Mandalorian Audience in United States

Mandalorian logo

Mandalorian has an estimated audience of 6,110,336 people in United States. 9.0% are female, 91.0% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Dog breed, Jezebel (film), Natural rubber, Lulu 黃路梓茵.

The average Mandalorian fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Dog breed, Jezebel (film), with strongest over-indexing on Urban Outfitters (4.19× the country average). Demographically, the Mandalorian audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Mandalorian fans

Demographic split for Mandalorian audience in United States
MetricValue
Female9.0%
Male91.0%
Average age35.3
Estimated audience size6,110,336

Audience persona

The typical Mandalorian fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Mandalorian in United States
RegionReachAffinity
California835,6211.24×
Texas537,1811.02×
Florida425,5391.03×
New York262,2550.77×
Illinois189,1650.93×
Ohio183,4100.97×
Pennsylvania179,6390.87×
Georgia176,8840.94×
North Carolina168,4220.92×
Arizona165,4871.33×
Washington159,2511.3×
Michigan158,8940.99×
Virginia142,8670.96×
New Jersey120,0100.77×
Tennessee119,5360.98×
Colorado115,0231.19×
Indiana112,5011.01×
Massachusetts106,7260.89×
Missouri103,7941.05×
Oregon92,9581.33×
Wisconsin88,5070.96×
Minnesota86,0090.98×
Maryland85,5530.81×
Utah80,6861.47×
Alabama76,8490.9×
Kentucky76,5821×
South Carolina75,5830.82×
Oklahoma74,6031.1×
Nevada63,4971.07×
Louisiana59,1790.75×
Connecticut52,4640.86×
Kansas50,7531.05×
Iowa44,6130.89×
Arkansas44,2380.88×
New Mexico39,2021.28×
Idaho38,7131.26×
Mississippi36,9360.73×
Hawaii32,0751.22×
Nebraska29,0080.95×
West Virginia26,3200.93×
New Hampshire24,3141.01×
Maine23,1941.06×
Montana20,7431.22×
Alaska17,8721.37×
Rhode Island15,7060.81×
South Dakota13,1060.93×
Washington, District of Columbia12,6160.69×
Delaware12,4460.74×
North Dakota11,4280.91×
Vermont9,2900.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mandalorian audience
BrandAffinityCategory
Urban Outfitters4.19×Shopping
Dog breed1.91×Pets & Animals
Jezebel (film)10.51×Movies & TV
Natural rubber2.29×Cars & Mobility
Lulu 黃路梓茵2.58×Movies & TV
Israel1.99×Travel & Leisure
Home staging4.43×Home & Garden
Winemaking3.62×Food & Beverages
Google Photos1.88×Technology & Electronics
Bank account1.81×Business & Career
Atkins diet3.71×Health
Goop3.61×Internet & Social Media
Halsey, Oregon5.51×Travel & Leisure
Elsword10.51×Games
Home Delivery1.9×Food & Beverages
The Devil's Rejects5.94×Movies & TV
Voter registration2.61×Politics & Society
JDSU1.6×Business & Career
Corona (band)3×Music & Radio
Tezz3.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mandalorian audience
TraitClusterScore
PatriotismCONSERVATISM2.22
Early Adopter MentalityPOWER1.98
LGBTQ+ IdentityOPEN1.77
Luxury OrientationPREMIUM1.51
Risk AppetiteTHRILL1.46
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Mandalorian
CountryShare
United States64.5%
United Kingdom5.9%
Canada5.9%

See Mandalorian audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Mandalorian have in United States?

Mandalorian has an estimated audience of 6,110,336 people in United States, concentrated in California and Texas.

What is the gender split and age of Mandalorian fans?

9.0% of Mandalorian fans are female, 91.0% are male, with an average age of 35.3 years.

Which brands do Mandalorian fans like most?

Mandalorian fans show strongest brand affinity for Urban Outfitters (4.19×), Dog breed (1.91×), and Jezebel (film) (10.51×) over the country average.

Where do Mandalorian fans live in United States?

Mandalorian fans in United States are most concentrated in California (reach 835,621), Texas (reach 537,181), and Florida (reach 425,539). These three regions account for the largest share of the active audience.

What other brands do Mandalorian fans also like?

Beyond Mandalorian itself, the audience over-indexes on Dog breed (1.91×), Jezebel (film) (10.51×), Natural rubber (2.29×), and Lulu 黃路梓茵 (2.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mandalorian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.