Veja Sneakers Audience in United States

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Veja Sneakers has an estimated audience of 2,041,134 people in United States. 66.7% are female, 33.3% are male, average age 35.0. Top regions: Texas, California, New York. Top brand affinities: Shoes (American band), Fish Tank (film), Golden Goose, Submarine (2010 film), Mule (shoe).

The average Veja Sneakers fan in United States is 35.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Shoes (American band), Fish Tank (film), Golden Goose, with strongest over-indexing on Shoes (American band) (18.93× the country average). Demographically, the Veja Sneakers audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Veja Sneakers fans

Demographic split for Veja Sneakers audience in United States
MetricValue
Female66.7%
Male33.3%
Average age35.0
Estimated audience size2,041,134

Audience persona

The typical Veja Sneakers fan in United States is more female, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Shoes (American band).

Top regions in United States

Top regions ranked by reach for Veja Sneakers in United States
RegionReachAffinity
Texas265,3051.51×
California262,4991.17×
New York226,4201.99×
Florida182,2641.32×
New Jersey97,7461.88×
North Carolina83,3461.36×
Pennsylvania82,9821.21×
Georgia80,8901.29×
Illinois80,2801.18×
Massachusetts79,7831.98×
Virginia59,1361.19×
Tennessee51,0851.25×
Ohio46,8630.75×
Alabama45,5711.6×
South Carolina42,7991.39×
Michigan38,4440.72×
Arizona37,7420.91×
Connecticut37,2671.82×
Maryland35,2791.01×
Washington33,9480.83×
Louisiana31,4501.19×
Missouri29,7500.9×
Colorado29,4020.91×
Minnesota28,0860.96×
Indiana25,6440.69×
Kentucky22,8240.89×
Mississippi21,3441.27×
Wisconsin20,7390.68×
Oklahoma19,2530.85×
Arkansas16,7140.99×
Nevada15,9340.81×
Oregon14,1450.6×
Kansas12,2990.76×
Iowa11,7320.7×
Utah11,2360.61×
Washington, District of Columbia10,2051.66×
Rhode Island8,6651.33×
New Hampshire8,2851.03×
Nebraska7,0760.69×
Maine6,9860.96×
Hawaii5,5120.63×
Idaho5,4140.53×
Delaware5,1390.91×
West Virginia4,4810.47×
New Mexico4,4610.44×
Montana3,1440.56×
Vermont3,0800.86×
North Dakota2,1080.5×
South Dakota2,0690.44×
Alaska1,9720.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veja Sneakers audience
BrandAffinityCategory
Shoes (American band)18.93×Music & Radio
Fish Tank (film)26.14×Movies & TV
Golden Goose16.81×Fashion & Accessoires
Submarine (2010 film)19.12×Movies & TV
Mule (shoe)29.27×Fashion & Accessoires
Sunglass Hut11.83×Fashion & Accessoires
Blue Heelers16.55×Fashion & Accessoires
PRÜNE32.23×Fashion & Accessoires
Maison Margiela9.94×Fashion & Accessoires
YouTube Music3.47×Internet & Social Media
Suburbia (film)44.38×Movies & TV
1080i2.8×Technology & Electronics
Depop7.36×Fashion & Accessoires
Men's Fashion5.8×Fashion & Accessoires
Yahoo!ショッピング2.55×
Herschel Supply Co.25.1×Fashion & Accessoires
Zimmermann10.7×Home & Garden
President of the United States2.35×Politics & Society
Makeup Tutorials3.08×Beauty & Wellness
Queens2.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veja Sneakers audience
TraitClusterScore
Luxury OrientationPREMIUM3.44
SustainabilityBALANCE3.36
Quality AwarenessPREMIUM2.67
Design AffinityPREMIUM2.12
MindfulnessBALANCE1.35
CreativityOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Veja Sneakers
CountryShare
United States34.7%
Germany28.6%
Netherlands8.7%

See Veja Sneakers audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Veja Sneakers have in United States?

Veja Sneakers has an estimated audience of 2,041,134 people in United States, concentrated in Texas and California.

What is the gender split and age of Veja Sneakers fans?

66.7% of Veja Sneakers fans are female, 33.3% are male, with an average age of 35.0 years.

Which brands do Veja Sneakers fans like most?

Veja Sneakers fans show strongest brand affinity for Shoes (American band) (18.93×), Fish Tank (film) (26.14×), and Golden Goose (16.81×) over the country average.

Where do Veja Sneakers fans live in United States?

Veja Sneakers fans in United States are most concentrated in Texas (reach 265,305), California (reach 262,499), and New York (reach 226,420). These three regions account for the largest share of the active audience.

What other brands do Veja Sneakers fans also like?

Beyond Veja Sneakers itself, the audience over-indexes on Fish Tank (film) (26.14×), Golden Goose (16.81×), Submarine (2010 film) (19.12×), and Mule (shoe) (29.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Veja Sneakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.