Mavi Jeans Audience in United States
Mavi Jeans has an estimated audience of 349,135 people in United States. 57.7% are female, 42.3% are male, average age 37.4. Top regions: California, New York, Texas.
The average Mavi Jeans fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Demographically, the Mavi Jeans audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Mavi Jeans fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 37.4 |
| Estimated audience size | 349,135 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 38,582 | 1× |
| New York | 26,882 | 1.38× |
| Texas | 21,911 | 0.73× |
| Florida | 17,948 | 0.76× |
| Illinois | 15,992 | 1.37× |
| New Jersey | 14,318 | 1.61× |
| Washington | 10,476 | 1.5× |
| Georgia | 10,265 | 0.95× |
| Pennsylvania | 10,041 | 0.85× |
| Michigan | 9,785 | 1.07× |
| North Carolina | 9,599 | 0.91× |
| Massachusetts | 8,916 | 1.3× |
| Ohio | 8,710 | 0.81× |
| Virginia | 8,224 | 0.97× |
| Colorado | 8,184 | 1.49× |
| Minnesota | 8,018 | 1.6× |
| Tennessee | 6,250 | 0.89× |
| Indiana | 5,755 | 0.9× |
| Maryland | 5,681 | 0.95× |
| Wisconsin | 5,380 | 1.02× |
| Arizona | 5,201 | 0.73× |
| Oregon | 5,035 | 1.26× |
| Missouri | 5,031 | 0.89× |
| Connecticut | 4,628 | 1.32× |
| Alabama | 4,009 | 0.82× |
| South Carolina | 3,884 | 0.74× |
| Louisiana | 3,576 | 0.79× |
| Mississippi | 3,494 | 1.21× |
| Iowa | 3,443 | 1.2× |
| Kentucky | 3,163 | 0.72× |
| Arkansas | 2,713 | 0.94× |
| Nevada | 2,540 | 0.75× |
| Oklahoma | 2,525 | 0.65× |
| Kansas | 2,373 | 0.86× |
| Utah | 2,207 | 0.71× |
| Nebraska | 2,132 | 1.22× |
| Idaho | 1,589 | 0.91× |
| Montana | 1,413 | 1.46× |
| Washington, District of Columbia | 1,384 | 1.32× |
| New Hampshire | 1,378 | 1× |
| South Dakota | 1,103 | 1.37× |
| North Dakota | 1,054 | 1.47× |
| Maine | 964 | 0.77× |
| West Virginia | 897 | 0.55× |
| New Mexico | 875 | 0.5× |
| Rhode Island | 868 | 0.78× |
| Alaska | 798 | 1.07× |
| Delaware | 794 | 0.82× |
| Hawaii | 577 | 0.38× |
| Vermont | 550 | 0.9× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.06 |
| LGBTQ+ Identity | OPEN | 1.98 |
| Price Sensitivity | PREMIUM | 1.93 |
| Quality Awareness | PREMIUM | 1.53 |
| Design Affinity | PREMIUM | 1.51 |
| Early Adopter Mentality | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.8% |
| United States | 12.4% |
| Canada | 4.1% |
See Mavi Jeans audiences in other countries
More Mainstream fashion audiences in United States
- Banana Republic (23,039,134)
- American Eagle Outfitters (13,341,648)
- Abercrombie & Fitch (10,957,357)
- Hollister Co. (4,179,193)
- Max Mara (2,955,726)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mavi Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.