Rascasse Audience Intelligence

Oakley, California Audience in United States

A data profile of the people who buy, follow and care about Oakley, California in United States — modelled from more than twelve digital signal sources. Oakley, California has an estimated audience of 269,373 people in United States.

#413among Department store in United States#6210among POI in United States#4292in Travel & Leisure

The average Oakley, California fan in United States is 37.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include pagani automobili, Costa Sunglasses, Sunglass Hut, with strongest over-indexing on pagani automobili (121.86× the country average).

Demographically, the Oakley, California audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oakley, California fan in United States is balanced, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for pagani automobili.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oakley, California profile in United States.

Audience size
269K
in United States
Gender
46.7%♀
53.3% male
Age
37.2
average years
Country rank
#51034
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oakley, California fans

46.7% are female, 53.3% are male, average age 37.2.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Oakley, California audience in United States
MetricValue
Female46.7%
Male53.3%
Average age37.2
Estimated audience size269,373
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Oakley, California audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4919%
50+16%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Oakley, California audience comes from United States.

Worldwide audience distribution share by country for Oakley, California
CountryShare
Japan15.2%
United States13.0%
Italy12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oakley, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Oakley, California fans by region: top regions in United States
#RegionReachAffinity×
01California~200K10.19×
02Utah~7K2.82×
03Nevada~5K1.82×
04Idaho~2K1.69×
05Oregon~4K1.44×
06Kansas~3K1.37×
07Hawaii~1K1.13×
08Washington~6K1.10×
09Arizona~6K1.09×
10Alaska<1K1.08×
11Vermont<1K1.03×
12North Dakota<1K1.02×
13South Dakota<1K1.01×
14Montana<1K1.00×
15West Virginia~1K0.97×
16Maine<1K0.97×
17Rhode Island<1K0.97×
18Delaware<1K0.97×
19New Hampshire~1K0.96×
20Washington, District of Columbia<1K0.96×
21New Mexico~1K0.95×
22Nebraska~1K0.95×
23Mississippi~2K0.94×
24Arkansas~2K0.94×
25Iowa~2K0.93×
26Louisiana~3K0.91×
27Kentucky~3K0.91×
28Oklahoma~3K0.91×
29Connecticut~2K0.91×
30Alabama~3K0.90×
31South Carolina~4K0.89×
32Colorado~4K0.88×
33Wisconsin~4K0.88×
34Missouri~4K0.87×
35Minnesota~3K0.87×
36Indiana~4K0.86×
37Tennessee~5K0.85×
38Maryland~4K0.85×
39Massachusetts~4K0.83×
40Michigan~6K0.81×
41New Jersey~5K0.80×
42Virginia~5K0.80×
43North Carolina~6K0.79×
44Pennsylvania~7K0.78×
45Ohio~6K0.78×
46Georgia~6K0.78×
47Illinois~7K0.75×
48Texas~20K0.69×
49Florida~10K0.67×
50New York~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Oakley, California, United States
0.66×1.00×10.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oakley, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oakley, California audience
#·InterestCategoryAffinity×
01pagani automobiliCars & Mobility121.86×
02Costa SunglassesFashion & Accessoires95.52×
03Sunglass HutFashion & Accessoires25.09×
04Maui JimFashion & Accessoires24.09×
05SmartglassesTechnology & Electronics20.60×
06Julian CasablancasMusic & Radio20.00×
07Pep GuardiolaSports20.00×
08OakleyFashion & Accessoires19.51×
09Roberto CavalliFashion & Accessoires17.13×
10Christian PulisicSports13.82×
11Mikaela ShiffrinSports13.59×
12Eye protectionHealth9.66×
13International educationBusiness & Career9.65×
14Max VerstappenSports8.08×
15Ray-BanFashion & Accessoires7.48×
16Obsessed (2009 film)Movies & TV7.40×
17AutoZoneCars & Mobility2.62×
18Planet FitnessSports2.51×
19SmartphonesTechnology & Electronics1.84×
20Home improvementHome & Garden1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oakley, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oakley, California audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.86×
PatriotismCONSERVATISM1.85×
Need for SecurityCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oakley, California audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
ExtroversionTHRILL0.80×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oakley, California have in United States?

Oakley, California has an estimated audience of 269,373 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oakley, California fans?

46.7% of Oakley, California fans are female, 53.3% are male, with an average age of 37.2 years.

03

Which brands do Oakley, California fans like most?

Oakley, California fans show strongest brand affinity for pagani automobili (121.86×), Costa Sunglasses (95.52×), and Sunglass Hut (25.09×) over the country average.

04

Where do Oakley, California fans live in United States?

Oakley, California fans in United States are most concentrated in California (reach ~200K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Oakley, California fans also like?

Beyond Oakley, California itself, the audience over-indexes on Costa Sunglasses (95.52×), Sunglass Hut (25.09×), Oakley (19.51×), and Obsessed (2009 film) (7.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Oakley, California audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oakley, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →