Rascasse Audience Intelligence

Indian Scout (motorcycle) Target Market in United States

A data profile of the people who buy, follow and care about Indian Scout (motorcycle) in United States — modelled from more than twelve digital signal sources. Indian Scout (motorcycle) has an estimated audience of 440,275 people in United States.

#4072among Brand in United States#1100in Cars & Mobility

The average Indian Scout (motorcycle) fan in United States is 36.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Bobber (motorcycle), Touring motorcycle, Cruiser (motorcycle), with strongest over-indexing on Bobber (motorcycle) (47.62× the country average).

Demographically, the Indian Scout (motorcycle) audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indian Scout (motorcycle) fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Bobber (motorcycle).

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian Scout (motorcycle) profile in United States.

Audience size
440K
in United States
Gender
29.2%♀
70.8% male
Age
36.7
average years
Country rank
#39413
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Indian Scout (motorcycle)

29.2% are female, 70.8% are male, average age 36.7.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Indian Scout (motorcycle) audience in United States
MetricValue
Female29.2%
Male70.8%
Average age36.7
Estimated audience size440,275
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Indian Scout (motorcycle) audience in United States
Age bracketShare%
16-1929%
20-2917%
30-3918%
40-4921%
50+15%
Fig. 04

Worldwide distribution

43.8%

of the worldwide Indian Scout (motorcycle) audience comes from United States.

Worldwide audience distribution share by country for Indian Scout (motorcycle)
CountryShare
United States43.8%
India6.0%
France5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian Scout (motorcycle) audience in United States is strongest.

Fig. 05

Top regions by affinity

Indian Scout (motorcycle) customers by region in United States
#RegionReachAffinity×
01Utah~7K1.68×
02South Dakota~2K1.59×
03Idaho~3K1.54×
04West Virginia~3K1.44×
05North Dakota~1K1.44×
06Wyoming<1K1.42×
07Arkansas~5K1.30×
08Oklahoma~6K1.27×
09Tennessee~10K1.24×
10Kansas~4K1.23×
11Montana~2K1.23×
12Nebraska~3K1.20×
13Kentucky~7K1.19×
14Iowa~4K1.19×
15Alabama~7K1.14×
16Colorado~8K1.13×
17Indiana~9K1.12×
18New Hampshire~2K1.10×
19Missouri~8K1.09×
20New Mexico~2K1.08×
21Ohio~10K1.06×
22Wisconsin~7K1.05×
23Mississippi~4K1.04×
24Alaska~1K1.03×
25Maine~2K1.02×
26North Carolina~10K0.97×
27Arizona~9K0.97×
28Minnesota~6K0.97×
29Washington~8K0.92×
30South Carolina~6K0.92×
31Louisiana~5K0.91×
32Texas~30K0.89×
33Michigan~10K0.88×
34Georgia~10K0.87×
35Oregon~4K0.86×
36Pennsylvania~10K0.84×
37Virginia~9K0.83×
38Nevada~4K0.81×
39Illinois~10K0.79×
40Hawaii~2K0.79×
41Florida~20K0.71×
42Rhode Island~1K0.70×
43Delaware<1K0.67×
44Connecticut~3K0.65×
45California~30K0.64×
46Massachusetts~5K0.61×
47Washington, District of Columbia<1K0.58×
48Maryland~4K0.55×
49New Jersey~6K0.54×
50New York~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Indian Scout (motorcycle), United States
0.51×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indian Scout (motorcycle) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indian Scout (motorcycle) audience
#·InterestCategoryAffinity×
01Bobber (motorcycle)Cars & Mobility47.62×
02Cruiser (motorcycle)Cars & Mobility20.05×
03Touring motorcycleCars & Mobility15.54×
04Motorcycle helmetCars & Mobility13.40×
05Chopper (motorcycle)Cars & Mobility12.51×
06Honda MotorcyclesCars & Mobility11.76×
07Max VerstappenSports10.67×
08Sons of AnarchyMovies & TV10.34×
09Motorcycle accessoriesCars & Mobility9.22×
10Custom motorcycleCars & Mobility8.93×
11Electric motorcycles and scootersCars & Mobility8.82×
12DucatiCars & Mobility8.58×
13Electric bicycleCars & Mobility8.27×
14Discount TireShopping5.85×
15Obsessed (2009 film)Movies & TV4.81×
16Solar energyHome & Garden3.86×
17Used carCars & Mobility3.35×
18AutoZoneCars & Mobility3.03×
19SUVsCars & Mobility2.46×
20Donald TrumpPolitics & Society1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indian Scout (motorcycle) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indian Scout (motorcycle) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.73×
Need for SecurityCONSERVATISM2.09×
Risk AppetiteTHRILL2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indian Scout (motorcycle) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Design AffinityPREMIUM0.76×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Indian Scout (motorcycle)'s target market in United States?

Indian Scout (motorcycle)'s target market in United States covers an estimated 440,275 people, concentrated in Texas and California.

02

What is the gender split and age of Indian Scout (motorcycle) customers?

29.2% of the Indian Scout (motorcycle) audience are female, 70.8% are male, with an average age of 36.7 years.

03

Which brands do Indian Scout (motorcycle) fans like most?

Indian Scout (motorcycle) fans show strongest brand affinity for Bobber (motorcycle) (47.62×), Touring motorcycle (15.54×), and Cruiser (motorcycle) (20.05×) over the country average.

04

Where do Indian Scout (motorcycle) fans live in United States?

Indian Scout (motorcycle) fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Indian Scout (motorcycle) fans also like?

Beyond Indian Scout (motorcycle) itself, the audience over-indexes on Touring motorcycle (15.54×), Cruiser (motorcycle) (20.05×), Motorcycle helmet (13.4×), and Chopper (motorcycle) (12.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Indian Scout (motorcycle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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