Redken Audience in Germany
Redken has an estimated audience of 804,819 people in Germany. 73.9% are female, 26.1% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cath Kidston, Bradley Cooper, Hair follicle, Pixi, Kérastase.
The average Redken fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cath Kidston, Bradley Cooper, Hair follicle, with strongest over-indexing on Cath Kidston (23.47× the country average). Demographically, the Redken audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Redken fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 36.3 |
| Estimated audience size | 804,819 |
Audience persona
The typical Redken fan in Germany is more female, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Cath Kidston.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 209,924 | 1.19× |
| Bayern | 144,773 | 1.12× |
| Baden-Württemberg | 120,709 | 1.1× |
| Niedersachsen | 72,554 | 0.93× |
| Hessen | 68,242 | 1.11× |
| Rheinland-Pfalz | 42,199 | 1.05× |
| Berlin | 39,181 | 1.09× |
| Sachsen | 35,474 | 0.9× |
| Schleswig-Holstein | 29,075 | 1.01× |
| Hamburg | 22,804 | 1.25× |
| Brandenburg | 21,381 | 0.86× |
| Sachsen-Anhalt | 17,542 | 0.84× |
| Thüringen | 17,320 | 0.84× |
| Mecklenburg-Vorpommern | 11,718 | 0.76× |
| Saarland | 10,785 | 1.09× |
| Bremen | 5,910 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cath Kidston | 23.47× | Fashion & Accessoires |
| Bradley Cooper | 13.26× | Movies & TV |
| Hair follicle | 7.99× | Beauty & Wellness |
| Pixi | 20.65× | Beauty & Wellness |
| Kérastase | 12.83× | Beauty & Wellness |
| Hair wax | 25.24× | Beauty & Wellness |
| Perm (hairstyle) | 24.24× | Beauty & Wellness |
| Boulanger | 16.72× | Shopping |
| Gossip Girl | 10.54× | Movies & TV |
| Primark | 3.61× | Shopping |
| Food | 1.89× | Food & Beverages |
| Arts and music | 1.74× | Arts & Culture |
| Rituals | 3.6× | Beauty & Wellness |
| Foundation (cosmetics) | 6.12× | Beauty & Wellness |
| Bauhaus | 2.44× | Shopping |
| Music | 1.64× | Business & Career |
| Deichmann | 2.69× | Shopping |
| Food and drink | 1.55× | Food & Beverages |
| Keratin | 6.07× | Beauty & Wellness |
| Face powder | 5.51× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.66 |
| DIY Mentality | THRILL | 1.43 |
| Design Affinity | PREMIUM | 1.43 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Luxury Orientation | PREMIUM | 1.33 |
| Creativity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| Brazil | 11.6% |
| Italy | 7.8% |
See Redken audiences in other countries
More Hair care audiences in Germany
- Kérastase (1,154,592)
- Wella (524,870)
- schwarzkopf (383,560)
- Aveda (339,546)
- Prose (304,207)
Frequently asked questions
How many fans does Redken have in Germany?
Redken has an estimated audience of 804,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Redken fans?
73.9% of Redken fans are female, 26.1% are male, with an average age of 36.3 years.
Which brands do Redken fans like most?
Redken fans show strongest brand affinity for Cath Kidston (23.47×), Bradley Cooper (13.26×), and Hair follicle (7.99×) over the country average.
Where do Redken fans live in Germany?
Redken fans in Germany are most concentrated in Nordrhein-Westfalen (reach 209,924), Bayern (reach 144,773), and Baden-Württemberg (reach 120,709). These three regions account for the largest share of the active audience.
What other brands do Redken fans also like?
Beyond Redken itself, the audience over-indexes on Bradley Cooper (13.26×), Hair follicle (7.99×), Pixi (20.65×), and Kérastase (12.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Redken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.