Mr. Wonderful Audience in United States

Mr. Wonderful logo

Mr. Wonderful has an estimated audience of 343,919 people in United States. 61.2% are female, 38.8% are male, average age 30.7. Top regions: Ohio, California, Texas. Top brand affinities: Voice of the Martyrs, Staycation, UK garage, Knauf Insulation, Horeca.

The average Mr. Wonderful fan in United States is 30.7 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include Voice of the Martyrs, Staycation, UK garage, with strongest over-indexing on Voice of the Martyrs (42.17× the country average). Demographically, the Mr. Wonderful audience skews more female with an average age of 30.7, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Record label

Demographics of Mr. Wonderful fans

Demographic split for Mr. Wonderful audience in United States
MetricValue
Female61.2%
Male38.8%
Average age30.7
Estimated audience size343,919

Audience persona

The typical Mr. Wonderful fan in United States is more female, around 30.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Voice of the Martyrs.

Top regions in United States

Top regions ranked by reach for Mr. Wonderful in United States
RegionReachAffinity
Ohio63,2005.97×
California36,5680.97×
Texas27,8720.94×
Florida26,3401.13×
New York24,2601.26×
Pennsylvania12,5621.08×
Illinois12,4901.09×
New Jersey10,8841.24×
Georgia9,8480.93×
North Carolina8,9660.87×
Michigan8,8890.99×
Massachusetts8,8451.31×
Virginia8,4101×
Arizona6,6000.94×
Tennessee6,1790.9×
Washington6,0470.88×
Indiana5,3390.85×
Missouri4,8290.87×
Maryland4,7800.81×
Wisconsin4,7440.92×
Colorado4,6660.86×
Minnesota4,5810.93×
South Carolina4,4060.85×
Connecticut3,9831.15×
Alabama3,6670.76×
Kentucky3,4670.8×
Louisiana3,4520.78×
Oregon3,1900.81×
Oklahoma3,0340.79×
Nevada3,0120.91×
Utah2,7870.91×
Iowa2,4550.87×
Kansas2,2560.83×
Arkansas1,9740.7×
Mississippi1,7900.63×
Nebraska1,5670.91×
West Virginia1,4770.92×
New Hampshire1,4721.09×
Idaho1,2980.75×
Washington, District of Columbia1,1831.14×
Maine1,0800.88×
Hawaii1,0510.71×
New Mexico1,0330.6×
Rhode Island1,0050.92×
North Dakota8861.25×
Delaware7980.84×
Montana7570.79×
South Dakota6040.76×
Vermont4660.77×
Alaska3920.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mr. Wonderful audience
BrandAffinityCategory
Voice of the Martyrs42.17×Politics & Society
Staycation6.83×Home & Garden
UK garage10.82×Music & Radio
Knauf Insulation50.34×Business & Career
Horeca20×Travel & Leisure
Sydney Evan32.61×Fashion & Accessoires
Nebraska Cornhuskers football3.81×Sports
Hooked on Phonics10.86×Kids & Family
Fairy godmother7.26×Literature
Johns Hopkins School of Nursing13.23×Business & Career
Home equity1.6×Home & Garden
Hauptschule11.27×Kids & Family
JDSU2.19×Business & Career
Jesse Plemons2.38×Movies & TV
Electrolyte3.22×Health
Eddie George7.43×Sports
Glossier3.47×Beauty & Wellness
Home staging3.14×Home & Garden
Governor of Michigan4.39×Politics & Society
Eurail12.16×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mr. Wonderful audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.74
Risk AppetiteTHRILL1.47
Early Adopter MentalityPOWER1.38
Luxury OrientationPREMIUM1.37
PatriotismCONSERVATISM1.36
Urban LifestyleOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Mr. Wonderful
CountryShare
Spain38.6%
United States25.9%
Portugal8.2%

See Mr. Wonderful audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Mr. Wonderful have in United States?

Mr. Wonderful has an estimated audience of 343,919 people in United States, concentrated in Ohio and California.

What is the gender split and age of Mr. Wonderful fans?

61.2% of Mr. Wonderful fans are female, 38.8% are male, with an average age of 30.7 years.

Which brands do Mr. Wonderful fans like most?

Mr. Wonderful fans show strongest brand affinity for Voice of the Martyrs (42.17×), Staycation (6.83×), and UK garage (10.82×) over the country average.

Where do Mr. Wonderful fans live in United States?

Mr. Wonderful fans in United States are most concentrated in Ohio (reach 63,200), California (reach 36,568), and Texas (reach 27,872). These three regions account for the largest share of the active audience.

What other brands do Mr. Wonderful fans also like?

Beyond Mr. Wonderful itself, the audience over-indexes on Staycation (6.83×), UK garage (10.82×), Knauf Insulation (50.34×), and Horeca (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mr. Wonderful. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.