Shaving cream Audience in Germany
Shaving cream has an estimated audience of 318,988 people in Germany. 35.6% are female, 64.4% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Plucking (hair removal), Barber chair, Perm (hairstyle), Colorist, Aftershave.
The average Shaving cream fan in Germany is 34.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Plucking (hair removal), Barber chair, Perm (hairstyle), with strongest over-indexing on Plucking (hair removal) (52.79× the country average). Demographically, the Shaving cream audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beard
Demographics of Shaving cream fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 34.6 |
| Estimated audience size | 318,988 |
Audience persona
The typical Shaving cream fan in Germany is more male, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Plucking (hair removal).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,599 | 1.04× |
| Bayern | 54,862 | 1.07× |
| Baden-Württemberg | 44,589 | 1.02× |
| Niedersachsen | 31,089 | 1× |
| Hessen | 24,013 | 0.99× |
| Berlin | 16,249 | 1.14× |
| Rheinland-Pfalz | 13,817 | 0.86× |
| Sachsen | 12,759 | 0.82× |
| Brandenburg | 11,746 | 1.19× |
| Sachsen-Anhalt | 10,119 | 1.22× |
| Schleswig-Holstein | 9,982 | 0.87× |
| Thüringen | 9,003 | 1.11× |
| Hamburg | 7,893 | 1.09× |
| Mecklenburg-Vorpommern | 5,789 | 0.95× |
| Saarland | 3,436 | 0.88× |
| Bremen | 2,023 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Plucking (hair removal) | 52.79× | Beauty & Wellness |
| Barber chair | 31.24× | Beauty & Wellness |
| Perm (hairstyle) | 23.88× | Beauty & Wellness |
| Colorist | 25.68× | Arts & Culture |
| Aftershave | 34.57× | Beauty & Wellness |
| Bild | 2.57× | News |
| Threading (epilation) | 51.28× | Beauty & Wellness |
| Barber | 8.75× | Beauty & Wellness |
| Waxing | 5.27× | Beauty & Wellness |
| Epilator | 11.77× | Beauty & Wellness |
| Hair gel | 20.59× | Beauty & Wellness |
| Moustache | 13.84× | Beauty & Wellness |
| Comb | 21.11× | Beauty & Wellness |
| Razor | 7.08× | Beauty & Wellness |
| Hair colorist | 7.77× | Beauty & Wellness |
| Gillette (brand) | 12.51× | Beauty & Wellness |
| 2.63× | Internet & Social Media | |
| Bun (hairstyle) | 27.59× | Beauty & Wellness |
| Hair wax | 14.14× | Beauty & Wellness |
| Hair removal | 4× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.9 |
| Luxury Orientation | PREMIUM | 1.56 |
| Sustainability | BALANCE | 1.5 |
| DIY Mentality | THRILL | 1.49 |
| Pet Ownership | JOY | 1.47 |
| LGBTQ+ Identity | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Germany | 6.6% |
| Italy | 5.9% |
See Shaving cream audiences in other countries
More Beard audiences in Germany
Frequently asked questions
How many fans does Shaving cream have in Germany?
Shaving cream has an estimated audience of 318,988 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shaving cream fans?
35.6% of Shaving cream fans are female, 64.4% are male, with an average age of 34.6 years.
Which brands do Shaving cream fans like most?
Shaving cream fans show strongest brand affinity for Plucking (hair removal) (52.79×), Barber chair (31.24×), and Perm (hairstyle) (23.88×) over the country average.
Where do Shaving cream fans live in Germany?
Shaving cream fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,599), Bayern (reach 54,862), and Baden-Württemberg (reach 44,589). These three regions account for the largest share of the active audience.
What other brands do Shaving cream fans also like?
Beyond Shaving cream itself, the audience over-indexes on Barber chair (31.24×), Perm (hairstyle) (23.88×), Colorist (25.68×), and Aftershave (34.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shaving cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.