Rascasse Audience Intelligence

Shaving cream Audience in Germany

A data profile of the people who buy, follow and care about Shaving cream in Germany — modelled from more than twelve digital signal sources. Shaving cream has an estimated audience of 318,988 people in Germany.

#5among Beard in Germany#5959among Topic in Germany#234in Beauty & Wellness

The average Shaving cream fan in Germany is 34.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Plucking (hair removal), Barber chair, Perm (hairstyle), with strongest over-indexing on Plucking (hair removal) (52.79× the country average).

Demographically, the Shaving cream audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shaving cream fan in Germany is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Plucking (hair removal).

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shaving cream profile in Germany.

Audience size
319K
in Germany
Gender
35.6%♀
64.4% male
Age
34.6
average years
Country rank
#16583
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shaving cream fans

35.6% are female, 64.4% are male, average age 34.6.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Shaving cream audience in Germany
MetricValue
Female35.6%
Male64.4%
Average age34.6
Estimated audience size318,988
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Shaving cream audience in Germany
Age bracketShare%
16-1932%
20-2920%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Shaving cream audience comes from Germany.

Worldwide audience distribution share by country for Shaving cream
CountryShare
United States23.3%
Germany6.6%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shaving cream audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shaving cream fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~9K1.14×
02Thüringen~9K1.13×
03Berlin~20K1.09×
04Brandenburg~10K1.09×
05Hamburg~7K1.00×
06Bremen~3K1.00×
07Nordrhein-Westfalen~70K0.99×
08Bayern~50K0.99×
09Mecklenburg-Vorpommern~6K0.99×
10Niedersachsen~30K0.98×
11Hessen~20K0.98×
12Baden-Württemberg~40K0.97×
13Sachsen~20K0.97×
14Saarland~4K0.96×
15Rheinland-Pfalz~10K0.93×
16Schleswig-Holstein~10K0.91×
Fig. 06

Affinity by region

Affinity by region — Shaving cream, Germany
0.91×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shaving cream audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shaving cream audience
#·InterestCategoryAffinity×
01Plucking (hair removal)Beauty & Wellness52.79×
02Threading (epilation)Beauty & Wellness51.28×
03AftershaveBeauty & Wellness34.57×
04Barber chairBeauty & Wellness31.24×
05Bun (hairstyle)Beauty & Wellness27.59×
06ColoristArts & Culture25.68×
07Perm (hairstyle)Beauty & Wellness23.88×
08CombBeauty & Wellness21.11×
09Hair gelBeauty & Wellness20.59×
10Hair waxBeauty & Wellness14.14×
11MoustacheBeauty & Wellness13.84×
12Gillette (brand)Beauty & Wellness12.51×
13EpilatorBeauty & Wellness11.77×
14BarberBeauty & Wellness8.75×
15Hair coloristBeauty & Wellness7.77×
16RazorBeauty & Wellness7.08×
17WaxingBeauty & Wellness5.27×
18Hair removalBeauty & Wellness4.00×
19RedditInternet & Social Media2.63×
20BildNews2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shaving cream audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shaving cream audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
ExtroversionTHRILL1.31×
Social Media UsageJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shaving cream audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.96×
TravellingTHRILL0.97×
Urban LifestyleOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shaving cream have in Germany?

Shaving cream has an estimated audience of 318,988 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shaving cream fans?

35.6% of Shaving cream fans are female, 64.4% are male, with an average age of 34.6 years.

03

Which brands do Shaving cream fans like most?

Shaving cream fans show strongest brand affinity for Plucking (hair removal) (52.79×), Barber chair (31.24×), and Perm (hairstyle) (23.88×) over the country average.

04

Where do Shaving cream fans live in Germany?

Shaving cream fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Shaving cream fans also like?

Beyond Shaving cream itself, the audience over-indexes on Barber chair (31.24×), Perm (hairstyle) (23.88×), Colorist (25.68×), and Aftershave (34.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beard audiences in Germany

See Shaving cream audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shaving cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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