Epilator Audience in Germany
Epilator has an estimated audience of 684,053 people in Germany. 75.7% are female, 24.3% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Parfum, Redken, schwarzkopf, Kérastase, Gala.
The average Epilator fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Parfum, Redken, schwarzkopf, with strongest over-indexing on Parfum (25.48× the country average). Demographically, the Epilator audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal
Demographics of Epilator fans
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 37.3 |
| Estimated audience size | 684,053 |
Audience persona
The typical Epilator fan in Germany is more female, around 37.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Parfum.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,974 | 1.24× |
| Bayern | 114,623 | 1.04× |
| Baden-Württemberg | 108,083 | 1.16× |
| Niedersachsen | 67,804 | 1.02× |
| Hessen | 55,328 | 1.06× |
| Rheinland-Pfalz | 35,445 | 1.03× |
| Sachsen | 32,701 | 0.97× |
| Berlin | 27,388 | 0.9× |
| Schleswig-Holstein | 25,221 | 1.03× |
| Brandenburg | 19,187 | 0.9× |
| Hamburg | 17,078 | 1.1× |
| Thüringen | 16,356 | 0.94× |
| Sachsen-Anhalt | 15,948 | 0.9× |
| Mecklenburg-Vorpommern | 11,488 | 0.88× |
| Saarland | 7,502 | 0.89× |
| Bremen | 5,405 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parfum | 25.48× | Beauty & Wellness |
| Redken | 13.46× | Beauty & Wellness |
| schwarzkopf | 16.32× | Beauty & Wellness |
| Kérastase | 9.28× | Beauty & Wellness |
| Gala | 2.52× | News |
| Long hair | 5.07× | Beauty & Wellness |
| Wife | 10.77× | Kids & Family |
| Hair Extensions | 5.79× | Beauty & Wellness |
| Hairbrush | 5.82× | Beauty & Wellness |
| Permanent makeup | 4.29× | Beauty & Wellness |
| Pantene | 24.09× | Beauty & Wellness |
| Lipstick | 5.01× | Beauty & Wellness |
| Wella | 12.21× | Beauty & Wellness |
| Nail salon | 4.78× | Beauty & Wellness |
| Hair iron | 5.52× | Beauty & Wellness |
| Waxing | 4.3× | Beauty & Wellness |
| La Roche-Posay | 6.19× | Beauty & Wellness |
| Infant clothing | 3.47× | Kids & Family |
| Child development | 2.92× | Business & Career |
| Pedicure | 3.57× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.26 |
| Family Orientation | CONSERVATISM | 1.24 |
| Price Sensitivity | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.12 |
| Design Affinity | PREMIUM | 1.11 |
| Travelling | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 27.3% |
| United States | 8.7% |
| Poland | 4.3% |
See Epilator audiences in other countries
More Hair removal audiences in Germany
- Waxing (3,852,659)
- Hair removal (3,513,338)
- Facial hair (2,551,341)
- Razor (1,592,213)
- Brazilian Waxing (483,063)
Frequently asked questions
How many fans does Epilator have in Germany?
Epilator has an estimated audience of 684,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Epilator fans?
75.7% of Epilator fans are female, 24.3% are male, with an average age of 37.3 years.
Which brands do Epilator fans like most?
Epilator fans show strongest brand affinity for Parfum (25.48×), Redken (13.46×), and schwarzkopf (16.32×) over the country average.
Where do Epilator fans live in Germany?
Epilator fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,974), Bayern (reach 114,623), and Baden-Württemberg (reach 108,083). These three regions account for the largest share of the active audience.
What other brands do Epilator fans also like?
Beyond Epilator itself, the audience over-indexes on Redken (13.46×), schwarzkopf (16.32×), Kérastase (9.28×), and Gala (2.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Epilator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.