A data profile of the people who buy, follow and care about Solaris in United States — modelled from more than twelve digital signal sources. Solaris has an estimated audience of 408,568 people in United States.
The average Solaris fan in United States is 34.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sunglass Hut, Liza Minnelli, Alison Brie, with strongest over-indexing on Sunglass Hut (58.99× the country average).
Demographically, the Solaris audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Family Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Solaris fan in United States is more male, around 34.3 years old, with strong Family Orientation tendencies and a notable affinity for Sunglass Hut.
The key figures that characterise the Solaris profile in United States.
39.9% are female, 60.1% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 34.3 |
| Estimated audience size | 408,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 10% |
Where the Solaris audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~6K | 1.38× | |
| 02 | Florida | ~40K | 1.35× | |
| 03 | New York | ~30K | 1.35× | |
| 04 | Colorado | ~8K | 1.31× | |
| 05 | California | ~60K | 1.30× | |
| 06 | Washington, District of Columbia | ~2K | 1.26× | |
| 07 | Washington | ~10K | 1.25× | |
| 08 | Vermont | <1K | 1.21× | |
| 09 | Massachusetts | ~9K | 1.20× | |
| 10 | Texas | ~40K | 1.17× | |
| 11 | Nevada | ~4K | 1.15× | |
| 12 | Connecticut | ~4K | 1.12× | |
| 13 | Alaska | <1K | 1.11× | |
| 14 | Arizona | ~9K | 1.10× | |
| 15 | Kentucky | ~5K | 1.09× | |
| 16 | Utah | ~4K | 1.08× | |
| 17 | New Mexico | ~2K | 1.08× | |
| 18 | Rhode Island | ~1K | 1.08× | |
| 19 | Maine | ~2K | 1.06× | |
| 20 | Wisconsin | ~6K | 1.05× | |
| 21 | New Hampshire | ~2K | 1.03× | |
| 22 | Illinois | ~10K | 1.02× | |
| 23 | Virginia | ~10K | 1.02× | |
| 24 | Indiana | ~7K | 0.99× | |
| 25 | New Jersey | ~10K | 0.97× | |
| 26 | Minnesota | ~5K | 0.96× | |
| 27 | Montana | ~1K | 0.96× | |
| 28 | Pennsylvania | ~10K | 0.95× | |
| 29 | Maryland | ~7K | 0.95× | |
| 30 | Hawaii | ~2K | 0.94× | |
| 31 | Oklahoma | ~4K | 0.92× | |
| 32 | Michigan | ~10K | 0.91× | |
| 33 | Missouri | ~6K | 0.91× | |
| 34 | Idaho | ~2K | 0.91× | |
| 35 | Kansas | ~3K | 0.90× | |
| 36 | Tennessee | ~7K | 0.88× | |
| 37 | Alabama | ~5K | 0.87× | |
| 38 | Louisiana | ~4K | 0.87× | |
| 39 | North Carolina | ~10K | 0.86× | |
| 40 | Georgia | ~10K | 0.85× | |
| 41 | Ohio | ~10K | 0.85× | |
| 42 | Iowa | ~3K | 0.85× | |
| 43 | West Virginia | ~2K | 0.85× | |
| 44 | Arkansas | ~3K | 0.84× | |
| 45 | North Dakota | <1K | 0.83× | |
| 46 | South Carolina | ~5K | 0.81× | |
| 47 | Nebraska | ~2K | 0.81× | |
| 48 | South Dakota | <1K | 0.79× | |
| 49 | Mississippi | ~2K | 0.74× | |
| 50 | Delaware | <1K | 0.71× |
The strongest cross-interests of the Solaris audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunglass Hut | Fashion & Accessoires | 58.99× | ||
| 02 | Liza Minnelli | Music & Radio | 30.86× | ||
| 03 | Alison Brie | Movies & TV | 20.00× | ||
| 04 | Jason Segel | Movies & TV | 20.00× | ||
| 05 | Stephen Lang | Movies & TV | 20.00× | ||
| 06 | Jason Isaacs | Movies & TV | 20.00× | ||
| 07 | Michael Gambon | Movies & TV | 20.00× | ||
| 08 | Ron Perlman | Movies & TV | 15.25× | ||
| 09 | Austin Powers (film series) | Movies & TV | 14.80× | ||
| 10 | Honda Accord | Cars & Mobility | 13.42× | ||
| 11 | Jessica Chastain | Movies & TV | 11.72× | ||
| 12 | David Harbour | Movies & TV | 11.53× | ||
| 13 | Duke Energy | Home & Garden | 11.22× | ||
| 14 | Paul Rudd | Movies & TV | 10.39× | ||
| 15 | Judy Garland | Movies & TV | 9.82× | ||
| 16 | Rachel McAdams | Movies & TV | 9.33× | ||
| 17 | Anne Hathaway | Movies & TV | 7.78× | ||
| 18 | Ed Harris | Movies & TV | 7.08× | ||
| 19 | Sustainable energy | Home & Garden | 6.35× | ||
| 20 | QVC | Movies & TV | 5.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.00× | |
| Sustainability | BALANCE | 1.98× | |
| Convenience Orientation | PREMIUM | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.63× | |
| Sports Activity | POWER | 0.92× | |
| Risk Appetite | THRILL | 0.93× |
Solaris has an estimated audience of 408,568 people in United States, concentrated in California and Texas.
39.9% of Solaris fans are female, 60.1% are male, with an average age of 34.3 years.
Solaris fans show strongest brand affinity for Sunglass Hut (58.99×), Liza Minnelli (30.86×), and Alison Brie (20×) over the country average.
Solaris fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Solaris itself, the audience over-indexes on Liza Minnelli (30.86×), Alison Brie (20×), Duke Energy (11.22×), and Jason Segel (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Solaris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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