Rascasse Audience Intelligence

Grand Tour (cycling) Audience in Germany

A data profile of the people who buy, follow and care about Grand Tour (cycling) in Germany — modelled from more than twelve digital signal sources. Grand Tour (cycling) has an estimated audience of 241,611 people in Germany.

#6840among Topic in Germany#1626in Sports

The average Grand Tour (cycling) fan in Germany is 33.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vuelta a España, Tour de France, Cyclo-cross, with strongest over-indexing on Vuelta a España (60.88× the country average).

Demographically, the Grand Tour (cycling) audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Grand Tour (cycling) fan in Germany is more male, around 33.2 years old, with strong Risk Appetite tendencies and a notable affinity for Vuelta a España.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grand Tour (cycling) profile in Germany.

Audience size
242K
in Germany
Gender
42.0%♀
58.0% male
Age
33.2
average years
Country rank
#20115
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grand Tour (cycling) fans

42.0% are female, 58.0% are male, average age 33.2.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Grand Tour (cycling) audience in Germany
MetricValue
Female42.0%
Male58.0%
Average age33.2
Estimated audience size241,611
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Grand Tour (cycling) audience in Germany
Age bracketShare%
16-1936%
20-2919%
30-3919%
40-4918%
50+8%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Grand Tour (cycling) audience comes from Germany.

Worldwide audience distribution share by country for Grand Tour (cycling)
CountryShare
United States12.3%
United Kingdom10.5%
Italy9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grand Tour (cycling) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Grand Tour (cycling) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~50K1.25×
02Hessen~20K1.18×
03Baden-Württemberg~40K1.11×
04Sachsen~10K1.08×
05Berlin~10K1.07×
06Schleswig-Holstein~9K1.06×
07Niedersachsen~20K1.03×
08Thüringen~6K1.01×
09Hamburg~5K0.99×
10Rheinland-Pfalz~10K0.97×
11Nordrhein-Westfalen~50K0.94×
12Brandenburg~7K0.93×
13Mecklenburg-Vorpommern~4K0.91×
14Sachsen-Anhalt~6K0.88×
15Saarland~3K0.88×
16Bremen~2K0.88×
Fig. 06

Affinity by region

Affinity by region — Grand Tour (cycling), Germany
0.88×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grand Tour (cycling) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grand Tour (cycling) audience
#·InterestCategoryAffinity×
01Tour de SuisseSports66.45×
02Vuelta a EspañaSports60.88×
03Drone musicMusic & Radio35.44×
04CampagnoloCars & Mobility27.59×
05Peter SaganSports26.36×
06Ineos GrenadiersSports25.94×
07Jeremy ClarksonMovies & TV25.50×
08Cyclo-crossSports24.80×
09Tour of FlandersSports23.42×
10SchaffhausenTravel & Leisure20.85×
11Bicycle wheelCars & Mobility18.23×
12Tour de FranceSports13.93×
13Bicycle helmetCars & Mobility12.99×
14Giro d'ItaliaSports11.02×
15SRAM CorporationCars & Mobility8.27×
16Sustainable transportCars & Mobility7.40×
17ShimanoCars & Mobility7.26×
18Electric motorcycles and scootersCars & Mobility5.52×
19MotoGPSports5.45×
20TagesschauMovies & TV2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grand Tour (cycling) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grand Tour (cycling) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.26×
Quality AwarenessPREMIUM1.61×
Sports ActivityPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grand Tour (cycling) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.59×
IndulgenceJOY0.70×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grand Tour (cycling) have in Germany?

Grand Tour (cycling) has an estimated audience of 241,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Grand Tour (cycling) fans?

42.0% of Grand Tour (cycling) fans are female, 58.0% are male, with an average age of 33.2 years.

03

Which brands do Grand Tour (cycling) fans like most?

Grand Tour (cycling) fans show strongest brand affinity for Vuelta a España (60.88×), Tour de France (13.93×), and Cyclo-cross (24.8×) over the country average.

04

Where do Grand Tour (cycling) fans live in Germany?

Grand Tour (cycling) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Grand Tour (cycling) fans also like?

Beyond Grand Tour (cycling) itself, the audience over-indexes on Tour de France (13.93×), Cyclo-cross (24.8×), Ineos Grenadiers (25.94×), and Bicycle wheel (18.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Grand Tour (cycling) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Grand Tour (cycling). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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