Rascasse Audience Intelligence

Wife Audience in Germany

A data profile of the people who buy, follow and care about Wife in Germany — modelled from more than twelve digital signal sources. Wife has an estimated audience of 811,741 people in Germany.

#3567among Topic in Germany#194in Kids & Family

The average Wife fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Canva, Checkers, The Intouchables, with strongest over-indexing on Canva (15.75× the country average).

Demographically, the Wife audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wife fan in Germany is more female, around 36.9 years old, with strong Individualism tendencies and a notable affinity for Canva.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wife profile in Germany.

Audience size
812K
in Germany
Gender
58.9%♀
41.1% male
Age
36.9
average years
Country rank
#7791
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wife fans

58.9% are female, 41.1% are male, average age 36.9.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Wife audience in Germany
MetricValue
Female58.9%
Male41.1%
Average age36.9
Estimated audience size811,741
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Wife audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4922%
50+12%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Wife audience comes from Germany.

Worldwide audience distribution share by country for Wife
CountryShare
United States31.3%
Japan10.7%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wife audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wife fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K1.44×
02Sachsen-Anhalt~30K1.33×
03Thüringen~20K1.21×
04Sachsen~50K1.14×
05Niedersachsen~90K1.08×
06Nordrhein-Westfalen~200K1.05×
07Brandenburg~30K1.05×
08Hessen~60K0.98×
09Rheinland-Pfalz~40K0.93×
10Saarland~9K0.93×
11Bayern~100K0.91×
12Schleswig-Holstein~30K0.91×
13Baden-Württemberg~100K0.86×
14Hamburg~20K0.86×
15Bremen~6K0.84×
16Berlin~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Wife, Germany
0.80×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wife audience
#·InterestCategoryAffinity×
01CheckersFood & Beverages48.89×
02Staples (Canada)Business & Career26.72×
03The IntouchablesMovies & TV20.00×
04Park Seo-joonMovies & TV20.00×
05CanvaTechnology & Electronics15.75×
06BahrainTravel & Leisure11.97×
07EpilatorBeauty & Wellness10.77×
08Maxi-CosiKids & Family10.57×
09HomeschoolingPolitics & Society8.23×
10Shopping QueenMovies & TV7.95×
11BeirutTravel & Leisure7.40×
12Malcolm in the MiddleMovies & TV6.81×
13Window blindHome & Garden5.44×
14BabyOneKids & Family4.37×
15Kitchen utensilHome & Garden3.95×
16PillowHome & Garden3.90×
17VolunteeringPolitics & Society3.89×
18KitchenHome & Garden2.93×
19RedditInternet & Social Media2.48×
20Women's clothingFashion & Accessoires1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wife audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.99×
SpiritualityBALANCE1.64×
Urban LifestyleOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wife audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
PatriotismCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wife have in Germany?

Wife has an estimated audience of 811,741 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wife fans?

58.9% of Wife fans are female, 41.1% are male, with an average age of 36.9 years.

03

Which brands do Wife fans like most?

Wife fans show strongest brand affinity for Canva (15.75×), Checkers (48.89×), and The Intouchables (20×) over the country average.

04

Where do Wife fans live in Germany?

Wife fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wife fans also like?

Beyond Wife itself, the audience over-indexes on Checkers (48.89×), The Intouchables (20×), Homeschooling (8.23×), and Beirut (7.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Wife audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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