Rascasse Audience Intelligence

Veja Sneakers Target Market in United States

A data profile of the people who buy, follow and care about Veja Sneakers in United States — modelled from more than twelve digital signal sources. Veja Sneakers has an estimated audience of 2,028,401 people in United States.

#18among Footwear in United States#1429among Brand in United States#621in Fashion & Accessoires

The average Veja Sneakers fan in United States is 35.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Fish Tank (film), Golden Goose, Mule (shoe), with strongest over-indexing on Fish Tank (film) (26.14× the country average).

Demographically, the Veja Sneakers audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Veja Sneakers fan in United States is more female, around 35.0 years old, with strong Quality Awareness tendencies and a notable affinity for Fish Tank (film).

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veja Sneakers profile in United States.

Audience size
2M
in United States
Gender
66.7%♀
33.3% male
Age
35.0
average years
Country rank
#14076
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Veja Sneakers

66.7% are female, 33.3% are male, average age 35.0.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Veja Sneakers audience in United States
MetricValue
Female66.7%
Male33.3%
Average age35.0
Estimated audience size2,028,401
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Veja Sneakers audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3919%
40-4916%
50+13%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Veja Sneakers audience comes from United States.

Worldwide audience distribution share by country for Veja Sneakers
CountryShare
United States34.7%
Germany28.4%
Netherlands8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veja Sneakers audience in United States is strongest.

Fig. 05

Top regions by affinity

Veja Sneakers customers by region in United States
#RegionReachAffinity×
01Massachusetts~80K2.00×
02New York~200K1.92×
03New Jersey~100K1.86×
04Connecticut~40K1.84×
05Washington, District of Columbia~10K1.68×
06Alabama~40K1.49×
07Rhode Island~9K1.43×
08Texas~200K1.42×
09North Carolina~80K1.33×
10South Carolina~40K1.32×
11Florida~200K1.28×
12Mississippi~20K1.25×
13Georgia~80K1.24×
14Pennsylvania~80K1.20×
15Tennessee~50K1.20×
16Virginia~60K1.19×
17Louisiana~30K1.17×
18New Hampshire~9K1.15×
19Illinois~80K1.12×
20California~200K1.09×
21Maine~8K1.05×
22Maryland~40K1.01×
23Arkansas~20K1.01×
24Delaware~6K1.00×
25Vermont~3K0.97×
26Minnesota~30K0.94×
27Colorado~30K0.91×
28Kentucky~20K0.89×
29Arizona~40K0.88×
30Oklahoma~20K0.88×
31Missouri~30K0.85×
32Washington~30K0.79×
33Kansas~10K0.79×
34Nevada~20K0.78×
35Ohio~50K0.73×
36Nebraska~7K0.73×
37Michigan~40K0.72×
38Iowa~10K0.72×
39Wisconsin~20K0.70×
40Indiana~30K0.69×
41Montana~4K0.69×
42North Dakota~3K0.69×
43Hawaii~6K0.66×
44Alaska~3K0.65×
45Utah~10K0.64×
46Oregon~10K0.63×
47South Dakota~3K0.62×
48Idaho~6K0.60×
49West Virginia~6K0.60×
50New Mexico~5K0.53×
Fig. 06

Affinity by region

Affinity by region — Veja Sneakers, United States
0.53×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veja Sneakers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veja Sneakers audience
#·InterestCategoryAffinity×
01Suburbia (film)Movies & TV44.38×
02Rieker ShoesFashion & Accessoires42.96×
03PRÜNEFashion & Accessoires32.23×
04Mule (shoe)Fashion & Accessoires29.27×
05Fish Tank (film)Movies & TV26.14×
06Herschel Supply Co.Fashion & Accessoires25.10×
07Submarine (2010 film)Movies & TV19.12×
08Golden GooseFashion & Accessoires16.81×
09Blue HeelersFashion & Accessoires16.55×
10Sunglass HutFashion & Accessoires11.83×
11ZimmermannHome & Garden10.70×
12Maison MargielaFashion & Accessoires9.94×
13DepopFashion & Accessoires7.36×
14Men's FashionFashion & Accessoires5.80×
15YouTube MusicInternet & Social Media3.47×
16Makeup TutorialsBeauty & Wellness3.08×
171080iTechnology & Electronics2.80×
18QueensTravel & Leisure2.73×
19President of the United StatesPolitics & Society2.35×
20MarshallsFashion & Accessoires1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veja Sneakers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veja Sneakers audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.75×
Luxury OrientationPREMIUM1.73×
Design AffinityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veja Sneakers audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.69×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Veja Sneakers's target market in United States?

Veja Sneakers's target market in United States covers an estimated 2,028,401 people, concentrated in Texas and California.

02

What is the gender split and age of Veja Sneakers customers?

66.7% of the Veja Sneakers audience are female, 33.3% are male, with an average age of 35.0 years.

03

Which brands do Veja Sneakers fans like most?

Veja Sneakers fans show strongest brand affinity for Fish Tank (film) (26.14×), Golden Goose (16.81×), and Mule (shoe) (29.27×) over the country average.

04

Where do Veja Sneakers fans live in United States?

Veja Sneakers fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Veja Sneakers fans also like?

Beyond Veja Sneakers itself, the audience over-indexes on Golden Goose (16.81×), Mule (shoe) (29.27×), Sunglass Hut (11.83×), and PRÜNE (32.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Veja Sneakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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