Rascasse Audience Intelligence

Sam Winchester Audience in United States

A data profile of the people who buy, follow and care about Sam Winchester in United States — modelled from more than twelve digital signal sources. Sam Winchester has an estimated audience of 348,970 people in United States.

#358among Fictional Character in United States#6441in Music & Radio

The average Sam Winchester fan in United States is 29.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Skyfall, Supernatural (U.S. TV series), Scarface (1983 film), with strongest over-indexing on Skyfall (163.49× the country average).

Demographically, the Sam Winchester audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sam Winchester fan in United States is more female, around 29.9 years old, with strong Tradition tendencies and a notable affinity for Skyfall.

Category: Music & Radio · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sam Winchester profile in United States.

Audience size
349K
in United States
Gender
76.8%♀
23.2% male
Age
29.9
average years
Country rank
#44694
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sam Winchester fans

76.8% are female, 23.2% are male, average age 29.9.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for Sam Winchester audience in United States
MetricValue
Female76.8%
Male23.2%
Average age29.9
Estimated audience size348,970
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Sam Winchester audience in United States
Age bracketShare%
16-1941%
20-2928%
30-3916%
40-4911%
50+4%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Sam Winchester audience comes from United States.

Worldwide audience distribution share by country for Sam Winchester
CountryShare
United States30.3%
Brazil23.7%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sam Winchester audience in United States is strongest.

Fig. 05

Top regions by affinity

Sam Winchester fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~10K1.76×
02West Virginia~3K1.75×
03Kentucky~7K1.53×
04Arkansas~4K1.51×
05Oklahoma~5K1.37×
06Mississippi~4K1.35×
07Missouri~7K1.23×
08Idaho~2K1.23×
09Utah~4K1.21×
10Kansas~3K1.21×
11Indiana~7K1.15×
12Alaska<1K1.13×
13Wyoming<1K1.13×
14Alabama~5K1.11×
15Nebraska~2K1.08×
16North Dakota<1K1.07×
17Oregon~4K1.06×
18Iowa~3K1.06×
19Ohio~10K1.05×
20Maine~1K1.04×
21Montana<1K1.03×
22South Dakota<1K1.01×
23Michigan~9K1.00×
24Louisiana~4K0.99×
25North Carolina~10K0.97×
26South Carolina~5K0.97×
27New Hampshire~1K0.97×
28Texas~30K0.96×
29Washington~7K0.95×
30New Mexico~2K0.95×
31Pennsylvania~10K0.92×
32Wisconsin~5K0.90×
33Georgia~9K0.87×
34Arizona~6K0.87×
35Virginia~7K0.85×
36Colorado~5K0.85×
37Minnesota~4K0.84×
38Nevada~3K0.83×
39Illinois~9K0.80×
40Rhode Island<1K0.80×
41Florida~20K0.77×
42Connecticut~3K0.76×
43Delaware<1K0.75×
44California~30K0.74×
45Massachusetts~5K0.70×
46Maryland~4K0.70×
47Hawaii~1K0.69×
48New York~10K0.66×
49New Jersey~5K0.62×
50Washington, District of Columbia<1K0.58×
Fig. 06

Affinity by region

Affinity by region — Sam Winchester, United States
0.58×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sam Winchester audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sam Winchester audience
#·InterestCategoryAffinity×
01SkyfallMovies & TV163.49×
02Supernatural (U.S. TV series)Movies & TV41.69×
03ConfucianismPolitics & Society24.25×
04Vietnam AirlinesTravel & Leisure22.29×
05Scarface (1983 film)Movies & TV15.72×
06Extrasensory perceptionHealth15.53×
07Disneyland ParisTravel & Leisure14.77×
08The 100 (TV series)Movies & TV12.20×
09Guardians of the Galaxy (film)Movies & TV11.17×
10International educationBusiness & Career10.42×
11Al PacinoMovies & TV8.94×
12Diane KeatonMovies & TV6.51×
13Dylan O'BrienMovies & TV5.92×
14Barnes & NobleLiterature5.53×
15Millie Bobby BrownMovies & TV4.24×
16Britney SpearsMusic & Radio4.06×
17Game of ThronesMovies & TV3.73×
18Stranger ThingsMovies & TV3.65×
19SupermanMovies & TV3.52×
20Harry PotterMovies & TV2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sam Winchester audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sam Winchester audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.82×
SpiritualityBALANCE1.49×
MindfulnessBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sam Winchester audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.58×
Career OrientationPOWER0.81×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sam Winchester have in United States?

Sam Winchester has an estimated audience of 348,970 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sam Winchester fans?

76.8% of Sam Winchester fans are female, 23.2% are male, with an average age of 29.9 years.

03

Which brands do Sam Winchester fans like most?

Sam Winchester fans show strongest brand affinity for Skyfall (163.49×), Supernatural (U.S. TV series) (41.69×), and Scarface (1983 film) (15.72×) over the country average.

04

Where do Sam Winchester fans live in United States?

Sam Winchester fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sam Winchester fans also like?

Beyond Sam Winchester itself, the audience over-indexes on Supernatural (U.S. TV series) (41.69×), Scarface (1983 film) (15.72×), Disneyland Paris (14.77×), and Superman (3.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Sam Winchester audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Winchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →