Knockaround Sunglasses Audience in United States

Knockaround Sunglasses logo

Knockaround Sunglasses has an estimated audience of 292,966 people in United States. 46.2% are female, 53.8% are male, average age 36.5. Top regions: California, Florida, Texas. Top brand affinities: Historic site, Vocal harmony, Goop, Voice of the Martyrs, Dog breed.

The average Knockaround Sunglasses fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Historic site, Vocal harmony, Goop, with strongest over-indexing on Historic site (14.82× the country average). Demographically, the Knockaround Sunglasses audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Demographics of Knockaround Sunglasses fans

Demographic split for Knockaround Sunglasses audience in United States
MetricValue
Female46.2%
Male53.8%
Average age36.5
Estimated audience size292,966

Audience persona

The typical Knockaround Sunglasses fan in United States is balanced, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Knockaround Sunglasses in United States
RegionReachAffinity
California28,8840.9×
Florida20,3491.03×
Texas18,1780.72×
New York14,5070.89×
Pennsylvania11,0011.12×
North Carolina9,9041.12×
Illinois8,7570.9×
Ohio8,6750.96×
Georgia7,7520.86×
Michigan7,7191.01×
Virginia7,5841.06×
New Jersey6,9360.93×
Colorado6,8121.48×
Massachusetts6,0871.05×
Tennessee6,0031.02×
Washington5,7390.98×
South Carolina5,6631.28×
Indiana5,4221.01×
Missouri5,3131.13×
Arizona4,8730.81×
Maryland4,7430.94×
Wisconsin4,7361.07×
Alabama4,0380.99×
Minnesota3,9950.95×
Oregon3,2640.97×
Connecticut3,1611.08×
Kentucky3,0570.83×
Louisiana2,9540.78×
Oklahoma2,8140.86×
Utah2,6441.01×
Kansas2,4701.07×
Iowa2,3140.96×
Nevada2,2220.78×
Arkansas2,0930.87×
Mississippi1,8510.77×
Idaho1,7641.2×
New Hampshire1,4881.29×
Maine1,4631.39×
Nebraska1,4570.99×
Hawaii1,3481.07×
New Mexico1,2260.83×
West Virginia1,1460.84×
Montana1,0571.3×
Delaware8911.1×
Rhode Island8560.92×
Washington, District of Columbia7860.89×
Alaska7281.16×
Vermont7071.37×
South Dakota5070.75×
North Dakota4350.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knockaround Sunglasses audience
BrandAffinityCategory
Historic site14.82×Arts & Culture
Vocal harmony10.42×Music & Radio
Goop11.15×Internet & Social Media
Voice of the Martyrs29.65×Politics & Society
Dog breed2.25×Pets & Animals
Fairy godmother13.66×Literature
Grinch6.64×Movies & TV
Governor of Michigan12.18×Politics & Society
Elsword26.47×Games
Mathcore12.72×Music & Radio
Home construction1.96×Home & Garden
Cherish (group)14.56×Music & Radio
Hardik Pandya18.69×Sports
Hipster11.72×Politics & Society
Horror punk12.91×Music & Radio
Alaska2×Travel & Leisure
Home equity2.26×Home & Garden
Stamp collecting5.12×Home & Garden
Harlow12.59×Travel & Leisure
TV Fanatic11.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knockaround Sunglasses audience
TraitClusterScore
SustainabilityBALANCE1.95
Luxury OrientationPREMIUM1.79
Early Adopter MentalityPOWER1.67
Design AffinityPREMIUM1.59
IndulgenceJOY1.55
ExtroversionTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Knockaround Sunglasses
CountryShare
United States87.8%
United Kingdom4.5%
Canada3.3%

See Knockaround Sunglasses audiences in other countries

More Eyewear audiences in United States

Frequently asked questions

How many fans does Knockaround Sunglasses have in United States?

Knockaround Sunglasses has an estimated audience of 292,966 people in United States, concentrated in California and Florida.

What is the gender split and age of Knockaround Sunglasses fans?

46.2% of Knockaround Sunglasses fans are female, 53.8% are male, with an average age of 36.5 years.

Which brands do Knockaround Sunglasses fans like most?

Knockaround Sunglasses fans show strongest brand affinity for Historic site (14.82×), Vocal harmony (10.42×), and Goop (11.15×) over the country average.

Where do Knockaround Sunglasses fans live in United States?

Knockaround Sunglasses fans in United States are most concentrated in California (reach 28,884), Florida (reach 20,349), and Texas (reach 18,178). These three regions account for the largest share of the active audience.

What other brands do Knockaround Sunglasses fans also like?

Beyond Knockaround Sunglasses itself, the audience over-indexes on Vocal harmony (10.42×), Goop (11.15×), Voice of the Martyrs (29.65×), and Dog breed (2.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knockaround Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.