Allegiant (novel) Audience in United States

Allegiant (novel) logo

Allegiant (novel) has an estimated audience of 9,545,745 people in United States. 77.5% are female, 22.5% are male, average age 39.6. Top regions: Florida, Michigan, Indiana. Top brand affinities: Queens College, City University of New York, Dog breed, Urban Outfitters, Goop, Grinch.

The average Allegiant (novel) fan in United States is 39.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Michigan, Indiana. Top brand affinities include Queens College, City University of New York, Dog breed, Urban Outfitters, with strongest over-indexing on Queens College, City University of New York (19.22× the country average). Demographically, the Allegiant (novel) audience skews more female with an average age of 39.6, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Allegiant (novel) fans

Demographic split for Allegiant (novel) audience in United States
MetricValue
Female77.5%
Male22.5%
Average age39.6
Estimated audience size9,545,745

Audience persona

The typical Allegiant (novel) fan in United States is more female, around 39.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Allegiant (novel) in United States
RegionReachAffinity
Florida1,306,8722.02×
Michigan398,2511.6×
Indiana369,9472.12×
Ohio337,6671.15×
Iowa317,7164.04×
Illinois305,0760.96×
California285,1380.27×
Pennsylvania270,5090.84×
Kentucky260,2492.17×
Texas245,6730.3×
New York245,3320.46×
Tennessee190,4500.99×
Missouri172,4151.12×
Nevada127,4561.38×
North Carolina121,8400.42×
Arizona115,9170.59×
North Dakota109,9825.61×
Arkansas102,2491.3×
South Dakota100,8644.57×
Utah96,7091.13×
Minnesota95,8220.7×
Virginia94,1690.4×
Wisconsin92,1760.64×
Washington85,6150.45×
South Carolina81,7840.57×
Nebraska79,2911.66×
Georgia78,9170.27×
Montana78,8652.98×
Oregon73,1460.67×
Idaho70,9441.48×
Oklahoma66,8220.63×
Kansas61,3330.82×
Colorado55,5900.37×
New Jersey49,1600.2×
Massachusetts44,9040.24×
Maryland41,2670.25×
Maine39,3701.15×
Alabama31,7520.24×
Louisiana29,6320.24×
Mississippi28,5920.36×
West Virginia26,8610.6×
New Hampshire25,6010.68×
Connecticut11,8290.12×
Wyoming10,8650.77×
Rhode Island10,1280.33×
New Mexico6,9990.15×
Washington, District of Columbia6,4200.22×
Vermont6,3140.38×
Hawaii5,3140.13×
Delaware3,1100.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Allegiant (novel) audience
BrandAffinityCategory
Queens College, City University of New York19.22×Business & Career
Dog breed1.56×Pets & Animals
Urban Outfitters2.08×Shopping
Goop5.2×Internet & Social Media
Grinch3.25×Movies & TV
Natural rubber1.53×Cars & Mobility
Bank account1.81×Business & Career
Vocal harmony3.22×Music & Radio
Home staging3.72×Home & Garden
Nebraska Cornhuskers football2.37×Sports
Wok4.22×Food & Beverages
Jesse Plemons2.13×Movies & TV
UK garage3.14×Music & Radio
Historic site2.44×Arts & Culture
Google Home3.69×Technology & Electronics
Glossier3×Beauty & Wellness
JDSU1.72×Business & Career
Grace Slick4.79×Music & Radio
Jezebel (film)3.73×Movies & TV
Hibachi4.19×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Allegiant (novel) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.11
TraditionCONSERVATISM1.7
PatriotismCONSERVATISM1.53
Urban LifestyleOPEN1.49
Luxury OrientationPREMIUM1.45
MindfulnessBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Allegiant (novel)
CountryShare
United States93.7%
Canada2.8%
Spain0.6%

See Allegiant (novel) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Allegiant (novel) have in United States?

Allegiant (novel) has an estimated audience of 9,545,745 people in United States, concentrated in Florida and Michigan.

What is the gender split and age of Allegiant (novel) fans?

77.5% of Allegiant (novel) fans are female, 22.5% are male, with an average age of 39.6 years.

Which brands do Allegiant (novel) fans like most?

Allegiant (novel) fans show strongest brand affinity for Queens College, City University of New York (19.22×), Dog breed (1.56×), and Urban Outfitters (2.08×) over the country average.

Where do Allegiant (novel) fans live in United States?

Allegiant (novel) fans in United States are most concentrated in Florida (reach 1,306,872), Michigan (reach 398,251), and Indiana (reach 369,947). These three regions account for the largest share of the active audience.

What other brands do Allegiant (novel) fans also like?

Beyond Allegiant (novel) itself, the audience over-indexes on Dog breed (1.56×), Urban Outfitters (2.08×), Goop (5.2×), and Grinch (3.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Allegiant (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.