Schaffhausen Audience in Germany
Schaffhausen has an estimated audience of 314,392 people in Germany. 21.7% are female, 78.3% are male, average age 44.1. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: AutoScout24, Deutsche Bahn, Garmin, Grand Tour (cycling), Pedelec.
The average Schaffhausen fan in Germany is 44.1 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include AutoScout24, Deutsche Bahn, Garmin, with strongest over-indexing on AutoScout24 (3.86× the country average). Demographically, the Schaffhausen audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Schaffhausen fans
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 44.1 |
| Estimated audience size | 314,392 |
Audience persona
The typical Schaffhausen fan in Germany is more male, around 44.1 years old, with strong Luxury Orientation tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 213,327 | 4.97× |
| Bayern | 71,334 | 1.41× |
| Nordrhein-Westfalen | 49,629 | 0.72× |
| Hessen | 25,339 | 1.06× |
| Niedersachsen | 16,633 | 0.54× |
| Rheinland-Pfalz | 16,226 | 1.03× |
| Berlin | 9,973 | 0.71× |
| Sachsen | 9,243 | 0.6× |
| Schleswig-Holstein | 5,957 | 0.53× |
| Thüringen | 4,985 | 0.62× |
| Saarland | 4,943 | 1.28× |
| Brandenburg | 4,473 | 0.46× |
| Hamburg | 4,386 | 0.62× |
| Sachsen-Anhalt | 3,841 | 0.47× |
| Mecklenburg-Vorpommern | 2,453 | 0.41× |
| Bremen | 1,522 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 3.86× | Cars & Mobility |
| Deutsche Bahn | 3.27× | Cars & Mobility |
| Garmin | 7.77× | Technology & Electronics |
| Grand Tour (cycling) | 20.85× | Sports |
| Pedelec | 5.19× | Cars & Mobility |
| REWE | 2.21× | Shopping |
| Bauhaus | 2.33× | Shopping |
| Software | 1.9× | Technology & Electronics |
| Sportschau | 2.67× | Sports |
| Saturn (store) | 3.38× | Shopping |
| Netto Marken-Discount | 2.16× | Shopping |
| YouTube | 1.78× | Movies & TV |
| Switzerland | 2.6× | Travel & Leisure |
| Wikipedia | 2.22× | Internet & Social Media |
| Europe | 1.71× | Travel & Leisure |
| SportScheck | 6.28× | Shopping |
| Veganism | 1.97× | Food & Beverages |
| Bild | 1.66× | News |
| Discount stores | 1.67× | Shopping |
| Video | 2.08× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.06 |
| Patriotism | CONSERVATISM | 1.67 |
| Sports Activity | POWER | 1.65 |
| Quality Awareness | PREMIUM | 1.6 |
| Sustainability | BALANCE | 1.56 |
| Indulgence | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.6% |
| Italy | 11.3% |
| United Kingdom | 8.8% |
See Schaffhausen audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Schaffhausen have in Germany?
Schaffhausen has an estimated audience of 314,392 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Schaffhausen fans?
21.7% of Schaffhausen fans are female, 78.3% are male, with an average age of 44.1 years.
Which brands do Schaffhausen fans like most?
Schaffhausen fans show strongest brand affinity for AutoScout24 (3.86×), Deutsche Bahn (3.27×), and Garmin (7.77×) over the country average.
Where do Schaffhausen fans live in Germany?
Schaffhausen fans in Germany are most concentrated in Baden-Württemberg (reach 213,327), Bayern (reach 71,334), and Nordrhein-Westfalen (reach 49,629). These three regions account for the largest share of the active audience.
What other brands do Schaffhausen fans also like?
Beyond Schaffhausen itself, the audience over-indexes on Deutsche Bahn (3.27×), Garmin (7.77×), Grand Tour (cycling) (20.85×), and Pedelec (5.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schaffhausen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.