Rascasse Audience Intelligence

Mandalorian Audience in United States

A data profile of the people who buy, follow and care about Mandalorian in United States — modelled from more than twelve digital signal sources. Mandalorian has an estimated audience of 6,170,858 people in United States.

#9among Fictional Character in United States#508in Movies & TV

The average Mandalorian fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mixed drink, Kelly Osbourne, Josh Brolin, with strongest over-indexing on Mixed drink (10.51× the country average).

Demographically, the Mandalorian audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mandalorian fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Mixed drink.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mandalorian profile in United States.

Audience size
6.2M
in United States
Gender
9.0%♀
91.0% male
Age
35.3
average years
Country rank
#5600
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mandalorian fans

9.0% are female, 91.0% are male, average age 35.3.

Fig. 02

Gender split

9.0%
Female
91.0%
Male
Demographic split for Mandalorian audience in United States
MetricValue
Female9.0%
Male91.0%
Average age35.3
Estimated audience size6,170,858
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Mandalorian audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3926%
40-4922%
50+6%
Fig. 04

Worldwide distribution

64.0%

of the worldwide Mandalorian audience comes from United States.

Worldwide audience distribution share by country for Mandalorian
CountryShare
United States64.0%
United Kingdom6.0%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mandalorian audience in United States is strongest.

Fig. 05

Top regions by affinity

Mandalorian fans by region: top regions in United States
#RegionReachAffinity×
01Utah~80K1.48×
02Alaska~20K1.39×
03New Mexico~40K1.36×
04Idaho~40K1.31×
05Arizona~200K1.30×
06California~900K1.27×
07Oregon~90K1.27×
08Washington~200K1.23×
09Hawaii~30K1.21×
10Montana~20K1.20×
11Colorado~100K1.17×
12Nevada~70K1.12×
13Oklahoma~70K1.09×
14Kansas~50K1.06×
15Texas~500K1.03×
16Maine~20K1.03×
17Florida~400K1.01×
18Indiana~100K1.00×
19Missouri~100K1.00×
20New Hampshire~20K1.00×
21Kentucky~80K0.99×
22Nebraska~30K0.99×
23South Dakota~10K0.99×
24Ohio~200K0.96×
25Wisconsin~90K0.96×
26Michigan~200K0.95×
27Tennessee~100K0.95×
28Minnesota~80K0.94×
29West Virginia~30K0.94×
30North Dakota~10K0.94×
31Virginia~100K0.93×
32North Carolina~200K0.92×
33Arkansas~50K0.92×
34Illinois~200K0.91×
35Iowa~50K0.90×
36Vermont~10K0.90×
37Pennsylvania~200K0.87×
38Massachusetts~100K0.87×
39Alabama~70K0.87×
40Connecticut~50K0.86×
41Georgia~200K0.85×
42Rhode Island~20K0.85×
43South Carolina~80K0.82×
44Maryland~80K0.79×
45Delaware~10K0.79×
46New York~300K0.78×
47New Jersey~100K0.78×
48Louisiana~60K0.76×
49Mississippi~40K0.76×
50Washington, District of Columbia~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Mandalorian, United States
0.70×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mandalorian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mandalorian audience
#·InterestCategoryAffinity×
01Mixed drinkFood & Beverages10.51×
02Josh BrolinMovies & TV10.51×
03Model buildingKids & Family10.51×
04Seth GreenMovies & TV10.51×
05Erin AndrewsSports10.51×
06Melanie LynskeyMovies & TV10.25×
07Michael FassbenderMovies & TV10.16×
08Elijah WoodMovies & TV8.84×
09Al Nassr FCSports8.70×
10Kelly OsbourneMusic & Radio7.72×
11International educationBusiness & Career7.50×
12Chris Evans (actor)Movies & TV6.64×
13Guardians of the Galaxy (film)Movies & TV6.38×
14The Lord of the RingsMovies & TV5.74×
15Margot RobbieMovies & TV5.33×
16Obsessed (2009 film)Movies & TV3.96×
17Ozzy OsbourneMusic & Radio3.84×
18Twin PeaksMovies & TV3.54×
19Role-playing gamesGames2.38×
20SupermanMovies & TV2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mandalorian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mandalorian audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.64×
Early Adopter MentalityPOWER1.90×
IndividualismJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mandalorian audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Family OrientationCONSERVATISM0.76×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mandalorian have in United States?

Mandalorian has an estimated audience of 6,170,858 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mandalorian fans?

9.0% of Mandalorian fans are female, 91.0% are male, with an average age of 35.3 years.

03

Which brands do Mandalorian fans like most?

Mandalorian fans show strongest brand affinity for Mixed drink (10.51×), Kelly Osbourne (7.72×), and Josh Brolin (10.51×) over the country average.

04

Where do Mandalorian fans live in United States?

Mandalorian fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Mandalorian fans also like?

Beyond Mandalorian itself, the audience over-indexes on Kelly Osbourne (7.72×), Josh Brolin (10.51×), Superman (2.13×), and Margot Robbie (5.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mandalorian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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