Lace wig Audience in Germany
Lace wig has an estimated audience of 2,480,118 people in Germany. 68.0% are female, 32.0% are male, average age 31.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TikTok, Travel photography, Modeling agency, Nature photography, Dog walking.
The average Lace wig fan in Germany is 31.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TikTok, Travel photography, Modeling agency, with strongest over-indexing on TikTok (1.64× the country average). Demographically, the Lace wig audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Individualism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair extensions
Demographics of Lace wig fans
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 31.6 |
| Estimated audience size | 2,480,118 |
Audience persona
The typical Lace wig fan in Germany is more female, around 31.6 years old, with strong Individualism tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 380,174 | 0.7× |
| Bayern | 219,649 | 0.55× |
| Baden-Württemberg | 191,664 | 0.57× |
| Hessen | 145,095 | 0.77× |
| Niedersachsen | 131,984 | 0.55× |
| Berlin | 90,271 | 0.81× |
| Rheinland-Pfalz | 73,625 | 0.59× |
| Thüringen | 72,348 | 1.14× |
| Brandenburg | 71,326 | 0.93× |
| Sachsen-Anhalt | 70,264 | 1.09× |
| Saarland | 64,358 | 2.11× |
| Bremen | 63,157 | 2.98× |
| Mecklenburg-Vorpommern | 61,797 | 1.31× |
| Schleswig-Holstein | 60,315 | 0.68× |
| Sachsen | 58,493 | 0.48× |
| Hamburg | 41,494 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 1.64× | Internet & Social Media |
| Travel photography | 2.51× | Technology & Electronics |
| Modeling agency | 3.54× | Fashion & Accessoires |
| Nature photography | 2.2× | Technology & Electronics |
| Dog walking | 2.22× | Pets & Animals |
| Health & wellness | 2× | Health |
| Landscape photography | 2.35× | Technology & Electronics |
| Airbnb | 1.62× | Travel & Leisure |
| Street photography | 2.53× | Technology & Electronics |
| Home construction | 1.96× | Home & Garden |
| Digital photography | 2.28× | Business & Career |
| Fine-art photography | 2.62× | Technology & Electronics |
| Small business | 2.24× | Business & Career |
| Health And Beauty | 2.86× | Beauty & Wellness |
| Dog health | 2.25× | Pets & Animals |
| Self-love | 1.82× | Health |
| Parties | 1.72× | Music & Radio |
| Adventure | 1.6× | Travel & Leisure |
| Travel Adventures | 1.93× | Travel & Leisure |
| Photograph | 1.52× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.84 |
| Sports Activity | POWER | 1.48 |
| Sustainability | BALANCE | 1.44 |
| Mindfulness | BALANCE | 1.34 |
| Extroversion | THRILL | 1.3 |
| Creativity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.0% |
| Japan | 5.1% |
| China | 5.0% |
See Lace wig audiences in other countries
More Hair extensions audiences in Germany
- Wig (3,383,678)
- Hair Extensions (2,798,942)
- Human Hair Extensions (274,639)
- Cliphair Extensions (65,694)
- Hairdreams (38,860)
Frequently asked questions
How many fans does Lace wig have in Germany?
Lace wig has an estimated audience of 2,480,118 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lace wig fans?
68.0% of Lace wig fans are female, 32.0% are male, with an average age of 31.6 years.
Which brands do Lace wig fans like most?
Lace wig fans show strongest brand affinity for TikTok (1.64×), Travel photography (2.51×), and Modeling agency (3.54×) over the country average.
Where do Lace wig fans live in Germany?
Lace wig fans in Germany are most concentrated in Nordrhein-Westfalen (reach 380,174), Bayern (reach 219,649), and Baden-Württemberg (reach 191,664). These three regions account for the largest share of the active audience.
What other brands do Lace wig fans also like?
Beyond Lace wig itself, the audience over-indexes on Travel photography (2.51×), Modeling agency (3.54×), Nature photography (2.2×), and Dog walking (2.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lace wig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.