Sam Winchester Audience in United States

Sam Winchester logo

Sam Winchester has an estimated audience of 345,986 people in United States. 76.8% are female, 23.2% are male, average age 29.9. Top regions: Texas, California, Florida. Top brand affinities: Historic site, Grinch, Vocal harmony, Dog breed, Combat sport.

The average Sam Winchester fan in United States is 29.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Historic site, Grinch, Vocal harmony, with strongest over-indexing on Historic site (13.64× the country average). Demographically, the Sam Winchester audience skews more female with an average age of 29.9, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Fictional Character

Demographics of Sam Winchester fans

Demographic split for Sam Winchester audience in United States
MetricValue
Female76.8%
Male23.2%
Average age29.9
Estimated audience size345,986

Audience persona

The typical Sam Winchester fan in United States is more female, around 29.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Sam Winchester in United States
RegionReachAffinity
Texas27,8250.94×
California26,5360.7×
Florida18,5470.79×
Tennessee12,8671.85×
New York12,6770.66×
Ohio11,7921.11×
Pennsylvania11,0440.95×
North Carolina10,3000.99×
Georgia9,7420.91×
Michigan9,2641.02×
Illinois9,0880.79×
Indiana7,5711.2×
Kentucky6,9131.59×
Virginia6,8260.81×
Missouri6,8021.22×
Washington6,5080.94×
Arizona5,9200.84×
Oklahoma5,5671.45×
Alabama5,3341.1×
South Carolina5,2681.01×
New Jersey5,2150.59×
Colorado4,9940.92×
Wisconsin4,8060.92×
Massachusetts4,6670.68×
Arkansas4,5621.6×
Oregon4,3251.09×
Louisiana4,3000.96×
Minnesota4,1540.84×
Maryland4,1540.7×
Mississippi4,0201.41×
Utah3,7701.22×
Kansas3,2311.18×
Iowa3,1051.09×
West Virginia2,8491.77×
Nevada2,6400.79×
Connecticut2,4840.72×
Idaho2,1571.24×
Nebraska1,9401.12×
New Mexico1,6370.94×
New Hampshire1,3090.96×
Maine1,2921.04×
Montana9781.02×
Hawaii8670.58×
South Dakota8171.02×
Rhode Island7720.7×
Alaska7090.96×
North Dakota7030.99×
Delaware6210.65×
Wyoming6201.21×
Washington, District of Columbia4670.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sam Winchester audience
BrandAffinityCategory
Historic site13.64×Arts & Culture
Grinch10.14×Movies & TV
Vocal harmony9.72×Music & Radio
Dog breed2.27×Pets & Animals
Combat sport2.93×Sports
Cherish (group)18.1×Music & Radio
TV Fanatic17.52×Movies & TV
Grace Slick14.06×Music & Radio
Product design2.3×Business & Career
Bank account2.8×Business & Career
Isometric exercise9.85×Sports
Cam Ward3.95×Sports
Hamden, Connecticut19.31×Travel & Leisure
Collectable1.62×Kids & Family
Lahaina, Hawaii18.56×Travel & Leisure
Google Photos2.26×Technology & Electronics
Vickie Guerrero13.37×Business & Career
Laneige4.59×Beauty & Wellness
Electrolyte3.83×Health
Monogram3.04×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sam Winchester audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
TraditionCONSERVATISM1.52
ExtroversionTHRILL1.44
Early Adopter MentalityPOWER1.32
Pet OwnershipJOY1.28
Risk AppetiteTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Sam Winchester
CountryShare
United States30.5%
Brazil24.0%
Japan5.5%

See Sam Winchester audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Sam Winchester have in United States?

Sam Winchester has an estimated audience of 345,986 people in United States, concentrated in Texas and California.

What is the gender split and age of Sam Winchester fans?

76.8% of Sam Winchester fans are female, 23.2% are male, with an average age of 29.9 years.

Which brands do Sam Winchester fans like most?

Sam Winchester fans show strongest brand affinity for Historic site (13.64×), Grinch (10.14×), and Vocal harmony (9.72×) over the country average.

Where do Sam Winchester fans live in United States?

Sam Winchester fans in United States are most concentrated in Texas (reach 27,825), California (reach 26,536), and Florida (reach 18,547). These three regions account for the largest share of the active audience.

What other brands do Sam Winchester fans also like?

Beyond Sam Winchester itself, the audience over-indexes on Grinch (10.14×), Vocal harmony (9.72×), Dog breed (2.27×), and Combat sport (2.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Winchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.