Razor Audience in Germany
Razor has an estimated audience of 1,592,213 people in Germany. 49.7% are female, 50.3% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Manicure & Pedicure, Stradivarius, Nail art, Personal stylist, Curly Hair.
The average Razor fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Manicure & Pedicure, Stradivarius, Nail art, with strongest over-indexing on Manicure & Pedicure (14.05× the country average). Demographically, the Razor audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal
Demographics of Razor fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 36.3 |
| Estimated audience size | 1,592,213 |
Audience persona
The typical Razor fan in Germany is balanced, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Manicure & Pedicure.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 427,634 | 1.23× |
| Bayern | 276,577 | 1.08× |
| Baden-Württemberg | 233,975 | 1.08× |
| Niedersachsen | 176,232 | 1.14× |
| Hessen | 131,788 | 1.09× |
| Rheinland-Pfalz | 78,960 | 0.99× |
| Berlin | 74,169 | 1.04× |
| Sachsen | 68,425 | 0.88× |
| Schleswig-Holstein | 53,484 | 0.94× |
| Brandenburg | 45,885 | 0.93× |
| Hamburg | 38,517 | 1.07× |
| Sachsen-Anhalt | 36,441 | 0.88× |
| Thüringen | 35,847 | 0.88× |
| Mecklenburg-Vorpommern | 26,178 | 0.86× |
| Saarland | 17,513 | 0.9× |
| Bremen | 14,405 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manicure & Pedicure | 14.05× | Beauty & Wellness |
| Stradivarius | 10.39× | Shopping |
| Nail art | 8.37× | Beauty & Wellness |
| Personal stylist | 13.59× | Fashion & Accessoires |
| Curly Hair | 8.2× | Beauty & Wellness |
| Pretty Nails | 12.84× | Beauty & Wellness |
| Microblading | 8.99× | Beauty & Wellness |
| Fragrance oil | 14.23× | Beauty & Wellness |
| Microblade technology | 10.37× | Business & Career |
| Handmade | 4.7× | Home & Garden |
| Makeup Lessons | 7.3× | Beauty & Wellness |
| Home Design | 2.99× | Home & Garden |
| Architecture & Design | 2.99× | Business & Career |
| Health And Beauty | 4.14× | Beauty & Wellness |
| Lace wig | 5.4× | Beauty & Wellness |
| Toy store | 14.85× | Kids & Family |
| Decoration | 3.31× | Home & Garden |
| Handmade Crafts | 3.91× | Kids & Family |
| Home Interior Design | 2.95× | Home & Garden |
| Shaving | 4.18× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.45 |
| Sports Activity | POWER | 1.37 |
| Luxury Orientation | PREMIUM | 1.36 |
| DIY Mentality | THRILL | 1.3 |
| Sustainability | BALANCE | 1.26 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 16.3% |
| United Kingdom | 4.7% |
See Razor audiences in other countries
More Hair removal audiences in Germany
- Waxing (3,852,659)
- Hair removal (3,513,338)
- Facial hair (2,551,341)
- Epilator (684,054)
- Brazilian Waxing (483,063)
Frequently asked questions
How many fans does Razor have in Germany?
Razor has an estimated audience of 1,592,213 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Razor fans?
49.7% of Razor fans are female, 50.3% are male, with an average age of 36.3 years.
Which brands do Razor fans like most?
Razor fans show strongest brand affinity for Manicure & Pedicure (14.05×), Stradivarius (10.39×), and Nail art (8.37×) over the country average.
Where do Razor fans live in Germany?
Razor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 427,634), Bayern (reach 276,577), and Baden-Württemberg (reach 233,975). These three regions account for the largest share of the active audience.
What other brands do Razor fans also like?
Beyond Razor itself, the audience over-indexes on Stradivarius (10.39×), Nail art (8.37×), Personal stylist (13.59×), and Curly Hair (8.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Razor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.