Oakley, California Audience in United States

Oakley, California has an estimated audience of 269,373 people in United States. 46.7% are female, 53.3% are male, average age 37.2. Top regions: California, Texas, Utah. Top brand affinities: Google Maps, Indeed.com, Apple Store, Owen Wilson, Enterprise Rent-A-Car.

The average Oakley, California fan in United States is 37.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Utah. Top brand affinities include Google Maps, Indeed.com, Apple Store, with strongest over-indexing on Google Maps (8.94× the country average). Demographically, the Oakley, California audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Oakley, California fans

Demographic split for Oakley, California audience in United States
MetricValue
Female46.7%
Male53.3%
Average age37.2
Estimated audience size269,373

Audience persona

The typical Oakley, California fan in United States is balanced, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Oakley, California in United States
RegionReachAffinity
California202,0309.33×
Texas17,1500.74×
Utah9,9784.14×
Nevada7,5342.89×
Florida7,2500.4×
Arizona6,6621.21×
Oregon6,6052.14×
Washington6,1161.13×
New York5,9380.39×
Ohio4,3950.53×
Illinois4,1640.46×
Georgia3,9280.47×
Kansas3,5281.66×
Idaho3,4052.52×
Virginia3,1850.49×
Pennsylvania2,8890.32×
Colorado2,8820.68×
North Carolina2,7720.34×
Tennessee2,4530.45×
New Jersey2,2430.33×
Missouri2,1210.49×
Massachusetts2,0720.39×
Michigan2,0190.29×
Hawaii1,9171.66×
Indiana1,8250.37×
Oklahoma1,5940.53×
Maryland1,5840.34×
Louisiana1,5600.45×
Minnesota1,5450.4×
Kentucky1,5000.44×
Alabama1,3860.37×
Wisconsin1,2830.32×
South Carolina1,1860.29×
Mississippi1,1170.5×
Arkansas9920.45×
Connecticut8490.31×
West Virginia7900.63×
Alaska7891.37×
Iowa7510.34×
Nebraska6910.51×
Montana6870.92×
South Dakota6791.09×
North Dakota6611.19×
New Hampshire6510.61×
Wyoming6391.6×
New Mexico6340.47×
Rhode Island6290.73×
Maine6280.65×
Vermont6181.31×
Delaware5630.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oakley, California audience
BrandAffinityCategory
Google Maps8.94×Internet & Social Media
Indeed.com7.04×Business & Career
Apple Store11.95×Shopping
Owen Wilson20.91×Movies & TV
Enterprise Rent-A-Car8.71×Cars & Mobility
Costa Sunglasses49.05×Fashion & Accessoires
Capital One5.23×Business & Career
Google News7.52×News
Sunglass Hut19.63×Fashion & Accessoires
CarGurus6.66×Cars & Mobility
Honda Motorcycles19.73×Cars & Mobility
Jollibee11.93×Food & Beverages
Aaron Rodgers6.88×Sports
Novak Djokovic13.96×Sports
Planet Fitness4.05×Sports
Zac Efron9.4×Movies & TV
DuckDuckGo8.83×Internet & Social Media
Beetlejuice4.71×Movies & TV
ICloud8.89×Technology & Electronics
StubHub8.47×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oakley, California audience
TraitClusterScore
IndulgenceJOY1.33
Pet OwnershipJOY1.31
Luxury OrientationPREMIUM1.22
Design AffinityPREMIUM1.2
Risk AppetiteTHRILL1.14
TravellingTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Oakley, California
CountryShare
Japan15.2%
United States13.0%
Italy12.7%

See Oakley, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Oakley, California have in United States?

Oakley, California has an estimated audience of 269,373 people in United States, concentrated in California and Texas.

What is the gender split and age of Oakley, California fans?

46.7% of Oakley, California fans are female, 53.3% are male, with an average age of 37.2 years.

Which brands do Oakley, California fans like most?

Oakley, California fans show strongest brand affinity for Google Maps (8.94×), Indeed.com (7.04×), and Apple Store (11.95×) over the country average.

Where do Oakley, California fans live in United States?

Oakley, California fans in United States are most concentrated in California (reach 202,030), Texas (reach 17,150), and Utah (reach 9,978). These three regions account for the largest share of the active audience.

What other brands do Oakley, California fans also like?

Beyond Oakley, California itself, the audience over-indexes on Indeed.com (7.04×), Apple Store (11.95×), Owen Wilson (20.91×), and Enterprise Rent-A-Car (8.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oakley, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.