Paranormal television Audience in United States

Paranormal television logo

Paranormal television has an estimated audience of 1,928,735 people in United States. 59.2% are female, 40.8% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Goop, Wok, Grace Slick, Dog breed.

The average Paranormal television fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Goop, Wok, with strongest over-indexing on Urban Outfitters (5.57× the country average). Demographically, the Paranormal television audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Paranormal television fans

Demographic split for Paranormal television audience in United States
MetricValue
Female59.2%
Male40.8%
Average age42.1
Estimated audience size1,928,735

Audience persona

The typical Paranormal television fan in United States is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Paranormal television in United States
RegionReachAffinity
California85,2980.4×
Texas74,9500.45×
Florida44,4560.34×
New York40,0760.37×
Ohio32,5950.55×
Pennsylvania31,8300.49×
Illinois27,3670.43×
North Carolina25,2470.44×
Michigan24,1040.48×
Georgia23,1880.39×
Colorado22,2260.73×
Indiana22,1240.63×
Tennessee21,8310.56×
Arizona19,5370.5×
Massachusetts18,7550.49×
Kentucky18,0370.75×
Virginia17,8290.38×
South Carolina17,5460.6×
Missouri17,5310.56×
Washington17,5130.45×
Oklahoma17,1820.8×
Wisconsin16,5990.57×
Idaho16,0821.66×
Mississippi15,8221×
Alabama15,2770.57×
New Jersey15,1690.31×
Louisiana14,0670.57×
Arkansas14,0560.88×
Oregon13,7550.62×
West Virginia13,0611.45×
Alaska13,0343.16×
Iowa12,4080.78×
Minnesota12,3590.45×
Nevada12,1910.65×
Kansas12,0640.79×
Maryland11,8270.36×
Hawaii11,5221.39×
Montana11,3622.12×
South Dakota11,2152.52×
Utah11,1090.64×
North Dakota10,9202.76×
New Hampshire10,7621.42×
Wyoming10,5663.7×
Nebraska10,5381.09×
Connecticut10,5220.54×
New Mexico10,4831.08×
Rhode Island10,3921.69×
Maine10,3861.5×
Vermont10,2213.02×
Delaware9,3061.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paranormal television audience
BrandAffinityCategory
Urban Outfitters5.57×Shopping
Goop10.23×Internet & Social Media
Wok9.95×Food & Beverages
Grace Slick12.79×Music & Radio
Dog breed1.6×Pets & Animals
Grinch5.29×Movies & TV
Google Home8.08×Technology & Electronics
Somerset, Kentucky26.37×Travel & Leisure
Hibachi9.01×Food & Beverages
Vocal harmony5.17×Music & Radio
3D printing2.61×Technology & Electronics
Collectable1.59×Kids & Family
Whataburger1.7×Food & Beverages
Nebraska Cornhuskers football3.38×Sports
Pillow1.91×Home & Garden
headspace8.25×Health
Governor of Michigan6.51×Politics & Society
Israel1.84×Travel & Leisure
Home staging4.35×Home & Garden
Jesse Plemons2.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paranormal television audience
TraitClusterScore
PatriotismCONSERVATISM3.03
Community OrientationOPEN1.8
ExtroversionTHRILL1.77
TraditionCONSERVATISM1.71
IndividualismJOY1.55
LGBTQ+ IdentityOPEN1.51

Worldwide distribution

Worldwide audience distribution share by country for Paranormal television
CountryShare
United States45.3%
United Kingdom9.8%
Indonesia7.3%

See Paranormal television audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Paranormal television have in United States?

Paranormal television has an estimated audience of 1,928,735 people in United States, concentrated in California and Texas.

What is the gender split and age of Paranormal television fans?

59.2% of Paranormal television fans are female, 40.8% are male, with an average age of 42.1 years.

Which brands do Paranormal television fans like most?

Paranormal television fans show strongest brand affinity for Urban Outfitters (5.57×), Goop (10.23×), and Wok (9.95×) over the country average.

Where do Paranormal television fans live in United States?

Paranormal television fans in United States are most concentrated in California (reach 85,298), Texas (reach 74,950), and Florida (reach 44,456). These three regions account for the largest share of the active audience.

What other brands do Paranormal television fans also like?

Beyond Paranormal television itself, the audience over-indexes on Goop (10.23×), Wok (9.95×), Grace Slick (12.79×), and Dog breed (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paranormal television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.