Rave Audience in United States

Rave has an estimated audience of 15,608,280 people in United States. 49.6% are female, 50.4% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Autism Awareness, Enterprise Rent-A-Car, Capital One.

The average Rave fan in United States is 35.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Autism Awareness, with strongest over-indexing on Google Maps (11.28× the country average). Demographically, the Rave audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Rave fans

Demographic split for Rave audience in United States
MetricValue
Female49.6%
Male50.4%
Average age35.6
Estimated audience size15,608,280

Audience persona

The typical Rave fan in United States is balanced, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Rave in United States
RegionReachAffinity
California2,774,8871.62×
Texas1,845,8401.38×
Florida1,223,1451.16×
New York995,6071.14×
Georgia571,9591.19×
Illinois537,1151.03×
Ohio513,4651.07×
Pennsylvania497,2710.95×
New Jersey449,7401.13×
Maryland444,7151.66×
North Carolina437,9220.93×
Michigan430,5751.05×
Virginia413,7041.09×
Wisconsin392,1721.67×
Arizona392,0621.23×
Washington385,1331.23×
Massachusetts318,6971.04×
Tennessee252,0600.81×
Colorado239,9570.98×
Indiana230,1310.81×
Minnesota214,8580.96×
South Carolina210,4830.9×
Arkansas203,8631.59×
Missouri201,5290.8×
Nevada201,0461.33×
Alabama189,4270.87×
Kentucky187,4730.96×
Louisiana173,4590.86×
Oregon170,4910.95×
Connecticut165,7221.06×
Utah151,9001.09×
Oklahoma147,5000.85×
Kansas113,0910.92×
Mississippi108,8990.85×
Iowa108,3630.84×
Hawaii73,1281.09×
New Mexico69,2050.88×
Idaho66,5500.85×
Nebraska58,6880.75×
West Virginia53,3870.73×
Washington, District of Columbia51,5231.1×
New Hampshire45,0400.73×
Rhode Island43,5290.88×
Maine42,6440.76×
Delaware40,8310.95×
Montana31,8180.73×
Alaska28,2290.85×
South Dakota25,7640.71×
North Dakota22,3680.7×
Vermont19,1010.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rave audience
BrandAffinityCategory
Google Maps11.28×Internet & Social Media
Indeed.com10.66×Business & Career
Autism Awareness19.03×Health
Enterprise Rent-A-Car11.91×Cars & Mobility
Capital One7.72×Business & Career
Diabetes mellitus awareness12.48×Health
Beetlejuice7.29×Movies & TV
Russell Brand24.6×Movies & TV
Circle K10.17×Shopping
Microblogging12.67×Technology & Electronics
Depop17.75×Fashion & Accessoires
Singer-songwriter5.51×Music & Radio
Method Man29.15×Music & Radio
StubHub12.34×Travel & Leisure
Google News7.93×News
ICloud12.55×Technology & Electronics
Horoscope12.23×Health
CarGurus7.64×Cars & Mobility
Aaron Rodgers8.28×Sports
Aaliyah22.02×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rave audience
TraitClusterScore
Luxury OrientationPREMIUM2.92
Risk AppetiteTHRILL2
Early Adopter MentalityPOWER1.44
SustainabilityBALANCE1.24
Design AffinityPREMIUM1.17
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Rave
CountryShare
United States26.3%
United Kingdom7.8%
Germany5.9%

See Rave audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Rave have in United States?

Rave has an estimated audience of 15,608,280 people in United States, concentrated in California and Texas.

What is the gender split and age of Rave fans?

49.6% of Rave fans are female, 50.4% are male, with an average age of 35.6 years.

Which brands do Rave fans like most?

Rave fans show strongest brand affinity for Google Maps (11.28×), Indeed.com (10.66×), and Autism Awareness (19.03×) over the country average.

Where do Rave fans live in United States?

Rave fans in United States are most concentrated in California (reach 2,774,887), Texas (reach 1,845,840), and Florida (reach 1,223,145). These three regions account for the largest share of the active audience.

What other brands do Rave fans also like?

Beyond Rave itself, the audience over-indexes on Indeed.com (10.66×), Autism Awareness (19.03×), Enterprise Rent-A-Car (11.91×), and Capital One (7.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.