Grand Tour (cycling) Audience in United States

Grand Tour (cycling) has an estimated audience of 643,699 people in United States. 32.5% are female, 67.5% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Shimano, Peter Sagan, PSV Eindhoven, Barbara Palvin, Bicycle helmet.

The average Grand Tour (cycling) fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Shimano, Peter Sagan, PSV Eindhoven, with strongest over-indexing on Shimano (44.12× the country average). Demographically, the Grand Tour (cycling) audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Grand Tour (cycling) fans

Demographic split for Grand Tour (cycling) audience in United States
MetricValue
Female32.5%
Male67.5%
Average age37.6
Estimated audience size643,699

Audience persona

The typical Grand Tour (cycling) fan in United States is more male, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Shimano.

Top regions in United States

Top regions ranked by reach for Grand Tour (cycling) in United States
RegionReachAffinity
California64,3800.91×
Texas43,4050.78×
New York33,0770.92×
Florida31,6970.73×
Illinois20,5050.96×
Washington20,1831.56×
Pennsylvania19,6500.91×
Ohio19,6400.99×
North Carolina19,3281×
Virginia17,3141.1×
Georgia16,3640.83×
Michigan16,1230.96×
Arizona15,0101.14×
Massachusetts13,2711.05×
Colorado13,0751.29×
New Jersey12,8060.78×
Tennessee12,1840.94×
Minnesota12,1201.31×
Indiana11,2280.95×
Wisconsin10,6731.1×
Oregon9,8721.34×
Missouri9,7580.94×
Maryland9,1630.83×
South Carolina8,6020.89×
Alabama8,5800.95×
Utah7,8671.36×
Kentucky7,5350.93×
Oklahoma6,4010.9×
Connecticut6,3790.99×
Iowa5,1410.97×
Louisiana4,7380.57×
Kansas4,6620.92×
Nevada4,6280.74×
Idaho4,2391.31×
Arkansas3,9380.74×
New Hampshire3,2941.3×
Maine3,0051.3×
Mississippi2,9740.56×
Nebraska2,8550.88×
New Mexico2,6140.81×
Montana2,6071.46×
Alaska2,4581.78×
West Virginia2,4150.81×
Hawaii2,0600.74×
Washington, District of Columbia1,9911.03×
Rhode Island1,7470.85×
Vermont1,5921.41×
South Dakota1,3680.92×
North Dakota1,3160.99×
Delaware1,1140.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grand Tour (cycling) audience
BrandAffinityCategory
Shimano44.12×Cars & Mobility
Peter Sagan181.92×Sports
PSV Eindhoven85.86×Sports
Barbara Palvin50×Fashion & Accessoires
Bicycle helmet32.14×Cars & Mobility
Natalie Dormer20×Movies & TV
Michael Fassbender15.54×Movies & TV
Giro d'Italia16.6×Sports
Rose Leslie20×Movies & TV
Sustainable transport7.89×Cars & Mobility
Planet Fitness2.95×Sports
strava16.51×Sports
Deutsche Eishockey Liga26.82×Sports
FIFA World Cup2.71×Sports
Single track (mountain biking)15.02×Sports
Back to the Future9.5×Movies & TV
Paris–Roubaix61.31×Sports
Patagonia5.25×Fashion & Accessoires
Indoor cycling9.12×Sports
AutoZone2.41×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grand Tour (cycling) audience
TraitClusterScore
Luxury OrientationPREMIUM2.07
Sports ActivityPOWER1.66
SustainabilityBALANCE1.61
Early Adopter MentalityPOWER1.56
PatriotismCONSERVATISM1.48
Risk AppetiteTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Grand Tour (cycling)
CountryShare
United States12.3%
United Kingdom10.5%
Italy9.7%

See Grand Tour (cycling) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Grand Tour (cycling) have in United States?

Grand Tour (cycling) has an estimated audience of 643,699 people in United States, concentrated in California and Texas.

What is the gender split and age of Grand Tour (cycling) fans?

32.5% of Grand Tour (cycling) fans are female, 67.5% are male, with an average age of 37.6 years.

Which brands do Grand Tour (cycling) fans like most?

Grand Tour (cycling) fans show strongest brand affinity for Shimano (44.12×), Peter Sagan (181.92×), and PSV Eindhoven (85.86×) over the country average.

Where do Grand Tour (cycling) fans live in United States?

Grand Tour (cycling) fans in United States are most concentrated in California (reach 64,380), Texas (reach 43,405), and New York (reach 33,077). These three regions account for the largest share of the active audience.

What other brands do Grand Tour (cycling) fans also like?

Beyond Grand Tour (cycling) itself, the audience over-indexes on Peter Sagan (181.92×), PSV Eindhoven (85.86×), Barbara Palvin (50×), and Bicycle helmet (32.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Tour (cycling). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.