A data profile of the people who buy, follow and care about Rave in United Kingdom — modelled from more than twelve digital signal sources. Rave has an estimated audience of 4,625,264 people in United Kingdom.
The average Rave fan in United Kingdom is 38.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Deep house, Wikipedia, Electronic dance music, with strongest over-indexing on Deep house (4.84× the country average).
Demographically, the Rave audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Rave fan in United Kingdom is balanced, around 38.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deep house.
The key figures that characterise the Rave profile in United Kingdom.
50.4% are female, 49.6% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 38.1 |
| Estimated audience size | 4,625,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Rave audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.3% |
| United Kingdom | 7.8% |
| Germany | 5.9% |
Where the Rave audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.59× | |
| 02 | Wales | ~400K | 1.41× | |
| 03 | Scotland | ~500K | 1.28× | |
| 04 | Northern Ireland | ~200K | 1.17× | |
| 05 | West Midlands | ~200K | 0.84× | |
| 06 | Yorkshire and the Humber | ~300K | 0.78× | |
| 07 | North East | ~100K | 0.74× | |
| 08 | East of England | ~300K | 0.73× | |
| 09 | South West | ~200K | 0.66× | |
| 10 | South East | ~400K | 0.62× | |
| 11 | East Midlands | ~200K | 0.60× | |
| 12 | North West | ~200K | 0.40× |
The strongest cross-interests of the Rave audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep house | Music & Radio | 4.84× | ||
| 02 | Italo disco | Music & Radio | 4.20× | ||
| 03 | Resident Advisor | Music & Radio | 3.61× | ||
| 04 | FootAsylum | Fashion & Accessoires | 3.19× | ||
| 05 | La Roche-Posay | Beauty & Wellness | 3.06× | ||
| 06 | Electronic dance music | Music & Radio | 2.27× | ||
| 07 | Calvin Klein | Fashion & Accessoires | 2.24× | ||
| 08 | Dance music | Music & Radio | 2.09× | ||
| 09 | Diabetes mellitus awareness | Health | 1.95× | ||
| 10 | Internet celebrity | Internet & Social Media | 1.90× | ||
| 11 | Wikipedia | Internet & Social Media | 1.89× | ||
| 12 | Drinking establishment | Food & Beverages | 1.89× | ||
| 13 | Balenciaga | Fashion & Accessoires | 1.83× | ||
| 14 | Sketch comedy | Movies & TV | 1.75× | ||
| 15 | Urban Outfitters | Shopping | 1.68× | ||
| 16 | Kitchenware | Home & Garden | 1.65× | ||
| 17 | Hot tub | Home & Garden | 1.58× | ||
| 18 | Satire | Literature | 1.56× | ||
| 19 | Betfair | Games | 1.52× | ||
| 20 | Dunelm | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.46× | |
| Extroversion | THRILL | 1.23× | |
| Individualism | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.76× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.84× |
Rave has an estimated audience of 4,625,264 people in United Kingdom, concentrated in England and Scotland.
50.4% of Rave fans are female, 49.6% are male, with an average age of 38.1 years.
Rave fans show strongest brand affinity for Deep house (4.84×), Wikipedia (1.89×), and Electronic dance music (2.27×) over the country average.
Rave fans in United Kingdom are most concentrated in England (reach ~3.5M), Scotland (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Rave itself, the audience over-indexes on Wikipedia (1.89×), Electronic dance music (2.27×), Dance music (2.09×), and Dunelm (1.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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