Rascasse Audience Intelligence

Paranormal television Audience in United States

A data profile of the people who buy, follow and care about Paranormal television in United States — modelled from more than twelve digital signal sources. Paranormal television has an estimated audience of 1,928,735 people in United States.

#6443among Topic in United States#2302in Movies & TV

The average Paranormal television fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Supernatural (U.S. TV series), Neve Campbell, Sustainable energy, with strongest over-indexing on Supernatural (U.S. TV series) (18.85× the country average).

Demographically, the Paranormal television audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paranormal television fan in United States is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Supernatural (U.S. TV series).

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paranormal television profile in United States.

Audience size
1.9M
in United States
Gender
59.2%♀
40.8% male
Age
42.1
average years
Country rank
#14645
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paranormal television fans

59.2% are female, 40.8% are male, average age 42.1.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Paranormal television audience in United States
MetricValue
Female59.2%
Male40.8%
Average age42.1
Estimated audience size1,928,735
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Paranormal television audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

45.3%

of the worldwide Paranormal television audience comes from United States.

Worldwide audience distribution share by country for Paranormal television
CountryShare
United States45.3%
United Kingdom9.8%
Indonesia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paranormal television audience in United States is strongest.

Fig. 05

Top regions by affinity

Paranormal television fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~5K1.37×
02Alaska~5K1.25×
03South Dakota~6K1.24×
04North Dakota~5K1.20×
05Rhode Island~7K1.13×
06Montana~6K1.13×
07Idaho~10K1.12×
08West Virginia~10K1.12×
09Maine~8K1.10×
10New Hampshire~8K1.09×
11Hawaii~9K1.08×
12Delaware~6K1.08×
13New Mexico~10K1.07×
14Nebraska~10K1.01×
15Washington, District of Columbia~6K1.01×
16Mississippi~20K0.99×
17Iowa~20K0.99×
18Kentucky~20K0.98×
19Nevada~20K0.98×
20Arkansas~20K0.98×
21Oklahoma~20K0.97×
22Kansas~10K0.96×
23Alabama~30K0.95×
24Louisiana~20K0.95×
25Connecticut~20K0.95×
26Utah~20K0.95×
27Oregon~20K0.94×
28South Carolina~30K0.93×
29Wisconsin~30K0.93×
30Missouri~30K0.92×
31Indiana~30K0.91×
32Colorado~30K0.91×
33Minnesota~30K0.91×
34Tennessee~30K0.90×
35Maryland~30K0.90×
36Arizona~30K0.88×
37Washington~30K0.87×
38Massachusetts~30K0.87×
39Michigan~40K0.86×
40Virginia~40K0.86×
41New Jersey~40K0.85×
42Ohio~50K0.84×
43Georgia~50K0.84×
44North Carolina~50K0.84×
45Pennsylvania~50K0.82×
46Illinois~50K0.81×
47Florida~100K0.75×
48New York~80K0.74×
49Texas~100K0.71×
50California~100K0.65×
Fig. 06

Affinity by region

Affinity by region — Paranormal television, United States
0.65×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paranormal television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paranormal television audience
#·InterestCategoryAffinity×
01Search for extraterrestrial intelligencePolitics & Society32.05×
02Neve CampbellMovies & TV24.15×
03PizzaExpressFood & Beverages21.61×
04Supernatural (U.S. TV series)Movies & TV18.85×
05Extrasensory perceptionHealth13.77×
06Weather forecastingHome & Garden6.28×
07Sustainable energyHome & Garden6.08×
08Renewable energyBusiness & Career5.49×
09Bored PandaInternet & Social Media5.46×
10QVCMovies & TV4.61×
11Britney SpearsMusic & Radio3.96×
12FedExBusiness & Career3.68×
13Broadway theatreTravel & Leisure3.14×
14Discount storesShopping2.95×
15Solar energyHome & Garden2.95×
16Pizza HutFood & Beverages2.80×
17SubwayFood & Beverages2.67×
18McDonald'sFood & Beverages2.25×
19Mortgage loansBusiness & Career2.20×
20PinterestInternet & Social Media2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paranormal television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paranormal television audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.88×
Convenience OrientationPREMIUM2.06×
SustainabilityBALANCE1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paranormal television audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
Design AffinityPREMIUM0.61×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paranormal television have in United States?

Paranormal television has an estimated audience of 1,928,735 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paranormal television fans?

59.2% of Paranormal television fans are female, 40.8% are male, with an average age of 42.1 years.

03

Which brands do Paranormal television fans like most?

Paranormal television fans show strongest brand affinity for Supernatural (U.S. TV series) (18.85×), Neve Campbell (24.15×), and Sustainable energy (6.08×) over the country average.

04

Where do Paranormal television fans live in United States?

Paranormal television fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Paranormal television fans also like?

Beyond Paranormal television itself, the audience over-indexes on Neve Campbell (24.15×), Sustainable energy (6.08×), Renewable energy (5.49×), and Weather forecasting (6.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Paranormal television audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paranormal television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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