Mandalorian Audience in Germany
Mandalorian has an estimated audience of 273,896 people in Germany. 16.9% are female, 83.1% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Disneyland, Superman, Millie Bobby Brown, Harry Potter, Batman.
The average Mandalorian fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Disneyland, Superman, Millie Bobby Brown, with strongest over-indexing on Disneyland (9.51× the country average). Demographically, the Mandalorian audience skews more male with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Fictional Character
Demographics of Mandalorian fans
| Metric | Value |
|---|---|
| Female | 16.9% |
| Male | 83.1% |
| Average age | 36.9 |
| Estimated audience size | 273,896 |
Audience persona
The typical Mandalorian fan in Germany is more male, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Disneyland.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,620 | 1.18× |
| Bayern | 47,848 | 1.09× |
| Baden-Württemberg | 39,530 | 1.06× |
| Niedersachsen | 27,890 | 1.05× |
| Hessen | 23,972 | 1.15× |
| Rheinland-Pfalz | 15,092 | 1.1× |
| Berlin | 13,657 | 1.12× |
| Sachsen | 12,596 | 0.94× |
| Schleswig-Holstein | 10,710 | 1.09× |
| Brandenburg | 8,175 | 0.96× |
| Hamburg | 6,856 | 1.11× |
| Sachsen-Anhalt | 6,138 | 0.86× |
| Thüringen | 6,110 | 0.88× |
| Mecklenburg-Vorpommern | 4,219 | 0.81× |
| Bremen | 2,380 | 1.02× |
| Saarland | 2,036 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Disneyland | 9.51× | Travel & Leisure |
| Superman | 5.28× | Movies & TV |
| Millie Bobby Brown | 7.24× | Movies & TV |
| Harry Potter | 2.74× | Movies & TV |
| Batman | 3.63× | Movies & TV |
| Livemusic | 4.16× | Music & Radio |
| Do it yourself (DIY) | 2.61× | Home & Garden |
| Pet store | 3.95× | Pets & Animals |
| Lip gloss | 5.93× | Beauty & Wellness |
| Minecraft | 6.54× | Games |
| 2.97× | Internet & Social Media | |
| Spiegel Online | 2.16× | News |
| Harry Styles | 6.21× | Music & Radio |
| Fortnite | 3.86× | Games |
| Nintendo Switch | 5.75× | Games |
| Pet food | 2.59× | Pets & Animals |
| Dog grooming | 5.16× | Pets & Animals |
| Contemporary art | 2.76× | Arts & Culture |
| Cosplay | 4.66× | Games |
| YouTube | 1.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.93 |
| Pet Ownership | JOY | 2.59 |
| Mindfulness | BALANCE | 2.5 |
| Sustainability | BALANCE | 1.73 |
| Social Media Usage | JOY | 1.45 |
| Risk Appetite | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.5% |
| United Kingdom | 5.9% |
| Canada | 5.9% |
See Mandalorian audiences in other countries
More Movies & TV audiences in Germany
- Bubbles (The Wire) (6,973,525)
- banks (3,753,523)
- Juliet (3,355,041)
- Mary Poppins (character) (2,168,568)
- J.D. (Scrubs) (2,141,750)
Frequently asked questions
How many fans does Mandalorian have in Germany?
Mandalorian has an estimated audience of 273,896 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mandalorian fans?
16.9% of Mandalorian fans are female, 83.1% are male, with an average age of 36.9 years.
Which brands do Mandalorian fans like most?
Mandalorian fans show strongest brand affinity for Disneyland (9.51×), Superman (5.28×), and Millie Bobby Brown (7.24×) over the country average.
Where do Mandalorian fans live in Germany?
Mandalorian fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,620), Bayern (reach 47,848), and Baden-Württemberg (reach 39,530). These three regions account for the largest share of the active audience.
What other brands do Mandalorian fans also like?
Beyond Mandalorian itself, the audience over-indexes on Superman (5.28×), Millie Bobby Brown (7.24×), Harry Potter (2.74×), and Batman (3.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mandalorian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.