Smartglasses Audience in United States

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Smartglasses has an estimated audience of 726,092 people in United States. 30.1% are female, 69.9% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Sunglass Hut, Owen Wilson, Yahoo!奇摩名人娛樂, Plan B (musician), Costa Sunglasses.

The average Smartglasses fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sunglass Hut, Owen Wilson, Yahoo!奇摩名人娛樂, with strongest over-indexing on Sunglass Hut (21.6× the country average). Demographically, the Smartglasses audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Smartglasses fans

Demographic split for Smartglasses audience in United States
MetricValue
Female30.1%
Male69.9%
Average age39.5
Estimated audience size726,092

Audience persona

The typical Smartglasses fan in United States is more male, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sunglass Hut.

Top regions in United States

Top regions ranked by reach for Smartglasses in United States
RegionReachAffinity
California97,3021.22×
Texas71,5261.15×
Florida55,7121.13×
New York42,8751.06×
Georgia27,1661.21×
Illinois22,5880.93×
North Carolina22,1551.01×
Pennsylvania21,1130.86×
New Jersey20,7521.12×
Virginia20,5911.16×
Ohio18,0690.81×
Washington16,6331.14×
Michigan15,5660.82×
Tennessee14,9331.03×
Maryland14,3411.15×
Massachusetts12,4750.87×
Arizona12,4260.84×
Missouri11,2650.96×
Indiana11,2570.85×
South Carolina10,7830.99×
Alabama10,1791×
Louisiana9,8411.05×
Colorado9,7740.85×
Kentucky8,8330.97×
Minnesota8,3000.8×
Wisconsin7,7420.71×
Oklahoma7,2660.9×
Oregon7,2170.87×
Nevada7,1481.02×
Connecticut7,0340.97×
Mississippi6,3951.07×
Arkansas5,6810.95×
Utah3,9860.61×
New Mexico3,5860.98×
Kansas3,5640.62×
Iowa3,3830.57×
Hawaii3,2241.03×
Idaho3,0000.82×
Nebraska2,7850.76×
West Virginia2,6400.78×
New Hampshire2,5100.88×
Alaska2,4321.57×
Washington, District of Columbia2,4031.1×
Delaware2,1701.08×
Montana2,1201.05×
Rhode Island2,1000.91×
Maine2,0990.81×
South Dakota2,0921.25×
North Dakota2,0371.37×
Wyoming1,9711.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smartglasses audience
BrandAffinityCategory
Sunglass Hut21.6×Fashion & Accessoires
Owen Wilson12.53×Movies & TV
Yahoo!奇摩名人娛樂3.52×Internet & Social Media
Plan B (musician)10.82×Music & Radio
Costa Sunglasses24.54×Fashion & Accessoires
Augmented reality8.46×Technology & Electronics
Mr. Wonderful35.31×Music & Radio
Vibraphone5.92×Music & Radio
Cateye21.9×Cars & Mobility
Spirituality3.09×Health
Oakley8.64×Fashion & Accessoires
Social networking service2.33×Technology & Electronics
Hawkers Co.31.31×Fashion & Accessoires
Emmy Rossum9.03×Movies & TV
Orlando Bloom8.11×Movies & TV
Meditation2.46×Health
RC Lens23.22×Sports
Seven (Korean singer)10.73×Music & Radio
Virtue2.19×Politics & Society
Southwestern University (Philippines)39.44×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smartglasses audience
TraitClusterScore
Early Adopter MentalityPOWER3.28
Luxury OrientationPREMIUM1.74
IndividualismJOY1.62
Need for SecurityCONSERVATISM1.61
Risk AppetiteTHRILL1.55
PatriotismCONSERVATISM1.53

Worldwide distribution

Worldwide audience distribution share by country for Smartglasses
CountryShare
United States24.1%
South Korea18.4%
Romania9.8%

See Smartglasses audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Smartglasses have in United States?

Smartglasses has an estimated audience of 726,092 people in United States, concentrated in California and Texas.

What is the gender split and age of Smartglasses fans?

30.1% of Smartglasses fans are female, 69.9% are male, with an average age of 39.5 years.

Which brands do Smartglasses fans like most?

Smartglasses fans show strongest brand affinity for Sunglass Hut (21.6×), Owen Wilson (12.53×), and Yahoo!奇摩名人娛樂 (3.52×) over the country average.

Where do Smartglasses fans live in United States?

Smartglasses fans in United States are most concentrated in California (reach 97,302), Texas (reach 71,526), and Florida (reach 55,712). These three regions account for the largest share of the active audience.

What other brands do Smartglasses fans also like?

Beyond Smartglasses itself, the audience over-indexes on Owen Wilson (12.53×), Yahoo!奇摩名人娛樂 (3.52×), Plan B (musician) (10.82×), and Costa Sunglasses (24.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smartglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.