has an estimated audience of 1,060,059 people in United States.

#2313among Brand in United States#1501in Business & Career

The average Seeking Alpha fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Crédit Agricole, Fred Perry, Société Générale, with strongest over-indexing on Crédit Agricole (560.44× the country average).

Demographically, the Seeking Alpha audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seeking Alpha fan in United States is more male, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Crédit Agricole.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seeking Alpha profile in United States.

Audience size
1.1M
in United States
Gender
26.7%♀
73.3% male
Age
42.9
average years
Country rank
#22787
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Seeking Alpha

26.7% are female, 73.3% are male, average age 42.9.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Seeking Alpha audience in United States
MetricValue
Female26.7%
Male73.3%
Average age42.9
Estimated audience size1,060,059
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Seeking Alpha audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Seeking Alpha audience comes from United States.

Worldwide audience distribution share by country for Seeking Alpha
CountryShare
United States53.4%
Canada7.6%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seeking Alpha audience in United States is strongest.

Fig. 05

Top regions by affinity

Seeking Alpha customers by region in United States
#RegionReachAffinity×
01Connecticut~20K1.66×
02Montana~4K1.57×
03Hawaii~7K1.50×
04New Jersey~40K1.49×
05New York~80K1.40×
06Massachusetts~30K1.38×
07Kansas~10K1.32×
08Washington, District of Columbia~4K1.25×
09Florida~90K1.23×
10Colorado~20K1.21×
11Pennsylvania~40K1.18×
12Virginia~30K1.18×
13California~100K1.17×
14Washington~20K1.17×
15Illinois~40K1.16×
16Minnesota~20K1.15×
17Idaho~6K1.15×
18Delaware~3K1.14×
19Wyoming~2K1.13×
20Maryland~20K1.04×
21Missouri~20K1.00×
22Oklahoma~10K1.00×
23Texas~90K0.99×
24Nebraska~5K0.98×
25Alaska~2K0.98×
26Vermont~2K0.98×
27Oregon~10K0.97×
28South Carolina~10K0.96×
29Wisconsin~10K0.95×
30North Dakota~2K0.94×
31Ohio~30K0.93×
32North Carolina~30K0.93×
33New Hampshire~4K0.92×
34Maine~3K0.92×
35Rhode Island~3K0.92×
36Georgia~30K0.91×
37Arizona~20K0.91×
38Nevada~9K0.87×
39Iowa~7K0.84×
40Michigan~20K0.83×
41Indiana~10K0.79×
42New Mexico~4K0.78×
43Tennessee~10K0.68×
44Louisiana~9K0.68×
45Alabama~9K0.66×
46Kentucky~8K0.65×
47Arkansas~5K0.65×
48West Virginia~3K0.63×
49Utah~6K0.62×
50Mississippi~4K0.49×
Fig. 06

Affinity by region

Affinity by region — Seeking Alpha, United States
0.49×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seeking Alpha audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seeking Alpha audience
#·InterestCategoryAffinity×
01Crédit AgricoleBusiness & Career560.44×
02Société GénéraleBusiness & Career547.74×
03Fred PerryFashion & Accessoires331.92×
04Table tennisSports36.45×
05paul smithFashion & Accessoires33.35×
06Derivative (finance)Business & Career26.32×
07The Motley FoolBusiness & Career23.94×
08Singapore AirlinesTravel & Leisure20.00×
09Anjelica HustonMovies & TV19.46×
10Copa AirlinesTravel & Leisure17.48×
11CheapOairTravel & Leisure16.48×
12Comme des GarçonsFashion & Accessoires15.28×
13NASDAQBusiness & Career15.16×
14Dow Jones Industrial AverageBusiness & Career14.06×
15Acne StudiosFashion & Accessoires12.01×
16PensionBusiness & Career8.05×
17Retirement planningBusiness & Career7.03×
18IKEAHome & Garden4.45×
19Financial servicesBusiness & Career3.51×
20NordstromShopping3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seeking Alpha audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seeking Alpha audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.83×
Risk AppetiteTHRILL2.89×
Quality AwarenessPREMIUM2.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seeking Alpha audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
SpiritualityBALANCE0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Seeking Alpha's target market in United States?

Seeking Alpha's target market in United States covers an estimated 1,060,059 people, concentrated in California and Texas.

02

What is the gender split and age of Seeking Alpha customers?

26.7% of the Seeking Alpha audience are female, 73.3% are male, with an average age of 42.9 years.

03

Which brands do Seeking Alpha fans like most?

Seeking Alpha fans show strongest brand affinity for Crédit Agricole (560.44×), Fred Perry (331.92×), and Société Générale (547.74×) over the country average.

04

Where do Seeking Alpha fans live in United States?

Seeking Alpha fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Seeking Alpha fans also like?

Beyond Seeking Alpha itself, the audience over-indexes on Fred Perry (331.92×), Société Générale (547.74×), Table tennis (36.45×), and NASDAQ (15.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Seeking Alpha audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Seeking Alpha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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