Indian Scout (motorcycle) Audience in United States

Indian Scout (motorcycle) has an estimated audience of 452,027 people in United States. 29.2% are female, 70.8% are male, average age 36.7. Top regions: Texas, California, Florida. Top brand affinities: Motorcycle helmet, Bobber (motorcycle), Autism Awareness, Diabetes mellitus awareness, Honda Motorcycles.

The average Indian Scout (motorcycle) fan in United States is 36.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Motorcycle helmet, Bobber (motorcycle), Autism Awareness, with strongest over-indexing on Motorcycle helmet (11.16× the country average). Demographically, the Indian Scout (motorcycle) audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Indian Scout (motorcycle) fans

Demographic split for Indian Scout (motorcycle) audience in United States
MetricValue
Female29.2%
Male70.8%
Average age36.7
Estimated audience size452,027

Audience persona

The typical Indian Scout (motorcycle) fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Top regions in United States

Top regions ranked by reach for Indian Scout (motorcycle) in United States
RegionReachAffinity
Texas35,8860.92×
California31,8300.64×
Florida21,7910.71×
Ohio15,6071.12×
North Carolina14,1641.04×
Pennsylvania13,5080.89×
New York13,1010.52×
Georgia12,5560.9×
Illinois12,3810.82×
Tennessee11,7561.3×
Michigan10,7020.91×
Indiana9,2801.12×
Virginia9,0540.82×
Arizona9,0450.98×
Missouri8,2961.14×
Washington8,2050.9×
Colorado8,0301.13×
Wisconsin7,5261.11×
Alabama7,4571.18×
Kentucky7,0761.25×
Utah6,7361.66×
South Carolina6,5230.96×
Minnesota6,4160.99×
Oklahoma6,3071.26×
New Jersey6,2430.54×
Massachusetts5,3450.6×
Louisiana5,1590.88×
Arkansas4,9101.32×
Iowa4,5701.23×
Oregon4,5610.88×
Kansas4,5601.28×
Maryland4,1040.53×
Mississippi3,8801.04×
Idaho3,5001.54×
Nevada3,3280.76×
West Virginia3,0841.47×
Connecticut2,9390.65×
Nebraska2,7411.21×
New Mexico2,3081.02×
New Hampshire2,0141.13×
Maine1,6801.04×
South Dakota1,6441.57×
Montana1,5211.21×
Hawaii1,3880.71×
North Dakota1,3151.42×
Wyoming9201.37×
Alaska8980.93×
Rhode Island8410.58×
Washington, District of Columbia6530.48×
Delaware6520.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian Scout (motorcycle) audience
BrandAffinityCategory
Motorcycle helmet11.16×Cars & Mobility
Bobber (motorcycle)23.16×Cars & Mobility
Autism Awareness8.81×Health
Diabetes mellitus awareness5.95×Health
Honda Motorcycles15.61×Cars & Mobility
AutoZone3.54×Cars & Mobility
Chopper (motorcycle)9.03×Cars & Mobility
Touring motorcycle7.43×Cars & Mobility
Singer-songwriter3×Music & Radio
Cruiser (motorcycle)9.18×Cars & Mobility
Microblogging6.25×Technology & Electronics
Harley-Davidson5.34×Cars & Mobility
Ducati9.47×Cars & Mobility
Max Verstappen8.88×Sports
Triumph Motorcycles Ltd11.31×Cars & Mobility
CarGurus3.67×Cars & Mobility
Advance Auto Parts3.89×Cars & Mobility
Suzuki7.07×Cars & Mobility
O'Reilly Auto Parts3.72×Cars & Mobility
Google Maps2.2×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian Scout (motorcycle) audience
TraitClusterScore
PatriotismCONSERVATISM2.3
Risk AppetiteTHRILL1.57
Need for SecurityCONSERVATISM1.56
Luxury OrientationPREMIUM1.4
Pet OwnershipJOY1.23
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Indian Scout (motorcycle)
CountryShare
United States44.6%
France5.9%
India5.7%

See Indian Scout (motorcycle) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Indian Scout (motorcycle) have in United States?

Indian Scout (motorcycle) has an estimated audience of 452,027 people in United States, concentrated in Texas and California.

What is the gender split and age of Indian Scout (motorcycle) fans?

29.2% of Indian Scout (motorcycle) fans are female, 70.8% are male, with an average age of 36.7 years.

Which brands do Indian Scout (motorcycle) fans like most?

Indian Scout (motorcycle) fans show strongest brand affinity for Motorcycle helmet (11.16×), Bobber (motorcycle) (23.16×), and Autism Awareness (8.81×) over the country average.

Where do Indian Scout (motorcycle) fans live in United States?

Indian Scout (motorcycle) fans in United States are most concentrated in Texas (reach 35,886), California (reach 31,830), and Florida (reach 21,791). These three regions account for the largest share of the active audience.

What other brands do Indian Scout (motorcycle) fans also like?

Beyond Indian Scout (motorcycle) itself, the audience over-indexes on Bobber (motorcycle) (23.16×), Autism Awareness (8.81×), Diabetes mellitus awareness (5.95×), and Honda Motorcycles (15.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian Scout (motorcycle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.