Rascasse Audience Intelligence

Knockaround Sunglasses Target Market in United States

A data profile of the people who buy, follow and care about Knockaround Sunglasses in United States — modelled from more than twelve digital signal sources. Knockaround Sunglasses has an estimated audience of 345,921 people in United States.

#12among Eyewear in United States#4643among Brand in United States#1514in Fashion & Accessoires

The average Knockaround Sunglasses fan in United States is 36.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Costa Sunglasses, Sunglass Hut, A History of Violence, with strongest over-indexing on Costa Sunglasses (75.11× the country average).

Demographically, the Knockaround Sunglasses audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knockaround Sunglasses fan in United States is balanced, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Costa Sunglasses.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knockaround Sunglasses profile in United States.

Audience size
346K
in United States
Gender
46.2%♀
53.8% male
Age
36.5
average years
Country rank
#44908
Brand in United States
Fig. 01

Search interest · 12-month trend

+233%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Knockaround Sunglasses

46.2% are female, 53.8% are male, average age 36.5.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Knockaround Sunglasses audience in United States
MetricValue
Female46.2%
Male53.8%
Average age36.5
Estimated audience size345,921
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Knockaround Sunglasses audience in United States
Age bracketShare%
16-1919%
20-2925%
30-3927%
40-4918%
50+10%
Fig. 04

Worldwide distribution

88.9%

of the worldwide Knockaround Sunglasses audience comes from United States.

Worldwide audience distribution share by country for Knockaround Sunglasses
CountryShare
United States88.9%
United Kingdom4.0%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knockaround Sunglasses audience in United States is strongest.

Fig. 05

Top regions by affinity

Knockaround Sunglasses customers by region in United States
#RegionReachAffinity×
01Maine~1K1.32×
02Colorado~6K1.29×
03New Hampshire~1K1.26×
04South Carolina~5K1.25×
05Montana<1K1.20×
06Vermont<1K1.20×
07Pennsylvania~10K1.14×
08North Carolina~10K1.13×
09Florida~20K1.10×
10Tennessee~6K1.10×
11Alabama~5K1.10×
12Connecticut~3K1.10×
13Idaho~2K1.08×
14Delaware<1K1.07×
15Virginia~7K1.05×
16Missouri~5K1.04×
17Hawaii~1K1.04×
18Massachusetts~6K1.03×
19Wisconsin~4K1.02×
20Kansas~2K1.01×
21Oregon~3K1.00×
22Alaska<1K1.00×
23Ohio~9K0.99×
24West Virginia~1K0.99×
25Rhode Island<1K0.99×
26Iowa~2K0.97×
27Minnesota~4K0.96×
28Arkansas~2K0.96×
29Michigan~7K0.95×
30Indiana~5K0.95×
31Kentucky~3K0.94×
32Nebraska~1K0.94×
33Washington, District of Columbia<1K0.94×
34Oklahoma~3K0.93×
35Washington~5K0.92×
36Maryland~5K0.92×
37Utah~2K0.92×
38North Dakota<1K0.92×
39New Jersey~7K0.91×
40South Dakota<1K0.91×
41Mississippi~2K0.90×
42Louisiana~3K0.89×
43New Mexico~1K0.89×
44California~30K0.88×
45Georgia~8K0.88×
46Illinois~8K0.85×
47New York~10K0.84×
48Arizona~5K0.83×
49Nevada~2K0.82×
50Texas~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Knockaround Sunglasses, United States
0.75×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knockaround Sunglasses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knockaround Sunglasses audience
#·InterestCategoryAffinity×
01Costa SunglassesFashion & Accessoires75.11×
02A History of ViolenceMovies & TV49.51×
03Hawkers Co.Fashion & Accessoires29.46×
04Maui JimFashion & Accessoires28.23×
05Sunglass HutFashion & Accessoires26.06×
06SmartglassesTechnology & Electronics23.28×
07pagani automobiliCars & Mobility20.97×
08Fernando AlonsoSports20.00×
09CateyeCars & Mobility18.08×
10Mikaela ShiffrinSports14.65×
11Henry ScheinHealth14.53×
12OakleyFashion & Accessoires11.73×
13White wineFood & Beverages6.00×
14BlenderHome & Garden5.11×
15Red wineFood & Beverages4.81×
16Ray-BanFashion & Accessoires4.81×
17EyewearFashion & Accessoires4.36×
18PianoMusic & Radio2.36×
19SunglassesFashion & Accessoires2.27×
20TattoosFashion & Accessoires1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knockaround Sunglasses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knockaround Sunglasses audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.94×
IndulgenceJOY1.93×
Family OrientationCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knockaround Sunglasses audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
TraditionCONSERVATISM0.78×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Knockaround Sunglasses's target market in United States?

Knockaround Sunglasses's target market in United States covers an estimated 345,921 people, concentrated in California and Florida.

02

What is the gender split and age of Knockaround Sunglasses customers?

46.2% of the Knockaround Sunglasses audience are female, 53.8% are male, with an average age of 36.5 years.

03

Which brands do Knockaround Sunglasses fans like most?

Knockaround Sunglasses fans show strongest brand affinity for Costa Sunglasses (75.11×), Sunglass Hut (26.06×), and A History of Violence (49.51×) over the country average.

04

Where do Knockaround Sunglasses fans live in United States?

Knockaround Sunglasses fans in United States are most concentrated in California (reach ~30K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Knockaround Sunglasses fans also like?

Beyond Knockaround Sunglasses itself, the audience over-indexes on Sunglass Hut (26.06×), A History of Violence (49.51×), Maui Jim (28.23×), and Oakley (11.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Eyewear audiences in United States

See Knockaround Sunglasses audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Knockaround Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →