Indoor cycling Audience in United States

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Indoor cycling has an estimated audience of 4,260,511 people in United States. 51.4% are female, 48.6% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: West Coast hip hop, Gangsta rap, New York Yankees, Old-school hip hop, meetme.

The average Indoor cycling fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include West Coast hip hop, Gangsta rap, New York Yankees, with strongest over-indexing on West Coast hip hop (6.79× the country average). Demographically, the Indoor cycling audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Indoor cycling fans

Demographic split for Indoor cycling audience in United States
MetricValue
Female51.4%
Male48.6%
Average age40.2
Estimated audience size4,260,511

Audience persona

The typical Indoor cycling fan in United States is balanced, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for West Coast hip hop.

Top regions in United States

Top regions ranked by reach for Indoor cycling in United States
RegionReachAffinity
California922,9671.97×
Texas664,3761.81×
Florida458,4441.59×
New York295,4671.24×
Ohio280,8782.14×
Colorado226,9173.38×
Illinois177,8731.25×
New Jersey141,8871.31×
Pennsylvania139,4810.97×
Virginia108,7651.05×
Massachusetts99,0931.18×
North Carolina97,2020.76×
Georgia94,7160.72×
Michigan86,8700.78×
Arizona84,8380.98×
Washington83,3290.98×
Tennessee82,5690.97×
Oregon61,0441.25×
Maryland56,8920.78×
Indiana56,3170.72×
Wisconsin55,3540.86×
Missouri45,2720.66×
Minnesota43,4260.71×
Kansas40,1101.19×
South Carolina38,9110.61×
Alabama38,7420.65×
Arkansas37,7271.07×
Connecticut37,2300.87×
Kentucky35,4860.66×
Louisiana32,6100.59×
Utah30,9650.81×
Oklahoma29,7680.63×
Iowa28,6460.82×
Nevada26,4540.64×
Mississippi23,1640.66×
Nebraska23,1441.08×
Maine20,2741.33×
New Mexico18,2260.85×
Idaho16,9230.79×
West Virginia15,5370.78×
New Hampshire13,1300.78×
Hawaii12,3000.67×
Montana10,3970.88×
Washington, District of Columbia10,2480.8×
Rhode Island9,8260.72×
Alaska9,5421.05×
Delaware8,5160.72×
Vermont7,7941.04×
North Dakota6,3280.72×
South Dakota6,1570.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indoor cycling audience
BrandAffinityCategory
West Coast hip hop6.79×Music & Radio
Gangsta rap7.79×Music & Radio
New York Yankees6.06×Sports
Old-school hip hop8.32×Music & Radio
meetme26.13×Internet & Social Media
Afrobeat5.48×Music & Radio
Tech house8.56×Music & Radio
Deep house9.62×Music & Radio
African popular music13.31×Music & Radio
House music4.93×Music & Radio
Alternative hip hop4.26×Music & Radio
Rave6.07×Music & Radio
Electronic music2.7×Music & Radio
MLB2.84×Sports
Electronic dance music4.67×Music & Radio
Rhythm and blues music2.43×Music & Radio
Gymnastics4.27×Sports
Spotify2.16×Internet & Social Media
Dance studio5.03×Sports
Underground hip hop3.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indoor cycling audience
TraitClusterScore
IndulgenceJOY2.21
Design AffinityPREMIUM1.75
Family OrientationCONSERVATISM1.67
Sports ActivityPOWER1.63
LGBTQ+ IdentityOPEN1.48
SustainabilityBALANCE1.47

Worldwide distribution

Worldwide audience distribution share by country for Indoor cycling
CountryShare
United States24.1%
United Kingdom12.4%
Japan6.8%

See Indoor cycling audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Indoor cycling have in United States?

Indoor cycling has an estimated audience of 4,260,511 people in United States, concentrated in California and Texas.

What is the gender split and age of Indoor cycling fans?

51.4% of Indoor cycling fans are female, 48.6% are male, with an average age of 40.2 years.

Which brands do Indoor cycling fans like most?

Indoor cycling fans show strongest brand affinity for West Coast hip hop (6.79×), Gangsta rap (7.79×), and New York Yankees (6.06×) over the country average.

Where do Indoor cycling fans live in United States?

Indoor cycling fans in United States are most concentrated in California (reach 922,967), Texas (reach 664,376), and Florida (reach 458,444). These three regions account for the largest share of the active audience.

What other brands do Indoor cycling fans also like?

Beyond Indoor cycling itself, the audience over-indexes on Gangsta rap (7.79×), New York Yankees (6.06×), Old-school hip hop (8.32×), and meetme (26.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indoor cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.