Rascasse Audience Intelligence

Razor Audience in Germany

A data profile of the people who buy, follow and care about Razor in Germany — modelled from more than twelve digital signal sources. Razor has an estimated audience of 1,592,213 people in Germany.

#4among Hair removal in Germany#2305among Topic in Germany#97in Beauty & Wellness

The average Razor fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Manicure & Pedicure, Stradivarius, Nail art, with strongest over-indexing on Manicure & Pedicure (14.05× the country average).

Demographically, the Razor audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Price Sensitivity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Razor fan in Germany is balanced, around 36.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Manicure & Pedicure.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Razor profile in Germany.

Audience size
1.6M
in Germany
Gender
49.7%♀
50.3% male
Age
36.3
average years
Country rank
#4217
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Razor fans

49.7% are female, 50.3% are male, average age 36.3.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Razor audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age36.3
Estimated audience size1,592,213
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Razor audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3922%
40-4919%
50+13%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Razor audience comes from Germany.

Worldwide audience distribution share by country for Razor
CountryShare
United States23.9%
Japan16.3%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Razor audience in Germany is strongest.

Fig. 05

Top regions by affinity

Razor fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.18×
02Niedersachsen~200K1.11×
03Bremen~10K1.09×
04Hamburg~40K1.07×
05Baden-Württemberg~200K1.06×
06Hessen~100K1.06×
07Bayern~300K1.05×
08Rheinland-Pfalz~80K1.00×
09Berlin~70K1.00×
10Schleswig-Holstein~50K0.94×
11Brandenburg~50K0.94×
12Saarland~20K0.94×
13Thüringen~40K0.93×
14Sachsen-Anhalt~40K0.90×
15Mecklenburg-Vorpommern~30K0.90×
16Sachsen~70K0.89×
Fig. 06

Affinity by region

Affinity by region — Razor, Germany
0.89×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Razor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Razor audience
#·InterestCategoryAffinity×
01Toy storeKids & Family14.85×
02Fragrance oilBeauty & Wellness14.23×
03Manicure & PedicureBeauty & Wellness14.05×
04Personal stylistFashion & Accessoires13.59×
05Pretty NailsBeauty & Wellness12.84×
06StradivariusShopping10.39×
07Microblade technologyBusiness & Career10.37×
08MicrobladingBeauty & Wellness8.99×
09Nail artBeauty & Wellness8.37×
10Curly HairBeauty & Wellness8.20×
11Makeup LessonsBeauty & Wellness7.30×
12Lace wigBeauty & Wellness5.40×
13HandmadeHome & Garden4.70×
14ShavingBeauty & Wellness4.18×
15Health And BeautyBeauty & Wellness4.14×
16Handmade CraftsKids & Family3.91×
17DecorationHome & Garden3.31×
18Home DesignHome & Garden2.99×
19Architecture & DesignBusiness & Career2.99×
20Home Interior DesignHome & Garden2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Razor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Razor audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.84×
IndividualismJOY1.73×
TravellingTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Razor audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.87×
SpiritualityBALANCE0.90×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Razor have in Germany?

Razor has an estimated audience of 1,592,213 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Razor fans?

49.7% of Razor fans are female, 50.3% are male, with an average age of 36.3 years.

03

Which brands do Razor fans like most?

Razor fans show strongest brand affinity for Manicure & Pedicure (14.05×), Stradivarius (10.39×), and Nail art (8.37×) over the country average.

04

Where do Razor fans live in Germany?

Razor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Razor fans also like?

Beyond Razor itself, the audience over-indexes on Stradivarius (10.39×), Nail art (8.37×), Personal stylist (13.59×), and Curly Hair (8.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair removal audiences in Germany

See Razor audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Razor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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