Rascasse Audience Intelligence

Lace wig Audience in Germany

A data profile of the people who buy, follow and care about Lace wig in Germany — modelled from more than twelve digital signal sources. Lace wig has an estimated audience of 2,480,118 people in Germany.

#3among Hair extensions in Germany#1587among Topic in Germany#66in Beauty & Wellness

The average Lace wig fan in Germany is 31.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TikTok, Travel photography, Modeling agency, with strongest over-indexing on TikTok (1.64× the country average).

Demographically, the Lace wig audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lace wig fan in Germany is more female, around 31.6 years old, with strong Mindfulness tendencies and a notable affinity for TikTok.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair extensions

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lace wig profile in Germany.

Audience size
2.5M
in Germany
Gender
68.0%♀
32.0% male
Age
31.6
average years
Country rank
#2661
Topic in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lace wig fans

68.0% are female, 32.0% are male, average age 31.6.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Lace wig audience in Germany
MetricValue
Female68.0%
Male32.0%
Average age31.6
Estimated audience size2,480,118
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Lace wig audience in Germany
Age bracketShare%
16-1940%
20-2923%
30-3916%
40-4913%
50+8%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Lace wig audience comes from Germany.

Worldwide audience distribution share by country for Lace wig
CountryShare
United States38.0%
Japan5.1%
China5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lace wig audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lace wig fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.37×
02Saarland~40K1.21×
03Mecklenburg-Vorpommern~50K1.06×
04Thüringen~60K1.03×
05Sachsen-Anhalt~70K1.02×
06Brandenburg~80K0.98×
07Hamburg~50K0.95×
08Schleswig-Holstein~80K0.94×
09Berlin~100K0.93×
10Rheinland-Pfalz~100K0.92×
11Sachsen~100K0.91×
12Hessen~200K0.90×
13Niedersachsen~200K0.86×
14Baden-Württemberg~300K0.82×
15Nordrhein-Westfalen~400K0.81×
16Bayern~300K0.80×
Fig. 06

Affinity by region

Affinity by region — Lace wig, Germany
0.80×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lace wig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lace wig audience
#·InterestCategoryAffinity×
01Modeling agencyFashion & Accessoires3.54×
02Health And BeautyBeauty & Wellness2.86×
03Fine-art photographyTechnology & Electronics2.62×
04Street photographyTechnology & Electronics2.53×
05Travel photographyTechnology & Electronics2.51×
06Landscape photographyTechnology & Electronics2.35×
07Digital photographyBusiness & Career2.28×
08Dog healthPets & Animals2.25×
09Small businessBusiness & Career2.24×
10Dog walkingPets & Animals2.22×
11Nature photographyTechnology & Electronics2.20×
12Health & wellnessHealth2.00×
13Home constructionHome & Garden1.96×
14Travel AdventuresTravel & Leisure1.93×
15Self-loveHealth1.82×
16PartiesMusic & Radio1.72×
17TikTokInternet & Social Media1.64×
18AirbnbTravel & Leisure1.62×
19AdventureTravel & Leisure1.60×
20PhotographTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lace wig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lace wig audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.39×
TravellingTHRILL1.38×
IndividualismJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lace wig audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
Convenience OrientationPREMIUM0.58×
PatriotismCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lace wig have in Germany?

Lace wig has an estimated audience of 2,480,118 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lace wig fans?

68.0% of Lace wig fans are female, 32.0% are male, with an average age of 31.6 years.

03

Which brands do Lace wig fans like most?

Lace wig fans show strongest brand affinity for TikTok (1.64×), Travel photography (2.51×), and Modeling agency (3.54×) over the country average.

04

Where do Lace wig fans live in Germany?

Lace wig fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lace wig fans also like?

Beyond Lace wig itself, the audience over-indexes on Travel photography (2.51×), Modeling agency (3.54×), Nature photography (2.2×), and Dog walking (2.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair extensions audiences in Germany

See Lace wig audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lace wig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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