Rascasse Audience Intelligence

Indoor cycling Audience in United States

A data profile of the people who buy, follow and care about Indoor cycling in United States — modelled from more than twelve digital signal sources. Indoor cycling has an estimated audience of 4,260,511 people in United States.

#112among Sport in United States#4156among Topic in United States#662in Sports

The average Indoor cycling fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include West Coast hip hop, Gangsta rap, New York Yankees, with strongest over-indexing on West Coast hip hop (6.79× the country average).

Demographically, the Indoor cycling audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indoor cycling fan in United States is balanced, around 40.2 years old, with strong Sports Activity tendencies and a notable affinity for West Coast hip hop.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indoor cycling profile in United States.

Audience size
4.3M
in United States
Gender
51.4%♀
48.6% male
Age
40.2
average years
Country rank
#7619
Topic in United States
Fig. 01

Search interest · 12-month trend

-79%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indoor cycling fans

51.4% are female, 48.6% are male, average age 40.2.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Indoor cycling audience in United States
MetricValue
Female51.4%
Male48.6%
Average age40.2
Estimated audience size4,260,511
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Indoor cycling audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3923%
40-4925%
50+18%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Indoor cycling audience comes from United States.

Worldwide audience distribution share by country for Indoor cycling
CountryShare
United States24.1%
United Kingdom12.4%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indoor cycling audience in United States is strongest.

Fig. 05

Top regions by affinity

Indoor cycling fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~300K2.34×
02Colorado~100K2.06×
03California~800K1.63×
04Texas~600K1.60×
05Florida~400K1.26×
06Massachusetts~100K1.26×
07New York~300K1.13×
08Illinois~200K1.08×
09New Jersey~100K1.07×
10Oregon~50K1.05×
11Virginia~100K1.04×
12Arizona~90K1.04×
13Washington~90K1.04×
14Maine~20K1.04×
15Alaska~10K1.04×
16Pennsylvania~100K1.03×
17Washington, District of Columbia~10K1.03×
18Kansas~30K1.02×
19New Hampshire~20K1.01×
20Vermont~8K1.01×
21Hawaii~20K0.99×
22North Dakota~9K0.99×
23Connecticut~40K0.98×
24Utah~40K0.98×
25North Carolina~100K0.97×
26New Mexico~20K0.97×
27Rhode Island~10K0.97×
28Montana~10K0.97×
29South Dakota~10K0.97×
30Arkansas~30K0.96×
31Idaho~20K0.96×
32Delaware~10K0.96×
33Tennessee~80K0.95×
34West Virginia~20K0.94×
35Wisconsin~60K0.93×
36Iowa~30K0.93×
37Nebraska~20K0.93×
38Nevada~40K0.92×
39Oklahoma~40K0.91×
40Mississippi~30K0.91×
41Georgia~100K0.90×
42Kentucky~50K0.90×
43Maryland~70K0.89×
44Michigan~100K0.88×
45Missouri~60K0.88×
46Indiana~70K0.87×
47Minnesota~50K0.87×
48Alabama~50K0.86×
49Louisiana~50K0.86×
50South Carolina~50K0.84×
Fig. 06

Affinity by region

Affinity by region — Indoor cycling, United States
0.84×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indoor cycling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indoor cycling audience
#·InterestCategoryAffinity×
01meetmeInternet & Social Media26.13×
02African popular musicMusic & Radio13.31×
03Deep houseMusic & Radio9.62×
04Tech houseMusic & Radio8.56×
05Old-school hip hopMusic & Radio8.32×
06Gangsta rapMusic & Radio7.79×
07West Coast hip hopMusic & Radio6.79×
08RaveMusic & Radio6.07×
09New York YankeesSports6.06×
10AfrobeatMusic & Radio5.48×
11Dance studioSports5.03×
12House musicMusic & Radio4.93×
13Electronic dance musicMusic & Radio4.67×
14GymnasticsSports4.27×
15Alternative hip hopMusic & Radio4.26×
16Underground hip hopMusic & Radio3.73×
17MLBSports2.84×
18Electronic musicMusic & Radio2.70×
19Rhythm and blues musicMusic & Radio2.43×
20SpotifyInternet & Social Media2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indoor cycling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indoor cycling audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.65×
Healthy LifestyleBALANCE1.56×
MindfulnessBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indoor cycling audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.87×
Community OrientationOPEN0.98×
IndividualismJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indoor cycling have in United States?

Indoor cycling has an estimated audience of 4,260,511 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indoor cycling fans?

51.4% of Indoor cycling fans are female, 48.6% are male, with an average age of 40.2 years.

03

Which brands do Indoor cycling fans like most?

Indoor cycling fans show strongest brand affinity for West Coast hip hop (6.79×), Gangsta rap (7.79×), and New York Yankees (6.06×) over the country average.

04

Where do Indoor cycling fans live in United States?

Indoor cycling fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Indoor cycling fans also like?

Beyond Indoor cycling itself, the audience over-indexes on Gangsta rap (7.79×), New York Yankees (6.06×), Old-school hip hop (8.32×), and meetme (26.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Indoor cycling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indoor cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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