Wife Audience in Germany
Wife has an estimated audience of 811,741 people in Germany. 58.9% are female, 41.1% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Canva, The Intouchables, Maxi-Cosi, Checkers, Ryanair.
The average Wife fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Canva, The Intouchables, Maxi-Cosi, with strongest over-indexing on Canva (17.19× the country average). Demographically, the Wife audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Wife fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 36.9 |
| Estimated audience size | 811,741 |
Audience persona
The typical Wife fan in Germany is more female, around 36.9 years old, with strong Individualism tendencies and a notable affinity for Canva.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 175,414 | 0.99× |
| Bayern | 106,592 | 0.82× |
| Baden-Württemberg | 89,696 | 0.81× |
| Niedersachsen | 88,928 | 1.13× |
| Hessen | 51,140 | 0.83× |
| Sachsen | 47,463 | 1.19× |
| Rheinland-Pfalz | 33,537 | 0.82× |
| Sachsen-Anhalt | 30,199 | 1.44× |
| Berlin | 28,477 | 0.78× |
| Brandenburg | 26,933 | 1.07× |
| Thüringen | 26,436 | 1.28× |
| Schleswig-Holstein | 25,890 | 0.89× |
| Mecklenburg-Vorpommern | 24,587 | 1.59× |
| Hamburg | 15,827 | 0.86× |
| Saarland | 8,329 | 0.84× |
| Bremen | 4,671 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Canva | 17.19× | Technology & Electronics |
| The Intouchables | 20× | Movies & TV |
| Maxi-Cosi | 15.14× | Kids & Family |
| Checkers | 33.47× | Food & Beverages |
| Ryanair | 2.89× | Travel & Leisure |
| Romantic music | 16.88× | Music & Radio |
| Pillow | 4.97× | Home & Garden |
| Staples (Canada) | 23.16× | Business & Career |
| Spas | 2.63× | Beauty & Wellness |
| Window blind | 6.27× | Home & Garden |
| BabyOne | 5.08× | Kids & Family |
| Flowering plant | 3.87× | Home & Garden |
| Epilator | 9.53× | Beauty & Wellness |
| Chicago (musical) | 17.85× | Music & Radio |
| Tour de France | 4.52× | Sports |
| FIS Alpine Ski World Cup | 5.81× | Sports |
| Beirut | 4.81× | Travel & Leisure |
| Zendaya | 5.25× | Movies & TV |
| Fressnapf | 2.56× | Shopping |
| Tuna | 11.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.92 |
| Luxury Orientation | PREMIUM | 1.47 |
| Sustainability | BALANCE | 1.46 |
| Urban Lifestyle | OPEN | 1.38 |
| Travelling | THRILL | 1.31 |
| Convenience Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| Japan | 10.7% |
| United Kingdom | 4.1% |
See Wife audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wife have in Germany?
Wife has an estimated audience of 811,741 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wife fans?
58.9% of Wife fans are female, 41.1% are male, with an average age of 36.9 years.
Which brands do Wife fans like most?
Wife fans show strongest brand affinity for Canva (17.19×), The Intouchables (20×), and Maxi-Cosi (15.14×) over the country average.
Where do Wife fans live in Germany?
Wife fans in Germany are most concentrated in Nordrhein-Westfalen (reach 175,414), Bayern (reach 106,592), and Baden-Württemberg (reach 89,696). These three regions account for the largest share of the active audience.
What other brands do Wife fans also like?
Beyond Wife itself, the audience over-indexes on The Intouchables (20×), Maxi-Cosi (15.14×), Checkers (33.47×), and Ryanair (2.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.