Rascasse Audience Intelligence

Rag & bone (fashion label) Target Market in United States

A data profile of the people who buy, follow and care about Rag & bone (fashion label) in United States — modelled from more than twelve digital signal sources. Rag & bone (fashion label) has an estimated audience of 839,182 people in United States.

#2718among Brand in United States#1049in Fashion & Accessoires

The average Rag & bone (fashion label) fan in United States is 34.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Suitsupply, The UPS Store, Unique Gifts, with strongest over-indexing on Suitsupply (63.26× the country average).

Demographically, the Rag & bone (fashion label) audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rag & bone (fashion label) fan in United States is more female, around 34.1 years old, with strong Indulgence tendencies and a notable affinity for Suitsupply.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rag & bone (fashion label) profile in United States.

Audience size
839K
in United States
Gender
67.2%♀
32.8% male
Age
34.1
average years
Country rank
#26607
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rag & bone (fashion label)

67.2% are female, 32.8% are male, average age 34.1.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Rag & bone (fashion label) audience in United States
MetricValue
Female67.2%
Male32.8%
Average age34.1
Estimated audience size839,182
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Rag & bone (fashion label) audience in United States
Age bracketShare%
16-1939%
20-2917%
30-3913%
40-4915%
50+15%
Fig. 04

Worldwide distribution

67.0%

of the worldwide Rag & bone (fashion label) audience comes from United States.

Worldwide audience distribution share by country for Rag & bone (fashion label)
CountryShare
United States67.0%
Japan5.9%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rag & bone (fashion label) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rag & bone (fashion label) customers by region in United States
#RegionReachAffinity×
01New York~200K4.92×
02Washington, District of Columbia~8K3.42×
03Massachusetts~40K2.76×
04California~200K2.13×
05Connecticut~20K2.12×
06New Jersey~40K2.00×
07Illinois~50K1.73×
08Colorado~20K1.55×
09Pennsylvania~30K1.20×
10Rhode Island~3K1.15×
11Vermont~2K1.10×
12Florida~60K1.09×
13Washington~20K1.09×
14Virginia~20K1.04×
15Maryland~10K0.97×
16New Hampshire~3K0.94×
17South Carolina~10K0.92×
18Texas~60K0.90×
19Oregon~8K0.90×
20Maine~3K0.90×
21Georgia~20K0.88×
22Arizona~10K0.87×
23Tennessee~10K0.85×
24Hawaii~3K0.82×
25Montana~2K0.82×
26Nevada~6K0.81×
27North Carolina~20K0.79×
28Delaware~2K0.75×
29Utah~5K0.74×
30Michigan~20K0.72×
31Minnesota~8K0.71×
32Idaho~3K0.65×
33Alaska~1K0.63×
34Louisiana~6K0.59×
35Wisconsin~7K0.58×
36Oklahoma~5K0.58×
37North Dakota<1K0.58×
38Ohio~10K0.57×
39South Dakota~1K0.57×
40Arkansas~4K0.56×
41New Mexico~2K0.56×
42Kansas~3K0.55×
43Indiana~8K0.54×
44Missouri~7K0.54×
45Nebraska~2K0.53×
46West Virginia~2K0.52×
47Iowa~3K0.50×
48Kentucky~5K0.49×
49Mississippi~3K0.49×
50Alabama~5K0.48×
Fig. 06

Affinity by region

Affinity by region — Rag & bone (fashion label), United States
0.48×1.00×4.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rag & bone (fashion label) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rag & bone (fashion label) audience
#·InterestCategoryAffinity×
01SuitsupplyFashion & Accessoires63.26×
02Zumba DanceSports20.00×
03El Corte InglésShopping11.76×
04Alexander McQueen (brand)Fashion & Accessoires10.21×
05Scott EastwoodMovies & TV9.51×
06Acne StudiosFashion & Accessoires8.56×
07Polo Ralph LaurenFashion & Accessoires6.66×
08Unique GiftsShopping6.31×
09Shoe CarnivalFashion & Accessoires6.25×
10High-net-worth individualBusiness & Career6.04×
11The UPS StoreShopping4.55×
12Dillard'sFashion & Accessoires3.61×
13Nordstrom rackFashion & Accessoires3.07×
14Bath and BodyworksShopping3.05×
15J. C. PenneyShopping2.85×
16AldiShopping2.30×
17Trader Joe'sShopping2.25×
18NordstromShopping1.95×
19Target CorporationShopping1.74×
20Luxury goodsFashion & Accessoires1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rag & bone (fashion label) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rag & bone (fashion label) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.40×
Luxury OrientationPREMIUM2.36×
Design AffinityPREMIUM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rag & bone (fashion label) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
PatriotismCONSERVATISM0.92×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rag & bone (fashion label)'s target market in United States?

Rag & bone (fashion label)'s target market in United States covers an estimated 839,182 people, concentrated in New York and California.

02

What is the gender split and age of Rag & bone (fashion label) customers?

67.2% of the Rag & bone (fashion label) audience are female, 32.8% are male, with an average age of 34.1 years.

03

Which brands do Rag & bone (fashion label) fans like most?

Rag & bone (fashion label) fans show strongest brand affinity for Suitsupply (63.26×), The UPS Store (4.55×), and Unique Gifts (6.31×) over the country average.

04

Where do Rag & bone (fashion label) fans live in United States?

Rag & bone (fashion label) fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Rag & bone (fashion label) fans also like?

Beyond Rag & bone (fashion label) itself, the audience over-indexes on The UPS Store (4.55×), Unique Gifts (6.31×), Zumba Dance (20×), and Polo Ralph Lauren (6.66×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Rag & bone (fashion label) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rag & bone (fashion label). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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