Rascasse Audience Intelligence

Rave Audience in United States

A data profile of the people who buy, follow and care about Rave in United States — modelled from more than twelve digital signal sources. Rave has an estimated audience of 15,608,280 people in United States.

#1515among Topic in United States#142in Music & Radio

The average Rave fan in United States is 35.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include House music, Deep house, High school, with strongest over-indexing on House music (5.31× the country average).

Demographically, the Rave audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rave fan in United States is balanced, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for House music.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rave profile in United States.

Audience size
15.6M
in United States
Gender
49.6%♀
50.4% male
Age
35.6
average years
Country rank
#2223
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rave fans

49.6% are female, 50.4% are male, average age 35.6.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Rave audience in United States
MetricValue
Female49.6%
Male50.4%
Average age35.6
Estimated audience size15,608,280
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Rave audience in United States
Age bracketShare%
16-1924%
20-2927%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Rave audience comes from United States.

Worldwide audience distribution share by country for Rave
CountryShare
United States26.3%
United Kingdom7.8%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rave audience in United States is strongest.

Fig. 05

Top regions by affinity

Rave fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~400K1.74×
02Maryland~400K1.65×
03California~2.5M1.54×
04Arkansas~200K1.51×
05Texas~2M1.37×
06Nevada~200K1.27×
07Arizona~400K1.21×
08Washington~400K1.16×
09Georgia~600K1.15×
10Florida~1M1.13×
11New Jersey~400K1.12×
12New York~1M1.09×
13Washington, District of Columbia~50K1.09×
14Virginia~400K1.08×
15Utah~100K1.06×
16Hawaii~70K1.06×
17Michigan~400K1.04×
18Ohio~500K1.03×
19Connecticut~200K1.03×
20Illinois~500K1.02×
21Massachusetts~300K1.00×
22Delaware~40K0.99×
23Minnesota~200K0.96×
24Colorado~200K0.95×
25Kentucky~200K0.95×
26Kansas~100K0.95×
27New Mexico~70K0.95×
28Pennsylvania~500K0.94×
29North Carolina~400K0.94×
30Louisiana~200K0.93×
31Oregon~200K0.93×
32Alaska~30K0.93×
33Rhode Island~50K0.91×
34South Carolina~200K0.88×
35Alabama~200K0.88×
36Oklahoma~200K0.88×
37Mississippi~100K0.88×
38Iowa~100K0.86×
39Idaho~70K0.86×
40Tennessee~300K0.82×
41Indiana~200K0.81×
42Nebraska~60K0.81×
43Missouri~200K0.80×
44North Dakota~30K0.80×
45Maine~40K0.79×
46South Dakota~30K0.79×
47Vermont~20K0.79×
48West Virginia~60K0.78×
49Montana~30K0.78×
50New Hampshire~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Rave, United States
0.76×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rave audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rave audience
#·InterestCategoryAffinity×
01Deep houseMusic & Radio6.84×
02Indoor cyclingSports6.07×
03House musicMusic & Radio5.31×
04Search engine optimizationBusiness & Career3.68×
05MLB.comSports3.10×
06Dance studioSports3.01×
07City BankBusiness & Career2.87×
08Gaming computerTechnology & Electronics2.54×
09High schoolBusiness & Career2.50×
10Nail artBeauty & Wellness2.46×
11PoodlePets & Animals2.17×
12PianoMusic & Radio2.05×
13Dog harnessPets & Animals2.02×
14Dog walkingPets & Animals1.93×
15Scooby-DooMovies & TV1.91×
16NBA playoffsSports1.89×
17YouTube MusicInternet & Social Media1.82×
18Alternative hip hopMusic & Radio1.80×
19Musical instrumentMusic & Radio1.74×
20NightclubsMusic & Radio1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rave audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rave audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.28×
ExtroversionTHRILL1.17×
PatriotismCONSERVATISM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rave audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.69×
Quality AwarenessPREMIUM0.81×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rave have in United States?

Rave has an estimated audience of 15,608,280 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rave fans?

49.6% of Rave fans are female, 50.4% are male, with an average age of 35.6 years.

03

Which brands do Rave fans like most?

Rave fans show strongest brand affinity for House music (5.31×), Deep house (6.84×), and High school (2.5×) over the country average.

04

Where do Rave fans live in United States?

Rave fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Rave fans also like?

Beyond Rave itself, the audience over-indexes on Deep house (6.84×), High school (2.5×), Search engine optimization (3.68×), and Musical instrument (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Rave audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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