Schaffhausen Audience in Germany
A data profile of the people who buy, follow and care about Schaffhausen in Germany — modelled from more than twelve digital signal sources. Schaffhausen has an estimated audience of 314,392 people in Germany.
The average Schaffhausen fan in Germany is 44.1 years old, more male, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.
Top brand affinities include AutoScout24, Deutsche Bahn, Garmin, with strongest over-indexing on AutoScout24 (3.86× the country average).
Demographically, the Schaffhausen audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Schaffhausen fan in Germany is more male, around 44.1 years old, with strong Luxury Orientation tendencies and a notable affinity for AutoScout24.
At a glance
The key figures that characterise the Schaffhausen profile in Germany.
Search interest · 12-month trend
Demographics of Schaffhausen fans
21.7% are female, 78.3% are male, average age 44.1.
Gender split
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 44.1 |
| Estimated audience size | 314,392 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 32% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Schaffhausen audience comes from Germany.
| Country | Share |
|---|---|
| United States | 12.6% |
| Italy | 11.3% |
| United Kingdom | 8.8% |
Geography
Where the Schaffhausen audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 5.93× | |
| 02 | Saarland | ~7K | 1.70× | |
| 03 | Bayern | ~70K | 1.29× | |
| 04 | Hessen | ~20K | 0.93× | |
| 05 | Rheinland-Pfalz | ~10K | 0.93× | |
| 06 | Nordrhein-Westfalen | ~40K | 0.64× | |
| 07 | Bremen | ~2K | 0.64× | |
| 08 | Thüringen | ~5K | 0.61× | |
| 09 | Berlin | ~8K | 0.60× | |
| 10 | Hamburg | ~4K | 0.56× | |
| 11 | Sachsen | ~8K | 0.54× | |
| 12 | Niedersachsen | ~20K | 0.50× | |
| 13 | Schleswig-Holstein | ~6K | 0.50× | |
| 14 | Sachsen-Anhalt | ~4K | 0.50× | |
| 15 | Brandenburg | ~5K | 0.47× | |
| 16 | Mecklenburg-Vorpommern | ~3K | 0.46× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Schaffhausen audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grand Tour (cycling) | Sports | 20.85× | ||
| 02 | Chrono24 | Shopping | 7.78× | ||
| 03 | Garmin | Technology & Electronics | 7.77× | ||
| 04 | Pedelec | Cars & Mobility | 5.19× | ||
| 05 | AutoScout24 | Cars & Mobility | 3.86× | ||
| 06 | Deutsche Bahn | Cars & Mobility | 3.27× | ||
| 07 | Sportschau | Sports | 2.67× | ||
| 08 | Switzerland | Travel & Leisure | 2.60× | ||
| 09 | Bauhaus | Shopping | 2.33× | ||
| 10 | Wikipedia | Internet & Social Media | 2.22× | ||
| 11 | REWE | Shopping | 2.21× | ||
| 12 | Netto Marken-Discount | Shopping | 2.16× | ||
| 13 | Video | Movies & TV | 2.08× | ||
| 14 | SV Werder Bremen | Sports | 2.00× | ||
| 15 | Veganism | Food & Beverages | 1.97× | ||
| 16 | Software | Technology & Electronics | 1.90× | ||
| 17 | YouTube | Movies & TV | 1.78× | ||
| 18 | Europe | Travel & Leisure | 1.71× | ||
| 19 | Discount stores | Shopping | 1.67× | ||
| 20 | Bild | News | 1.66× |
Personality of the Schaffhausen audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.13× | |
| Patriotism | CONSERVATISM | 1.96× | |
| Need for Security | CONSERVATISM | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.88× | |
| Individualism | JOY | 1.12× | |
| Pet Ownership | JOY | 1.12× |
Frequently asked questions
How many fans does Schaffhausen have in Germany?
Schaffhausen has an estimated audience of 314,392 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Schaffhausen fans?
21.7% of Schaffhausen fans are female, 78.3% are male, with an average age of 44.1 years.
Which brands do Schaffhausen fans like most?
Schaffhausen fans show strongest brand affinity for AutoScout24 (3.86×), Deutsche Bahn (3.27×), and Garmin (7.77×) over the country average.
Where do Schaffhausen fans live in Germany?
Schaffhausen fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Bayern (reach ~70K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Schaffhausen fans also like?
Beyond Schaffhausen itself, the audience over-indexes on Deutsche Bahn (3.27×), Garmin (7.77×), Grand Tour (cycling) (20.85×), and Sportschau (2.67×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Schaffhausen audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schaffhausen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.