Rave Audience in United States

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Rave has an estimated audience of 15,608,280 people in United States. 49.6% are female, 50.4% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Harlow, Mathcore, Goop, Elsword.

The average Rave fan in United States is 35.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Harlow, Mathcore, with strongest over-indexing on Home construction (5.55× the country average). Demographically, the Rave audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Rave fans

Demographic split for Rave audience in United States
MetricValue
Female49.6%
Male50.4%
Average age35.6
Estimated audience size15,608,280

Audience persona

The typical Rave fan in United States is balanced, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Rave in United States
RegionReachAffinity
California2,774,8871.62×
Texas1,845,8401.38×
Florida1,223,1451.16×
New York995,6071.14×
Georgia571,9591.19×
Illinois537,1151.03×
Ohio513,4651.07×
Pennsylvania497,2710.95×
New Jersey449,7401.13×
Maryland444,7151.66×
North Carolina437,9220.93×
Michigan430,5751.05×
Virginia413,7041.09×
Wisconsin392,1721.67×
Arizona392,0621.23×
Washington385,1331.23×
Massachusetts318,6971.04×
Tennessee252,0600.81×
Colorado239,9570.98×
Indiana230,1310.81×
Minnesota214,8580.96×
South Carolina210,4830.9×
Arkansas203,8631.59×
Missouri201,5290.8×
Nevada201,0461.33×
Alabama189,4270.87×
Kentucky187,4730.96×
Louisiana173,4590.86×
Oregon170,4910.95×
Connecticut165,7221.06×
Utah151,9001.09×
Oklahoma147,5000.85×
Kansas113,0910.92×
Mississippi108,8990.85×
Iowa108,3630.84×
Hawaii73,1281.09×
New Mexico69,2050.88×
Idaho66,5500.85×
Nebraska58,6880.75×
West Virginia53,3870.73×
Washington, District of Columbia51,5231.1×
New Hampshire45,0400.73×
Rhode Island43,5290.88×
Maine42,6440.76×
Delaware40,8310.95×
Montana31,8180.73×
Alaska28,2290.85×
South Dakota25,7640.71×
North Dakota22,3680.7×
Vermont19,1010.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rave audience
BrandAffinityCategory
Home construction5.55×Home & Garden
Harlow22.02×Travel & Leisure
Mathcore12.29×Music & Radio
Goop7.99×Internet & Social Media
Elsword23.68×Games
Grinch5.55×Movies & TV
No Escape (1994 film)15.09×Movies & TV
Dog breed1.51×Pets & Animals
Governor of Michigan9.4×Politics & Society
Hipster11.77×Politics & Society
Fairy godmother8.35×Literature
John Havlicek17.49×Sports
Historic site4.52×Arts & Culture
JDSU3.04×Business & Career
Google Home6.34×Technology & Electronics
Hibachi7.19×Food & Beverages
Bank account2.25×Business & Career
Wok5.68×Food & Beverages
Vocal harmony3.88×Music & Radio
TV Fanatic8.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rave audience
TraitClusterScore
Luxury OrientationPREMIUM2.92
Risk AppetiteTHRILL2
Early Adopter MentalityPOWER1.44
SustainabilityBALANCE1.24
Design AffinityPREMIUM1.17
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Rave
CountryShare
United States26.3%
United Kingdom7.8%
Germany5.9%

See Rave audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Rave have in United States?

Rave has an estimated audience of 15,608,280 people in United States, concentrated in California and Texas.

What is the gender split and age of Rave fans?

49.6% of Rave fans are female, 50.4% are male, with an average age of 35.6 years.

Which brands do Rave fans like most?

Rave fans show strongest brand affinity for Home construction (5.55×), Harlow (22.02×), and Mathcore (12.29×) over the country average.

Where do Rave fans live in United States?

Rave fans in United States are most concentrated in California (reach 2,774,887), Texas (reach 1,845,840), and Florida (reach 1,223,145). These three regions account for the largest share of the active audience.

What other brands do Rave fans also like?

Beyond Rave itself, the audience over-indexes on Harlow (22.02×), Mathcore (12.29×), Goop (7.99×), and Elsword (23.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.