Kérastase Audience in Germany
Kérastase has an estimated audience of 1,154,591 people in Germany. 76.6% are female, 23.4% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hair follicle, PARFUMDREAMS, Redken, Food, Flaconi.
The average Kérastase fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hair follicle, PARFUMDREAMS, Redken, with strongest over-indexing on Hair follicle (7× the country average). Demographically, the Kérastase audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Kérastase fans
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 36.2 |
| Estimated audience size | 1,154,591 |
Audience persona
The typical Kérastase fan in Germany is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Hair follicle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 283,438 | 1.12× |
| Bayern | 227,481 | 1.23× |
| Baden-Württemberg | 184,309 | 1.17× |
| Niedersachsen | 105,703 | 0.94× |
| Hessen | 104,179 | 1.18× |
| Berlin | 69,534 | 1.35× |
| Rheinland-Pfalz | 50,888 | 0.88× |
| Sachsen | 43,194 | 0.76× |
| Hamburg | 36,182 | 1.39× |
| Schleswig-Holstein | 35,627 | 0.86× |
| Brandenburg | 31,030 | 0.87× |
| Mecklenburg-Vorpommern | 22,944 | 1.04× |
| Sachsen-Anhalt | 22,667 | 0.76× |
| Thüringen | 20,713 | 0.7× |
| Saarland | 10,365 | 0.73× |
| Bremen | 10,073 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair follicle | 7× | Beauty & Wellness |
| PARFUMDREAMS | 10.96× | Shopping |
| Redken | 12.79× | Beauty & Wellness |
| Food | 1.85× | Food & Beverages |
| Flaconi | 6.86× | Shopping |
| Reading | 1.62× | Literature |
| Rossmann | 2.45× | Shopping |
| Hermès | 2.65× | Fashion & Accessoires |
| Moroccanoil | 19.88× | Health |
| Clothing | 1.61× | Fashion & Accessoires |
| Rituals | 3.05× | Beauty & Wellness |
| BB cream | 6.3× | Beauty & Wellness |
| C&A | 2.67× | Shopping |
| ghd | 14.58× | Beauty & Wellness |
| Charlotte Tilbury | 5.37× | Beauty & Wellness |
| Mad Men | 11.96× | Movies & TV |
| DIY Projects | 3.84× | Home & Garden |
| Foundation (cosmetics) | 4.75× | Beauty & Wellness |
| Sustainable energy | 2.68× | Home & Garden |
| Discount stores | 1.63× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.55 |
| DIY Mentality | THRILL | 1.43 |
| Sustainability | BALANCE | 1.39 |
| Luxury Orientation | PREMIUM | 1.33 |
| Creativity | OPEN | 1.32 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 17.1% |
| United States | 13.4% |
| Italy | 6.8% |
See Kérastase audiences in other countries
More Hair care audiences in Germany
- Redken (804,820)
- Wella (524,870)
- schwarzkopf (383,560)
- Aveda (339,546)
- Prose (304,207)
Frequently asked questions
How many fans does Kérastase have in Germany?
Kérastase has an estimated audience of 1,154,591 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kérastase fans?
76.6% of Kérastase fans are female, 23.4% are male, with an average age of 36.2 years.
Which brands do Kérastase fans like most?
Kérastase fans show strongest brand affinity for Hair follicle (7×), PARFUMDREAMS (10.96×), and Redken (12.79×) over the country average.
Where do Kérastase fans live in Germany?
Kérastase fans in Germany are most concentrated in Nordrhein-Westfalen (reach 283,438), Bayern (reach 227,481), and Baden-Württemberg (reach 184,309). These three regions account for the largest share of the active audience.
What other brands do Kérastase fans also like?
Beyond Kérastase itself, the audience over-indexes on PARFUMDREAMS (10.96×), Redken (12.79×), Food (1.85×), and Flaconi (6.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kérastase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.