Rag & bone (fashion label) Audience in United States

Rag & bone (fashion label) logo

Rag & bone (fashion label) has an estimated audience of 807,263 people in United States. 67.2% are female, 32.8% are male, average age 34.1. Top regions: New York, California, Texas. Top brand affinities: Keene, New Hampshire, Stamp collecting, Product design, Isometric exercise, Mathcore.

The average Rag & bone (fashion label) fan in United States is 34.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Keene, New Hampshire, Stamp collecting, Product design, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Rag & bone (fashion label) audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Rag & bone (fashion label) fans

Demographic split for Rag & bone (fashion label) audience in United States
MetricValue
Female67.2%
Male32.8%
Average age34.1
Estimated audience size807,263

Audience persona

The typical Rag & bone (fashion label) fan in United States is more female, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Rag & bone (fashion label) in United States
RegionReachAffinity
New York220,6914.89×
California196,4082.21×
Texas60,7170.87×
Florida59,8791.1×
Illinois44,1181.64×
New Jersey42,5752.07×
Massachusetts42,2602.66×
Pennsylvania33,1501.22×
Virginia22,1231.13×
Georgia21,4150.86×
North Carolina19,4250.8×
Washington19,1291.18×
Colorado17,3521.36×
Connecticut17,1362.12×
Ohio14,8300.6×
Michigan14,5610.69×
Maryland14,0631.01×
Tennessee13,0930.81×
Arizona12,7910.78×
South Carolina10,0400.83×
Oregon9,0720.98×
Washington, District of Columbia8,9173.67×
Minnesota8,5870.74×
Indiana7,9990.54×
Missouri6,8660.53×
Wisconsin6,6480.55×
Nevada6,1700.79×
Louisiana6,0240.58×
Utah5,5670.77×
Kentucky4,7820.47×
Alabama4,7780.42×
Oklahoma4,5440.51×
Arkansas3,1450.47×
New Hampshire3,0960.97×
Kansas3,0050.47×
Iowa2,9840.45×
Rhode Island2,9081.13×
Hawaii2,8420.82×
Maine2,5680.89×
Mississippi2,5100.38×
Idaho2,4590.61×
New Mexico2,0550.51×
Nebraska1,7670.44×
Montana1,7480.78×
Vermont1,5171.07×
Delaware1,4710.66×
West Virginia1,4650.39×
Alaska6760.39×
Wyoming6690.56×
South Dakota6160.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rag & bone (fashion label) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Stamp collecting16.81×Home & Garden
Product design4.59×Business & Career
Isometric exercise20×Sports
Mathcore17.86×Music & Radio
Home equity4.13×Home & Garden
UK garage10.52×Music & Radio
Google Home11.88×Technology & Electronics
Bank account3.46×Business & Career
Like Dandelion Dust20×Movies & TV
Historic site4.7×Arts & Culture
Fairy godmother8.07×Literature
Natural rubber2.23×Cars & Mobility
The Historian16.83×Literature
Vocal harmony4.71×Music & Radio
Goop5.06×Internet & Social Media
Mothercare3.05×Kids & Family
Governor of Michigan6.58×Politics & Society
Iowa Lottery9.01×Games
Laneige4.62×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rag & bone (fashion label) audience
TraitClusterScore
Luxury OrientationPREMIUM2.75
Design AffinityPREMIUM2.32
IndulgenceJOY1.65
LGBTQ+ IdentityOPEN1.63
SustainabilityBALANCE1.6
Quality AwarenessPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for Rag & bone (fashion label)
CountryShare
United States66.2%
Japan6.0%
United Kingdom5.7%

See Rag & bone (fashion label) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Rag & bone (fashion label) have in United States?

Rag & bone (fashion label) has an estimated audience of 807,263 people in United States, concentrated in New York and California.

What is the gender split and age of Rag & bone (fashion label) fans?

67.2% of Rag & bone (fashion label) fans are female, 32.8% are male, with an average age of 34.1 years.

Which brands do Rag & bone (fashion label) fans like most?

Rag & bone (fashion label) fans show strongest brand affinity for Keene, New Hampshire (675×), Stamp collecting (16.81×), and Product design (4.59×) over the country average.

Where do Rag & bone (fashion label) fans live in United States?

Rag & bone (fashion label) fans in United States are most concentrated in New York (reach 220,691), California (reach 196,408), and Texas (reach 60,717). These three regions account for the largest share of the active audience.

What other brands do Rag & bone (fashion label) fans also like?

Beyond Rag & bone (fashion label) itself, the audience over-indexes on Stamp collecting (16.81×), Product design (4.59×), Isometric exercise (20×), and Mathcore (17.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rag & bone (fashion label). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.