Rascasse Audience Intelligence

Allegiant (novel) Audience in United States

A data profile of the people who buy, follow and care about Allegiant (novel) in United States — modelled from more than twelve digital signal sources. Allegiant (novel) has an estimated audience of 9,722,368 people in United States.

#8among Book / Manga / Comic in United States#65in Literature

The average Allegiant (novel) fan in United States is 39.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Michigan, Indiana.

Top brand affinities include Young-adult fiction, E-book readers, Bestseller, with strongest over-indexing on Young-adult fiction (15.36× the country average).

Demographically, the Allegiant (novel) audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Allegiant (novel) fan in United States is more female, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Young-adult fiction.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allegiant (novel) profile in United States.

Audience size
9.7M
in United States
Gender
77.5%♀
22.5% male
Age
39.6
average years
Country rank
#3684
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Allegiant (novel) fans

77.5% are female, 22.5% are male, average age 39.6.

Fig. 02

Gender split

77.5%
Female
22.5%
Male
Demographic split for Allegiant (novel) audience in United States
MetricValue
Female77.5%
Male22.5%
Average age39.6
Estimated audience size9,722,368
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Allegiant (novel) audience in United States
Age bracketShare%
16-1926%
20-2913%
30-3912%
40-4926%
50+22%
Fig. 04

Worldwide distribution

93.3%

of the worldwide Allegiant (novel) audience comes from United States.

Worldwide audience distribution share by country for Allegiant (novel)
CountryShare
United States93.3%
Canada2.8%
France0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allegiant (novel) audience in United States is strongest.

Fig. 05

Top regions by affinity

Allegiant (novel) fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~100K5.88×
02South Dakota~100K4.74×
03Iowa~300K4.20×
04Montana~80K2.89×
05Kentucky~300K2.28×
06Indiana~400K2.15×
07Florida~1.5M1.96×
08Nebraska~80K1.73×
09Michigan~400K1.54×
10Idaho~70K1.36×
11Arkansas~100K1.26×
12Tennessee~200K1.24×
13Ohio~400K1.23×
14Maine~40K1.23×
15Nevada~100K1.22×
16Utah~100K1.14×
17Missouri~200K1.07×
18Illinois~300K0.88×
19Wisconsin~100K0.86×
20Pennsylvania~300K0.84×
21Kansas~60K0.79×
22Wyoming~10K0.76×
23West Virginia~30K0.75×
24Minnesota~90K0.64×
25New Hampshire~20K0.64×
26South Carolina~90K0.61×
27Arizona~100K0.59×
28Oregon~60K0.59×
29Oklahoma~60K0.57×
30Vermont~8K0.48×
31North Carolina~100K0.46×
32New York~200K0.44×
33Washington~70K0.39×
34Virginia~80K0.35×
35Mississippi~30K0.35×
36Colorado~50K0.33×
37Rhode Island~9K0.31×
38Alabama~40K0.28×
39Texas~200K0.26×
40Georgia~70K0.24×
41New Jersey~60K0.23×
42Louisiana~30K0.23×
43Washington, District of Columbia~6K0.23×
44California~200K0.22×
45Massachusetts~40K0.22×
46Maryland~40K0.22×
47Delaware~4K0.17×
48New Mexico~8K0.16×
49Hawaii~7K0.16×
50Connecticut~10K0.13×
Fig. 06

Affinity by region

Affinity by region — Allegiant (novel), United States
0.13×1.00×5.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allegiant (novel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allegiant (novel) audience
#·InterestCategoryAffinity×
01malwarebytesTechnology & Electronics19.22×
02Political thrillerMovies & TV19.22×
03Fan fictionLiterature17.82×
04Young-adult fictionLiterature15.36×
05International educationBusiness & Career15.07×
06Concept artArts & Culture13.18×
07E-book readersTechnology & Electronics8.42×
08EssayLiterature7.83×
09Graphic novelLiterature7.73×
10Psychological thrillerLiterature7.49×
11BestsellerLiterature6.63×
12Guardians of the Galaxy (film)Movies & TV5.90×
13Barnes & NobleLiterature5.56×
14Book discussion clubLiterature5.36×
15GoodreadsLiterature5.30×
16Digital artArts & Culture4.32×
17Stranger ThingsMovies & TV3.25×
18Broadway theatreTravel & Leisure3.01×
19Anime and manga fandomLiterature2.92×
20SupermanMovies & TV1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allegiant (novel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allegiant (novel) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Community OrientationOPEN1.70×
TraditionCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allegiant (novel) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.82×
Family OrientationCONSERVATISM0.90×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Allegiant (novel) have in United States?

Allegiant (novel) has an estimated audience of 9,722,368 people in United States, concentrated in Florida and Michigan.

02

What is the gender split and age of Allegiant (novel) fans?

77.5% of Allegiant (novel) fans are female, 22.5% are male, with an average age of 39.6 years.

03

Which brands do Allegiant (novel) fans like most?

Allegiant (novel) fans show strongest brand affinity for Young-adult fiction (15.36×), E-book readers (8.42×), and Bestseller (6.63×) over the country average.

04

Where do Allegiant (novel) fans live in United States?

Allegiant (novel) fans in United States are most concentrated in Florida (reach ~1.5M), Michigan (reach ~400K), and Indiana (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Allegiant (novel) fans also like?

Beyond Allegiant (novel) itself, the audience over-indexes on E-book readers (8.42×), Bestseller (6.63×), Psychological thriller (7.49×), and International education (15.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Allegiant (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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