Rascasse Audience Intelligence

Grand Tour (cycling) Audience in United States

A data profile of the people who buy, follow and care about Grand Tour (cycling) in United States — modelled from more than twelve digital signal sources. Grand Tour (cycling) has an estimated audience of 643,699 people in United States.

#10380among Topic in United States#2990in Sports

The average Grand Tour (cycling) fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shimano, Barbara Palvin, Bicycle helmet, with strongest over-indexing on Shimano (50.26× the country average).

Demographically, the Grand Tour (cycling) audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grand Tour (cycling) fan in United States is more male, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Shimano.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grand Tour (cycling) profile in United States.

Audience size
644K
in United States
Gender
32.5%♀
67.5% male
Age
37.6
average years
Country rank
#31483
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grand Tour (cycling) fans

32.5% are female, 67.5% are male, average age 37.6.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for Grand Tour (cycling) audience in United States
MetricValue
Female32.5%
Male67.5%
Average age37.6
Estimated audience size643,699
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Grand Tour (cycling) audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Grand Tour (cycling) audience comes from United States.

Worldwide audience distribution share by country for Grand Tour (cycling)
CountryShare
United States12.3%
United Kingdom10.5%
Italy9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grand Tour (cycling) audience in United States is strongest.

Fig. 05

Top regions by affinity

Grand Tour (cycling) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.65×
02Washington~20K1.46×
03Montana~2K1.37×
04Utah~8K1.35×
05Idaho~4K1.30×
06Vermont~1K1.30×
07Oregon~10K1.29×
08Minnesota~10K1.25×
09Colorado~10K1.24×
10New Hampshire~3K1.24×
11Maine~3K1.23×
12Arizona~20K1.14×
13Wisconsin~10K1.08×
14Virginia~20K1.05×
15North Dakota~1K1.04×
16Massachusetts~10K1.00×
17Iowa~5K0.99×
18Washington, District of Columbia~2K0.99×
19Alabama~9K0.98×
20Connecticut~6K0.98×
21South Dakota~1K0.98×
22Ohio~20K0.96×
23North Carolina~20K0.95×
24Michigan~20K0.94×
25Tennessee~10K0.93×
26Indiana~10K0.93×
27Missouri~10K0.93×
28Kansas~5K0.93×
29Rhode Island~2K0.92×
30Kentucky~7K0.91×
31West Virginia~3K0.91×
32Illinois~20K0.90×
33Oklahoma~6K0.90×
34Nebraska~3K0.90×
35South Carolina~9K0.89×
36New Mexico~3K0.89×
37Pennsylvania~20K0.88×
38California~60K0.86×
39New York~30K0.85×
40Maryland~9K0.84×
41Hawaii~2K0.84×
42Arkansas~4K0.82×
43Georgia~20K0.81×
44Delaware~1K0.81×
45New Jersey~10K0.77×
46Nevada~5K0.77×
47Texas~40K0.75×
48Florida~30K0.73×
49Mississippi~4K0.71×
50Louisiana~6K0.67×
Fig. 06

Affinity by region

Affinity by region — Grand Tour (cycling), United States
0.67×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grand Tour (cycling) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grand Tour (cycling) audience
#·InterestCategoryAffinity×
01Peter SaganSports114.07×
02Paris–RoubaixSports60.23×
03Barbara PalvinFashion & Accessoires51.13×
04ShimanoCars & Mobility50.26×
05Bicycle helmetCars & Mobility41.73×
06La Gazzetta dello SportSports23.40×
07Rose LeslieMovies & TV20.00×
08Candice SwanepoelFashion & Accessoires20.00×
09Giro d'ItaliaSports16.81×
10Ineos GrenadiersSports16.72×
11Single track (mountain biking)Sports15.34×
12Michael FassbenderMovies & TV14.45×
13AikidoSports10.86×
14Indoor cyclingSports9.10×
15TaekwondoSports8.64×
16JudoSports8.40×
17Sustainable transportCars & Mobility6.55×
18BicycleCars & Mobility5.93×
19Extreme sportSports5.67×
20CyclingSports5.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grand Tour (cycling) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grand Tour (cycling) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.15×
PatriotismCONSERVATISM2.94×
Sports ActivityPOWER1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grand Tour (cycling) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
CreativityOPEN0.79×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grand Tour (cycling) have in United States?

Grand Tour (cycling) has an estimated audience of 643,699 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grand Tour (cycling) fans?

32.5% of Grand Tour (cycling) fans are female, 67.5% are male, with an average age of 37.6 years.

03

Which brands do Grand Tour (cycling) fans like most?

Grand Tour (cycling) fans show strongest brand affinity for Shimano (50.26×), Barbara Palvin (51.13×), and Bicycle helmet (41.73×) over the country average.

04

Where do Grand Tour (cycling) fans live in United States?

Grand Tour (cycling) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Grand Tour (cycling) fans also like?

Beyond Grand Tour (cycling) itself, the audience over-indexes on Barbara Palvin (51.13×), Bicycle helmet (41.73×), Peter Sagan (114.07×), and Bicycle (5.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Grand Tour (cycling) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Tour (cycling). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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