Mule (shoe) Audience in United States

Mule (shoe) has an estimated audience of 582,432 people in United States. 77.1% are female, 22.9% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Finnair, Golden Goose, Shoe Carnival, Veja Sneakers, Skate shoe.

The average Mule (shoe) fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Golden Goose, Shoe Carnival, with strongest over-indexing on Finnair (675× the country average). Demographically, the Mule (shoe) audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Mule (shoe) fans

Demographic split for Mule (shoe) audience in United States
MetricValue
Female77.1%
Male22.9%
Average age37.0
Estimated audience size582,432

Audience persona

The typical Mule (shoe) fan in United States is more female, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Mule (shoe) in United States
RegionReachAffinity
California76,3381.19×
Texas55,5101.11×
New York39,9091.23×
Florida39,6011×
Georgia21,5261.2×
Pennsylvania20,4881.04×
North Carolina20,0851.15×
Illinois18,7980.97×
Ohio16,7810.94×
New Jersey15,9751.08×
Virginia15,5741.1×
Michigan14,2660.94×
Tennessee14,0871.21×
Washington12,9381.11×
Massachusetts12,3431.08×
Arizona11,8421×
Maryland11,2031.12×
Missouri10,3541.1×
Louisiana9,4211.25×
Indiana9,3140.88×
South Carolina8,9641.02×
Alabama8,8881.09×
Colorado8,2670.9×
Oklahoma8,0091.24×
Kentucky7,7601.06×
Wisconsin7,4110.85×
Minnesota7,2150.86×
Oregon6,7851.02×
Connecticut5,9731.02×
Utah5,1430.99×
Arkansas5,0651.06×
Mississippi5,0371.05×
Nevada4,8960.87×
Kansas4,4420.97×
Iowa4,2580.89×
Hawaii2,8101.12×
Idaho2,6620.91×
Nebraska2,5260.86×
West Virginia2,4520.9×
New Mexico2,4020.82×
New Hampshire1,9360.84×
Maine1,9310.93×
Washington, District of Columbia1,8931.08×
Rhode Island1,6920.91×
Montana1,6651.03×
Delaware1,4510.9×
South Dakota1,1050.82×
Alaska9590.77×
North Dakota9580.8×
Vermont9300.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mule (shoe) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Golden Goose49.38×Fashion & Accessoires
Shoe Carnival19.53×Fashion & Accessoires
Veja Sneakers32.05×Fashion & Accessoires
Skate shoe34.01×Fashion & Accessoires
Tory Burch7.66×Fashion & Accessoires
Autism Awareness8.78×Health
Diabetes mellitus awareness5.83×Health
Jumpsuit8.6×Fashion & Accessoires
Nordstrom3.34×Shopping
Urban Outfitters5.26×Shopping
Designer clothing5.18×Fashion & Accessoires
Singer-songwriter2.91×Music & Radio
Boho-chic4.54×Fashion & Accessoires
Microblogging6.06×Technology & Electronics
H&M4.07×Shopping
Key Food12.87×Shopping
Do it yourself (DIY)2.17×Home & Garden
Cognac10.39×Food & Beverages
Felicity Jones13.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mule (shoe) audience
TraitClusterScore
Design AffinityPREMIUM3.02
SustainabilityBALANCE2.54
CreativityOPEN1.79
Luxury OrientationPREMIUM1.77
DIY MentalityTHRILL1.54
Healthy LifestyleBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Mule (shoe)
CountryShare
United States11.0%
Ukraine7.5%
Greece5.5%

See Mule (shoe) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Mule (shoe) have in United States?

Mule (shoe) has an estimated audience of 582,432 people in United States, concentrated in California and Texas.

What is the gender split and age of Mule (shoe) fans?

77.1% of Mule (shoe) fans are female, 22.9% are male, with an average age of 37.0 years.

Which brands do Mule (shoe) fans like most?

Mule (shoe) fans show strongest brand affinity for Finnair (675×), Golden Goose (49.38×), and Shoe Carnival (19.53×) over the country average.

Where do Mule (shoe) fans live in United States?

Mule (shoe) fans in United States are most concentrated in California (reach 76,338), Texas (reach 55,510), and New York (reach 39,909). These three regions account for the largest share of the active audience.

What other brands do Mule (shoe) fans also like?

Beyond Mule (shoe) itself, the audience over-indexes on Golden Goose (49.38×), Shoe Carnival (19.53×), Veja Sneakers (32.05×), and Skate shoe (34.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mule (shoe). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.