Rascasse Audience Intelligence

Mandalorian Audience in Germany

A data profile of the people who buy, follow and care about Mandalorian in Germany — modelled from more than twelve digital signal sources. Mandalorian has an estimated audience of 285,091 people in Germany.

#88among Fictional Character in Germany#3030in Movies & TV

The average Mandalorian fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Millie Bobby Brown, Disneyland, Superman, with strongest over-indexing on Millie Bobby Brown (8.6× the country average).

Demographically, the Mandalorian audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mandalorian fan in Germany is more male, around 36.9 years old, with strong Mindfulness tendencies and a notable affinity for Millie Bobby Brown.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mandalorian profile in Germany.

Audience size
285K
in Germany
Gender
16.9%♀
83.1% male
Age
36.9
average years
Country rank
#17999
Fictional Character in Germany
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mandalorian fans

16.9% are female, 83.1% are male, average age 36.9.

Fig. 02

Gender split

16.9%
Female
83.1%
Male
Demographic split for Mandalorian audience in Germany
MetricValue
Female16.9%
Male83.1%
Average age36.9
Estimated audience size285,091
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Mandalorian audience in Germany
Age bracketShare%
16-1916%
20-2923%
30-3932%
40-4923%
50+6%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Mandalorian audience comes from Germany.

Worldwide audience distribution share by country for Mandalorian
CountryShare
United States64.0%
United Kingdom6.0%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mandalorian audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mandalorian fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.13×
02Hessen~20K1.11×
03Berlin~10K1.10×
04Schleswig-Holstein~10K1.09×
05Hamburg~7K1.09×
06Rheinland-Pfalz~10K1.07×
07Bayern~50K1.04×
08Bremen~2K1.04×
09Niedersachsen~30K1.03×
10Baden-Württemberg~40K1.02×
11Brandenburg~8K0.99×
12Sachsen~10K0.92×
13Thüringen~6K0.90×
14Sachsen-Anhalt~6K0.88×
15Mecklenburg-Vorpommern~4K0.84×
16Saarland~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Mandalorian, Germany
0.83×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mandalorian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mandalorian audience
#·InterestCategoryAffinity×
01DisneylandTravel & Leisure8.97×
02Millie Bobby BrownMovies & TV8.60×
03Hello KittyKids & Family8.23×
04Lip glossBeauty & Wellness6.51×
05Harry StylesMusic & Radio6.23×
06SupermanMovies & TV5.98×
07Dog groomingPets & Animals5.91×
08Shōnen mangaLiterature5.51×
09RedditInternet & Social Media4.83×
10Eye linerBeauty & Wellness4.81×
11LibraryLiterature4.80×
12BatmanMovies & TV4.55×
13LivemusicMusic & Radio3.86×
14Taylor SwiftMusic & Radio3.55×
15Internet memeInternet & Social Media3.52×
16Pet storePets & Animals3.02×
17Harry PotterMovies & TV2.72×
18Contemporary artArts & Culture2.64×
19Do it yourself (DIY)Home & Garden2.19×
20YouTubeMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mandalorian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mandalorian audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.34×
Pet OwnershipJOY1.92×
Social Media UsageJOY1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mandalorian audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.35×
Family OrientationCONSERVATISM0.54×
Quality AwarenessPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mandalorian have in Germany?

Mandalorian has an estimated audience of 285,091 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mandalorian fans?

16.9% of Mandalorian fans are female, 83.1% are male, with an average age of 36.9 years.

03

Which brands do Mandalorian fans like most?

Mandalorian fans show strongest brand affinity for Millie Bobby Brown (8.6×), Disneyland (8.97×), and Superman (5.98×) over the country average.

04

Where do Mandalorian fans live in Germany?

Mandalorian fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mandalorian fans also like?

Beyond Mandalorian itself, the audience over-indexes on Disneyland (8.97×), Superman (5.98×), Reddit (4.83×), and Batman (4.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Mandalorian audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mandalorian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →