A data profile of the people who buy, follow and care about Rave in Brazil — modelled from more than twelve digital signal sources. Rave has an estimated audience of 2,076,661 people in Brazil.
Rave has an estimated audience of 2,076,661 people in Brazil. 48.8% are female, 51.2% are male, average age 35.0. Top brand affinities: Deep house, Esporte Clube Bahia, Festival, WebMotors, Nightclubs.
Top brand affinities include Deep house, Esporte Clube Bahia, Festival, with strongest over-indexing on Deep house (9.38× the country average).
Demographically, the Rave audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Rave fan in Brazil is balanced, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deep house.
The key figures that characterise the Rave profile in Brazil.
48.8% are female, 51.2% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 35.0 |
| Estimated audience size | 2,076,661 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Rave audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.7% |
| United Kingdom | 7.9% |
| Germany | 6.0% |
The strongest cross-interests of the Rave audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep house | Music & Radio | 9.38× | ||
| 02 | Sublime (band) | Music & Radio | 4.36× | ||
| 03 | Rick and Morty | Movies & TV | 2.33× | ||
| 04 | Vikings (TV series) | Movies & TV | 2.23× | ||
| 05 | Festival | Music & Radio | 2.06× | ||
| 06 | Reggaeton | Music & Radio | 1.95× | ||
| 07 | One Piece | Movies & TV | 1.81× | ||
| 08 | Nightclubs | Music & Radio | 1.71× | ||
| 09 | Bad Bunny | Music & Radio | 1.64× | ||
| 10 | Esporte Clube Bahia | Sports | 1.61× | ||
| 11 | Epic Games | Games | 1.60× | ||
| 12 | Reggae | Music & Radio | 1.59× | ||
| 13 | Millie Bobby Brown | Movies & TV | 1.58× | ||
| 14 | Public transport | Cars & Mobility | 1.56× | ||
| 15 | Tinder | Internet & Social Media | 1.56× | ||
| 16 | Game of Thrones | Movies & TV | 1.55× | ||
| 17 | Henrique e Juliano | Music & Radio | 1.54× | ||
| 18 | iCarros | Cars & Mobility | 1.54× | ||
| 19 | Betfair | Games | 1.52× | ||
| 20 | WebMotors | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.70× | |
| Risk Appetite | THRILL | 1.36× | |
| Individualism | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.55× | |
| Need for Security | CONSERVATISM | 0.57× | |
| Creativity | OPEN | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Rave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.