A data profile of the people who buy, follow and care about Rave in Spain — modelled from more than twelve digital signal sources. Rave has an estimated audience of 2,054,614 people in Spain.
Rave has an estimated audience of 2,054,614 people in Spain. 43.6% are female, 56.4% are male, average age 37.4. Top brand affinities: Deep house, Electronic dance music, Resident Advisor, Music festivals, Coches.net.
Top brand affinities include Deep house, Electronic dance music, Resident Advisor, with strongest over-indexing on Deep house (7.7× the country average).
Demographically, the Rave audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Individualism, Tradition.
The typical Rave fan in Spain is more male, around 37.4 years old, with strong Individualism tendencies and a notable affinity for Deep house.
The key figures that characterise the Rave profile in Spain.
43.6% are female, 56.4% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 37.4 |
| Estimated audience size | 2,054,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Rave audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.3% |
| United Kingdom | 7.8% |
| Germany | 5.9% |
The strongest cross-interests of the Rave audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paul Kalkbrenner | Music & Radio | 16.01× | ||
| 02 | Nina Kraviz | Music & Radio | 10.63× | ||
| 03 | Resident Advisor | Music & Radio | 9.50× | ||
| 04 | Berghain | Music & Radio | 8.18× | ||
| 05 | Deep house | Music & Radio | 7.70× | ||
| 06 | Tomorrowland | Music & Radio | 5.10× | ||
| 07 | Electronic dance music | Music & Radio | 4.99× | ||
| 08 | S.S.C. Napoli | Sports | 4.30× | ||
| 09 | Rayo Vallecano | Travel & Leisure | 2.79× | ||
| 10 | Music festivals | Music & Radio | 2.46× | ||
| 11 | A.C. Milan | Sports | 2.39× | ||
| 12 | Dance music | Music & Radio | 2.31× | ||
| 13 | Livemusic | Music & Radio | 2.27× | ||
| 14 | Local food | Food & Beverages | 2.08× | ||
| 15 | Manchester City F.C. | Sports | 2.08× | ||
| 16 | El Mueble | Home & Garden | 1.80× | ||
| 17 | Coches.net | Cars & Mobility | 1.76× | ||
| 18 | Innovation | Business & Career | 1.73× | ||
| 19 | Nightclubs | Music & Radio | 1.57× | ||
| 20 | Distilled beverage | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.47× | |
| Tradition | CONSERVATISM | 1.44× | |
| Risk Appetite | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.60× | |
| Quality Awareness | PREMIUM | 0.63× | |
| Creativity | OPEN | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Rave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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