Rascasse Audience Intelligence

Smartglasses Audience in United States

A data profile of the people who buy, follow and care about Smartglasses in United States — modelled from more than twelve digital signal sources. Smartglasses has an estimated audience of 726,092 people in United States.

#41among Tech trend in United States#9913among Topic in United States#859in Technology & Electronics

The average Smartglasses fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sunglass Hut, Owen Wilson, Plan B (musician), with strongest over-indexing on Sunglass Hut (21.6× the country average).

Demographically, the Smartglasses audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smartglasses fan in United States is more male, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Sunglass Hut.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smartglasses profile in United States.

Audience size
726K
in United States
Gender
30.1%♀
69.9% male
Age
39.5
average years
Country rank
#29244
Topic in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smartglasses fans

30.1% are female, 69.9% are male, average age 39.5.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Smartglasses audience in United States
MetricValue
Female30.1%
Male69.9%
Average age39.5
Estimated audience size726,092
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Smartglasses audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4921%
50+19%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Smartglasses audience comes from United States.

Worldwide audience distribution share by country for Smartglasses
CountryShare
United States24.1%
South Korea18.4%
Romania9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smartglasses audience in United States is strongest.

Fig. 05

Top regions by affinity

Smartglasses fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.40×
02Florida~60K1.31×
03Georgia~30K1.31×
04Washington~20K1.28×
05New Jersey~20K1.23×
06Texas~80K1.21×
07New York~50K1.19×
08Hawaii~4K1.18×
09Nevada~8K1.15×
10Virginia~20K1.12×
11Maryland~10K1.11×
12Louisiana~10K1.10×
13North Carolina~20K1.07×
14Tennessee~20K1.07×
15Mississippi~6K1.06×
16Washington, District of Columbia~2K1.05×
17Alaska~2K1.05×
18Delaware~2K1.04×
19North Dakota~2K1.04×
20Alabama~10K1.03×
21Illinois~20K1.02×
22Connecticut~7K1.02×
23Vermont~1K1.02×
24South Carolina~10K1.00×
25South Dakota~2K1.00×
26Arizona~10K0.99×
27New Mexico~4K0.99×
28Rhode Island~2K0.98×
29Missouri~10K0.96×
30Arkansas~6K0.96×
31Montana~2K0.96×
32Massachusetts~10K0.95×
33New Hampshire~3K0.95×
34Michigan~20K0.93×
35Colorado~10K0.93×
36Oklahoma~7K0.93×
37Utah~6K0.93×
38West Virginia~3K0.93×
39Pennsylvania~20K0.92×
40Indiana~10K0.92×
41Kentucky~8K0.92×
42Oregon~8K0.92×
43Idaho~3K0.92×
44Maine~2K0.92×
45Nebraska~3K0.91×
46Ohio~20K0.90×
47Kansas~5K0.88×
48Iowa~5K0.87×
49Minnesota~9K0.86×
50Wisconsin~9K0.85×
Fig. 06

Affinity by region

Affinity by region — Smartglasses, United States
0.85×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smartglasses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smartglasses audience
#·InterestCategoryAffinity×
01Southwestern University (Philippines)Business & Career39.44×
02Mr. WonderfulMusic & Radio35.31×
03Hawkers Co.Fashion & Accessoires31.31×
04Costa SunglassesFashion & Accessoires24.54×
05RC LensSports23.22×
06CateyeCars & Mobility21.90×
07Sunglass HutFashion & Accessoires21.60×
08Owen WilsonMovies & TV12.53×
09Plan B (musician)Music & Radio10.82×
10Seven (Korean singer)Music & Radio10.73×
11Emmy RossumMovies & TV9.03×
12OakleyFashion & Accessoires8.64×
13Augmented realityTechnology & Electronics8.46×
14Orlando BloomMovies & TV8.11×
15VibraphoneMusic & Radio5.92×
16GeoGuessrInternet & Social Media3.63×
17SpiritualityHealth3.09×
18MeditationHealth2.46×
19Social networking serviceTechnology & Electronics2.33×
20VirtuePolitics & Society2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smartglasses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smartglasses audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.11×
MindfulnessBALANCE1.10×
Early Adopter MentalityPOWER1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smartglasses audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.91×
Community OrientationOPEN0.93×
IndulgenceJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smartglasses have in United States?

Smartglasses has an estimated audience of 726,092 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smartglasses fans?

30.1% of Smartglasses fans are female, 69.9% are male, with an average age of 39.5 years.

03

Which brands do Smartglasses fans like most?

Smartglasses fans show strongest brand affinity for Sunglass Hut (21.6×), Owen Wilson (12.53×), and Plan B (musician) (10.82×) over the country average.

04

Where do Smartglasses fans live in United States?

Smartglasses fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Smartglasses fans also like?

Beyond Smartglasses itself, the audience over-indexes on Owen Wilson (12.53×), Plan B (musician) (10.82×), Costa Sunglasses (24.54×), and Augmented reality (8.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Smartglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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